5. Hypodermic Needle
• Definition
• Where the audience believes what they are told by
the media.
• Example
• Information or news put onto social media platforms.
10. Consumer Generated Content
• Example
• Posting videos or images that focus around your interests and for others who like the same
things to enjoy.
• What are the advantages to media producers?
• You could potentially get paid, commissioned or sponsored by other companies.
• Why would the audience generate content?
• They could create content on games, topics they like or hobbies and turn it into content for
others to view.
11. Psychographics
• Belongers
• They want to fit in and might be more interested in products or
• items that make them appear that way. This can also go for
• things like TV shows, books, music, hobbies etc.
• Achievers
• They like to stay productive and busy, always trying to find something
• Important to do. This makes them interested in items that help
• them be productive and show off their success, such as furniture,
• decorations, technology, clothing etc.
• Emulators
• They want to seem successful to others, hence they can end up buying fake
• or knock-off products to make themselves look that way. They desperately
• want to be like achievers but they might not have the skills or be in the position to do that.
12. Psychographics
• Balanced
• They want to make as much money as possibly so they can
• spend it on helping the world and mankind rather than
• spending it on themselves.
• Needs Driven
• They struggle to keep their money under control due to how they
• were raised or through decisions they have made. These people
• usually buy products on impulse.
• Socially Conscious
- A: They always strive to help others and the world around them,
- basically never asking for anything in return while doing so.
- B: They don’t have any hope left for the human race and usually have a pretty
- strong opinion about mass production for consumable products.
Editor's Notes
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Provide a definition and example of the Hypodermic needle model
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
