This document contains the results of audience research on viewing habits and preferences related to documentaries. It surveys three individuals - Julie, Robin, and Edward - on topics such as how they access documentaries, whether they enjoy long-form or short-form documentaries, how often they watch, and whether they are more likely to watch as part of a series. It also provides some brief demographic and lifestyle details about each participant.

1. Audience research

2. Julie Peek
Question Answer
How do you access documentaries Television, links on social media platforms e.g.
Facebook
Do you enjoy watching a long documentary Yes
Do you research further into the topic afterwards No
Do you think they should purely be to educate Yes but they entertain you at the same time often
What do you like in a documentary The presenter (Loui Theroux, David Attenborough )
High profile celebrities who they value the opinion of
How often do you watch documentaries 3 times a month
Are you more likely to watch a documentary as part of
a series
Yes
If a documentary came on and you did know much
about the theme would you still watch it
no

3. About Julie
Aged 57
Hobbies Craft, music, exercise
Occupation Older peoples worker
TV genre of choice Crime or detective dramas
Screen time per day 3 hours
Media access preference Television, online news and Facebook

4. Robin Peek
Question Answer
How do you access documentaries BBC channels o the Television (live)
Do you enjoy watching a long documentary Yes
Do you research further into the topic afterwards Occasionally
Do you think they should purely be to educate Believes you should also be entertained
What do you like in a documentary Interesting subject matter engaging
How often do you watch documentaries 1 a week
Are you more likely to watch a documentary as part of
a series
No
If a documentary came on and you did know much
about the theme would you still watch it
Yes

5. About robin
Aged 57
Hobbies Gardening, Records, playing guitar, Live band gigs
Occupation Wood salesman
TV genre of choice DIY and gardening
Screen time per day 3 hours
Media access preference Television, facebokk and youtube

6. Question Answer
How do you access documentaries Netflix
Do you enjoy watching a long documentary No
Do you research further into the topic afterwards No
Do you think they should purely be to educate No they should be interesting and exciting too
What do you like in a documentary A violent topic and an accomplished presenter or
producer
How often do you watch documentaries Once a month
Are you more likely to watch a documentary as part of
a series
Yes
If a documentary came on and you did know much
about the theme would you still watch it
Never

7. About Edward
Aged 21
Hobbies American Football, X-box
Occupation Quantity surveyor
TV genre of choice Action, Horror,thriller
Screen time per day 7 hours
Media access preference Netflix, Xbox, Snapchat