1. MKT 421 Week 4 Apply Marketing Lemonade (Part
1) NEW
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new/mkt-421-week-4-apply-marketing-
lemonade-new
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Scenario: Your team is looking for a way to make
some revenue as either a for-profit or not-for-
profit organization. This organization can market
locally, nationally, or internationally. The product
that you have decided to sell is lemonade. To make
the endeavor work, you will have to define a
marketable form of the drink and decide on a
target market.
2. Your marketing team's mission is to prove the
company's goals will be met by providing
research, strategy development, and the reason
why this form of the product is viable. For this part
of the project report on the following:
Target market
Product's definition to the target market
Viable pricing strategy
Complete the Marketing Lemonade Worksheet
Click the Assignment Files tab to submit your
assignment.
Note: Grades are awarded based upon
individual contributions to the Learning Team
assignment. Each Learning Team member
receives a grade based upon his/her
contributions to the team
3. assignment. Not all students may receive the same
grade for the team assignment.
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