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Bus 620 week 6 assignment final paper
1. BUS 620 Week 6 Assignment Final Paper
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Week 6 Final Paper
Focus of the Final Paper
Develop a marketing plan for the successful development, commercialization and
introduction of any product of your choice in the market place. You are required
to: (1) analyze the general business situation in detail, including
organizational strengths and weaknesses, environmental opportunities and
threats, industry trends, and direct and indirect competition. Based upon your
situation analysis, you will (2) develop an organizational mission and forecast
performance goals. Based upon your objectives, you will (3) create a marketing
strategy. Based upon your strategy, you will (a) segment and target potential
customers. Based upon your customer targets, you will (b) choose an appropriate
and integrated marketing mix, including: products and services, pricing,
promotion and advertising, distribution and location, and other elements of the
marketing program – the summary and specific recommendations for the execution
of the plan.