This document outlines the weekly assignments for an MKT 421 marketing course. It includes assignments to create an elevator pitch, conduct marketing research, develop a marketing plan in phases, and create a marketing mix paper and final presentation. The marketing plan assignments require analyzing competitors, segmenting markets, developing promotional and pricing strategies, and evaluating the marketing plan. The marketing mix paper requires recommending changes needed for a company transitioning to a consumer market.

1. MKT/421
MARKETING
The Latest Version A+ Study Guide
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MKT 421 Entire Course Link
https://uopcourses.com/category/mkt-421/
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MKT 421 Week 1 Elevator Pitch
Create a 1 page elevator pitch that includes the following:
 Summarize your background and what makes you unique (your competitive
advantage/differentiation) in a one-paragraph elevator pitch.
 Identify three to four companies for whom you want to work (your target market
and how you can fulfill its needs/wants), and how you think your skill set will
benefit them.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 421 Week 2 Marketing Plan: Phase I Presentation
During this class, you will be creating a marketing plan as a team. Each marketing plan
presentation will allow you and your learning to answer the questions that go into a
complete marketing plan. For the marketing plan, you will create a new product or service
for an existing or new organization. For this week, you will prepare a 10 minute/10 Slide
presentation in which you answer the following questions:

2. 1) Provide an overview of the company that will introduce the new product (Global
2000, Mid Size, or Startup).
2) Provide a description of your new product or service.
3) Explain the importance of this product to your selected organization's success.
(revitalize current direction, maintain market leadership, or establish a new company)
4) Create a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends)
analysis for the new product or service and the company.
5) Determine the marketing research approach you would use to develop the
marketing strategy and tactics for this new product or service.
a) What questions do you need answered? And how will you get them answered?
Be prepared to answer my and the classes questions (which should be used to refine the
lessons learned paper). Also, make sure to rotate presentation duties among your
learning team so that I can see each team member in action
MKT 421 Week 3 Marketing Plan: Phase II Presentation
Based on the product or service you select for your marketing plan, prepare a 10
minute/10 Slide presentation in which you answer the following questions:
1. Identify and describe your target market
2. Determine whether you can segment your market into customer groups
having similar needs and wants
3. Identify the criteria that you will use to evaluate potential markets.
4. Describe the organizational buyers and/or consumers of your product or
service
5. What factors that influence their purchasing decisions.
6. Discuss how these factors will impact your marketing strategy.
7. Analyze your current and projected competitors and define the competitive
landscape for your product or service.
8. Be prepared to answer my and the classes questions (which should be used to
refine the lessons learned paper)
9. Also make sure to rotate presentation duties so that I can see each team member
in action

3. MKT 421 Week 4 Marketing Mix Paper
You are the newly minted Chief Marketing Officer (CMO) for Casco, a onetime Silicon
Valley "High flyer". Casco's products historical have been sold to IT departments.
However, as this market has matured, Casco's growth has slowed and its stock price has
sagged. In a back room, Casco's management discovers a team working on a new class
of set-top box that can allow Casco to become a significant consumers electronic
company. Management sees this product as changing the way consumers interact with
multimedia. The company's board has backed this as the company's new direction.
1. Your job as the Casco's new CMO is to prepare a plan for the board of
directors explaining the areas where the marketing mix will need to change to
move from a corporate technology business to a consumer technology business.
2. What are the strategic issues and risks of making this change? Please use at
least three different sources in your discussion of marketing mix changes
requirements.
3. What are the changes to the marketing mix (product, place, price, and
promotion) that you believe are necessary and their importance to the company's
new business strategy.
4. Please be concrete in the changes that you determine are necessary. Please
do not say the product will change. Instead say, for example, that warranties are
important to consumers so they will need to create a warranty policy. One last
thing please do not focus time on creating additional details about the physical
product.
5. Your 3 to 4 page paper should answer all of these questions.
MKT 421 Week 4 Marketing Plan: Phase III Presentation
Based on the product or service you select for your marketing plan, prepare a 10
minute/10 Slide presentation in which you answer the following questions:
1. Describe the detailed attributes of your product or service
2. Describe where your product and its competitors are in the product life
cycle as well as the factors that will impact your product's movement
through the product lifecycle. (Clue: you can't have a product enter a mature
market unless it is high differentiated. And generally, a company and the market
are at the same stage of the lifecycle unless the product is totally disruptive for the
existing market).
3. Describe how does the product life cycle impact the marketing of your
selected product or service in terms of differentiation and pricing power?
4. Identify the positioning and differentiation strategies for your product/service.
5. Identify the appropriate pricing strategy that should be used for the product or
service. (clue, if you are doing a store of some kind your menu is your price list)

4. 6. Be prepared to answer my and the classes questions (which should be used to
refine the lessons learned paper)
7. Also make sure to rotate presentation duties so that I can see each team member
in action
MKT 421 Week 5 Marketing Plan: Final Presentation
Based on the product or service you select for your final marketing plan, prepare a 10
minute/10 Slide presentation in which you answer the following questions:
1. Identify the appropriate place and promotional strategy that should be used in
the development of the strategic marketing plan.
1. Identify public relations opportunities for the product/service
2. Develop an initial sales promotion schedule of activities
3. Create an advertising plan
4. Analyze the impact of channel management decisions on the
marketing your selected product or service
5. Select distribution channels for your product or service and address
costs in terms of placement, shipping, and middlemen
2. Develop a budget for your marketing plan.
3. Identify quantifiable elements that can be used to evaluate, monitor, and
control the effectiveness of your marketing plan
4. Be prepared to answer my and the classes questions. Also make sure to rotate
presentation duties so that I can see each team member in action
Write a 3-5 page paper in which you discuss your key list of lessons learned from your
marketing plan process.
What key things did you learn about marketing by doing the marketing plan? What key
take-aways did you have from weekly reviews of your plan? What things would you
change in your marketing plan looking back at the process? Did the class and the
plan change your view of marketing in any ways?