evaluation one

2. MUSIC VIDEO
My final music video uses conventions of actual music videos in the
way that it’s filmed and edited. The final edit is edited to fit the beat and
timing of the song, This was a technique I found commonly used in
music videos. An example to support this would be my research into
music videos of different genres. I found that this was most commonly
used in indie and pop music videos such as The 1975’s ‘GIRLS’ music
video and Paloma Faith ft. Sigma's video for ‘Changing’. These videos
also contained lot’s of shots of landscapes and scenic shots which we
tried to incorporate into our final edit.
The video challenges the conventions of music videos as we have used
a narrative enigma. We decided as a group that our music video should
have a deeper meaning rather than such a straight forward narrative.
Rather than having such an obvious storyline we decided to go with the
deeper message which was ;
Capturing the innocence of youth and that time
should not be wasted.

3. As a group we decided that this message would help with
representation of characters. We wanted to show an accurate
representation of both male and female youths, which isn’t
commonly shown within mainstream media. Going against
stereotypes linked with youth and teens such as; crime,
violence, alcohol and drugs. We decided to convey a more
accurate, fun filled and relaxed representation of youths in the
UK.. The locations shown in the video help represent this as we
didn’t want the video to seem too formal, the arcade and fair
ground are used to help the younger audience relate to our
characters. When carrying out research to other videos I found
that most commonly negative representations of youths are
shown. Beyoncé's ‘Pretty Hurts’ video shows a negative
representation of young females who care about their boy
image to much. We decided as a group to avoid using themes
like this so the audience could relate to our characters and
show a more accurate representation as to what is normally
portrayed in other media texts. I personally think that we
successfully portrayed an accurate representation of youths in
this era and used iconography within the mise en scene to
convey this. This goes challenges other media types in the way
representation of youth is most often negative.
Iconography used:
 Arcade
 Outdoors (fields, forests)
 Shopping centre
 Bowling
}
These are all used to
shown an accurate
representation of
youth.

4. PROPS AND COSTUME
When planning our video as a group
we decided that the characters
within our video should be wearing
clothing appropriate to the target
audience which was teens and
young adults. This was purposely
done so that the audience could
relate to our music videos and the
characters in it. Youth is clearly
represented through the video as
the characters dressed in clothes
commonly associated with youth.

5. DIGIPAK
By carrying out research I was able to get a feel for what
the common conventions in digipak layouts are. I found
that within pop music digipaks used artist imagery,
however in indie music digipak's tend to use abstract
imagery such as; landscapes, scenic imagery, illustrations
or art. The research I had carried out helped develop my
ideas as I could take inspiration from these digipaks.
Rihanna's ‘Loud’ digipak and Beyoncé's ‘greatest hits’
digipak's are examples of pop music digipak's I found in
my research. These both convey conventions of pop
music digipak's by using artist imagery, a bold colour
scheme and a studio setting in the mise en scene.
However The killers ‘Day and Age’ digipak and Foster the
People ‘Torches’ digipak's both show clear conventions of
indie music digipak's by using illustrations and art work.
This helped me develop my ideas when thinking about font
styles and imagery to use within my digipak. The font
styles in the pop digipak's are bold and use bright colours
in comparison with the font styles in the indie music
digipaks. I also used this when producing my final digipak
and decided to use a thinner font style.
Pop Music
Indie music

6. MAGAZINE ADVERT
When creating my magazine advert I decided to use a simplistic
design without using direct images of the band. I think I have
successfully represented the conventions of indie music
magazine advert and posters as I have used an abstract design.
Abstract designs are something I found commonly used within
indie music designs for poster, album art work and magazine
advertisements. By finding this in my research I decided to use
an abstract design as the track I used for my music video is of the
indie genre.