1. MKT 421 Signature Assignment The
Entrepreneurial Marketing Manager NEW
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Purpose of Assignment
The purpose of this assignment is to assess
marketing concepts and situations from an
entrepreneurial manager's point of view. Concepts
and relationships are discussed with a special
focus on aligning one's ethics and values with their
business actions and understanding the unique
2. differences in marketing strategy planning for
domestic business versus business abroad.
Assignment Steps
Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16:
pg. 438-440; Week 5 video Scenario: Imagine you
are an entrepreneur launching a business
planning to operate both domestically and
abroad. You are currently developing your
marketing plan and strategies.
Develop a 1,050-word analysis addressing the
following:
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■ Describe your organization's mission, vision,
and values.
■ Explain how these values will be aligned to
your own personal brand identity, ethics, and
values when doing business, planning strategies,
and solving problems.
■ Discuss at least two concepts from class that
are elements of a marketing plan and are
important tools to your entrepreneurial business'
success. Discuss how the concepts help align the
organization's values with your values. Explain
the reasoning leading to these conclusions.
3. ■ Select two of the following departments and
explain marketing's role in coordinating their
distinct functions:
■ Distribution Customer Service■ ■
Advertising and Public Relations
■ Research and Design Sales■
■ Operations or Manufacturing
■ Compare and contrast how culture is likely to
impact domestic marketing strategies versus
what the company may encounter when doing
business abroad such as cultural norms,
economics, politics, and legal systems.
■ Explain the actions the company can take to
ensure that it evolves with the target at home
and
the countries it does business in.
■ Discuss any emerging marketing trends that
may affect your business.
4. Cite a minimum of two peer-reviewed sources
with one being from either the text, video
material, or
the University Library.
Format your assignment consistent with APA
guidelines.
Click the Assignment Files tab to submit your
assignment.
Faculty MaterialsMaterials
The Entrepreneurial Marketing Manager
Grading Guide
■ Marketing, Ch. 7: Understanding and
Reaching Global Consumers and Markets
Marketing, Ch. 16: Retailing and Wholesaling
