Kate is the target audience for the R&B music magazine. She is 17 years old, enjoys artists like Beyoncé and Drake, and typically buys magazines for £1-£2.50 at local shops. To attract Kate and others like her, the magazine features free music downloads on the cover and uses appealing language. The contents focus on articles relevant to 15-25 year olds. A cartoon-themed article profiles an up-and-coming young artist, directly targeting the magazine's audience.