The document discusses the target audience for a horror film. The target audience is 16+ and the film will be rated 15 to be suitable for this age range. This age range is being targeted because 16-18 year old students are likely to be interested in horror films but may not be able to afford regular cinema visits. The target demographic is socio-economic classes E-B, students. Key psychographics of the target include an interest in social media, films and television, music, socializing and shopping. An 18-year-old student named Natasha is used as an example of the type of person the film aims to target.