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MKT 421 Assignment Distribution channel Article Review (sports
apparel company)
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Purpose of Assignment A well planned distribution channel system
is a key component of the marketing mix that helps meet customer
demands and achieve company goals. This assignment will analyze
the role channels of distribution have in meeting the needs of
consumers in both a brick and mortar and online retail setting.
Scenario: You work for a newly formed sports apparel company
and your manager has requested you help the company decide on
the best distribution strategy to use for its products. You have begun
research on the strategies and methods available by reviewing
relevant articles on the topic. Based on your article review, you will
decide what strategy(ies) is/are best and explain the reasoning
behind your conclusion. Select an article from that is less than five
years old on the role of distribution channels in marketing.
Compose a 1,050- 1,200 word article review covering the following: •
Define what a distribution channel is and discuss why it is
important to the marketing process. • Discuss the differences
between direct and indirect distribution channels. • Introduce the
article and its author(s) and give a brief summary of its core
message(s). • Analyze the relationship distribution channels have
to maintaining a satisfied target market. • Compare and contrast
similarities and differences in distribution strategies for online
versus brick and mortar businesses. Use examples from a company
you admire or your own work life examples to illustrate your points.
• Recommend distribution strategy(ies) for the company and
what reasoning led you to conclude this was the best solution.
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MKT 421 Assignment Understanding Marketing and Customer
Relationships (2 Papers)
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This Tutorial contains 2 Papers Purpose of Assignment
Understanding marketing as a multi-step process relying on
building successful customer relationships is essential to helping
organizations grow and achieve their goals. This assignment defines
marketing, the customer value proposition, and creating mutually
beneficial relationships between the organization and target, as well
as applies these concepts to the student to create a personal brand.
Assignment Steps Scenario: You have just graduated from the
University with your Bachelor's Degree. You have decided either to
seek a promotion at your current work, explore new career
opportunities, or open your own business and are using your
marketing knowledge to position yourself for career growth.
Develop a 1,050-word response to the following using the scenario
above: · Provide a definition of marketing from the American
Marketing Association. Define the customer value proposition.
Discuss the differences between the marketing process and
advertising, the goals of creating a strong customer value
proposition, and the unique relationship that exists between
company and customer. · Use your workplace, a company you
would like to work for, or an entrepreneurial vision and apply the
concepts of the customer value proposition and relationship
marketing to their operations. Introduce who the company or
business idea is and what they do. Provide examples demonstrating
how the company uses these concepts successfully. Are there any
ways they can improve in these areas? How? · Determine how your
own personal brand links to the organization's customer value
proposition. Discuss ways you can integrate a customer value
proposition and use relationship marketing to position yourself the
best. Please share examples to illustrate your thoughts and
reasoning. Cite a minimum of two peer-reviewed sources
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MKT 421 Entire Course
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MKT 421 Week 1 Apply Why We Buy a Product (2 Papers)
MKT 421 Week 4 Apply Marketing Lemonade (Part 1)
MKT 421 Week 5 Apply Marketing Lemonade (Part 2)
MKT 421 Week 1 Practice 4P’s of Marketing
MKT 421 Week 2 Practice Market Research Process
MKT 421 Week 3 Practice BMW Video Case
MKT 421 Week 4 Practice Final Price and Profit Equations
MKT 421 Week 4 Practice Supply Chain Video Case
MKT 421 Week 5 Practice Product Advertising at Kellogg’s
MKT 421 Week 5 Practice Google An Integrated Marketing
Communications Perspective
MKT 421 Assignment Understanding Marketing and Customer
Relationships (2 Papers)
MKT 421 Solving the Problem Five-Step Marketing Research
Approach Presentation (2 PPT)
MKT 421 Mapping the Product Life Cycle (PLC) Presentation
MKT 421 Assignment Distribution channel Article Review (sports
apparel company)
MKT 421 Signature Assignment The Entrepreneurial Marketing
Manager
MKT 421 Components of a Marketing Plan Part 1 Product, Target,
Strategy Planning, Positioning, and Brand
MKT 421 Components of a Marketing Plan Part 2 Price,
Promotion, Environment, and the Concept to Commercialization
Process
MKT 421 Final Exam Guide (New, 2018)
MKT 421 Week 1 Marketing and Buying Behaviors
MKT 421 Week 4 Logistics and Distribution
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MKT 421 Final Exam Guide (New)
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1. A __________ is a road map for the marketing activities of an
organization for a specified future time period, such as one year or
five years. marketing dashboard marketing plan operation plan
mission statement 2. What is meant by “accelerating the process?”
Increase advertising costs during product launch Speed up new
product time to market Identify major competitors early Create a
new market space 3. The product life cycle refers to __________.a
concept that describes the stages a new product goes through from
product concept to commercialization the average life span of a
product a concept that describes the stages a product goes through
in the marketplace—early growth, accelerated development,
maturity, and decline a concept that describes the stages a product
goes through in the marketplace—introduction, growth, maturity,
and decline 4. Jay stops at the shopping mall to purchase a new
pair of jeans from the Diesel store. He is the ultimate consumer in a
pipeline from the producer through intermediaries, including the
clothing store. This pipeline is actually a _______. marketing
channel marketing tunnel consumer market distribution matrix 5.
What is the marketing objective for the growth stage of the
product life cycle? maintain brand loyalty minimize promotion
increase market share stress differentiation 6. Marketing refers to:
the production of products or services that will generate the highest
return on investment. the activity for creating, communicating,
delivering, and exchanging offerings that benefit its customers, the
organization, its stakeholders, and society at large. the activity
involved in getting a product or service from the manufacturer to
ultimate consumers and organizational buyers. the process of
identifying target market segments for a product or service. 7.
Variables such as location, the North American Industry
Classification System (NAICS) code, and type of buy are all
examples of ways to: promote NAFTA. segment an organizational
market. forecast sales to a consumer market. differentiate products.
8. While pricing objectives frequently reflect corporate goals,
pricing constraints often relate to: stockholder demands. conditions
existing in the marketplace. an organization’s code of ethics. the
financial realities within the organization itself. In personal
branding, the “price” component of the marketing mix refers to:
The number of hours you spend job searching The annual cost of
maintaining online profiles (such as LinkedIn) The expense
associated with job-hunting The salary range and job benefits you
hope to receive 9. At Mattel, Barbie is child-tested to be sure the
doll cannot be broken apart and accidentally choke a child. This
type of consumer or safety test occurs during the __________ stage
of the new-product process. new-product strategy development
market testing development screening and evaluation Customer
value refers to: 10. the cluster of benefits that an organization
promises customers to satisfy their needs. the need of a customer to
receive the highest quality product at the lowest possible price. a
statement that, before product development begins, identifies (1) a
well-defined target market; (2) specific customers’ needs, wants, and
preferences; and (3) what the product will be and do to satisfy
consumers. the unique combination of benefits received by targeted
buyers that includes quality, convenience, on-time delivery, and
both before-sale and after-sale service at a specific price. 11.
Developing a pool of concepts to serve as candidates for new
products is the __________ stage of the new-product process. idea
generation product development open innovation new-product
strategy development 12. The goal of a SWOT analysis is to:
identify market research questions in order to develop new products
for new market segments. determine how raises, bonuses, and
dividends will be paid. identify the critical strategy-related factors
that can impact the firm. reorganize the firm’s marketing
department. 13.Marketing research refers to: the science of using
observable human behavior in order to identify and solve marketing
problems. the process of defining a marketing problem and
opportunity, systematically collecting and analyzing information,
and recommending actions. the use of information technology to
find objective solutions to a marketing problem. the process of
systematically collecting and analyzing information in order to
define a marketing problem. There is no single “generic” marketing
plan that can apply to all organizations or all institutions. Rather,
the specific format for a marketing plan for an organization
depends on the following: the industry, the kind and complexity of
the organization, and ________.available resources the financial
investment needed the competition the target audience and purpose
14. Which of the following conditions are necessary for marketing
to occur? a quality product, a fair price, a clever method of
promotion, and a place where a customer can buy the product two
or more people, a product, a reasonable price, and a place to make
an exchange two or more people, a method of assessing needs, a way
to communicate, and an exchange two or more parties with
unsatisfied needs, a desire and an ability to satisfy them, a way to
communicate, and something to exchange 15. Environmental
scanning refers to: assessing any possible negative impact a firm’s
activities might have on the local ecology. setting up a regular
schedule to assess the performance of different divisions within a
firm. 16. Relationship selling refers to: the assignment of a single
salesperson to a single customer throughout the entire sales process.
the practice of building ties to customers based on a salesperson’s
attention and commitment to customer needs over time. when
suppliers and sellers combine their expertise and resources to create
customized solutions; 17. A global marketing strategy refers to: the
strategy currently used by most U.S. domestic firms that when
entering a new international market, these firms offer only those
products that require the least amount of product adaptation. the
global strategy of seeking out already established firms in other
nations and selling them the rights to manufacture and distribute
the firm’s products through a host nation’s local businesses. the
strategy of transnational firms that employ the practice of
standardizing marketing activities when there are cultural
similarities and adapting them when cultures differ. the strategy
used by multinational firms that have as many different product
variations, brand names, and advertising programs as countries in
which they do business. 18. Segmentation based on some
subjective mental or emotional attributes, aspirations, or needs of
prospective customers is referred to as: socioeconomic
segmentation. psychosocial segmentation. affective segmentation.
psychographic segmentation. 19. Online retail purchases by
consumers can be the result of several very different approaches,
which include: (1) paying dues to become a member of an online
discount service; (2) participating in an online auction; (3) going
directly to online malls; and (4) _______. participating in a buying
cooperative becoming a secret shopper using a shopping “bot” to
search for a product at locations with the best price becoming a
member of a research group that evaluates new products 20. The
term branding refers to __________.the licensing of a name, phrase,
design, symbol, or combination of these for a period of 17 years, at
which time a firm may renew its intellectual property rights to them
an organization’s use of a name, phrase, design, symbol, or
combination of these to identify its products and distinguish them
from those of competitors the establishment of a commercial, legal
name under which a company does business the identification of an
organization’s products based upon individual SKUs Computer-
based networks that trigger actions by sensing changes in the real or
digital world are known as: global marketing platforms. convergent
systems. intelligence technologies. smart systems. 21.In the
nonprofit world of the performing arts, box office technology has
essentially remained the same since the 1980s. A company called
Tessitura is trying to change that. Tessitura is able to track every
transaction with its patrons in one database. The information
collected includes ticket purchases, fund-raising, volunteering, and
gift shop purchases that will help symphonies, operas, and theaters
develop customer profiles in order to tailor their sales messages to
specific individuals. In other words, Tessitura will allow arts groups
to engage in: mainstream marketing societal marketing relationship
marketing market aggregation 22. Advertising, personal selling,
sales promotion, public relations, and direct marketing are
marketing communications alternatives that make up a firm’s
__________.marketing mix promotional mix communication source
media strategy 23. Neuromarketing is becoming more important
in marketing as experts realize that traditional research methods
such as focus groups and surveys may not be enough to understand
what drives consumer purchase behavior due to: It is not possible to
formulate questions without bias Consumers cannot verbalize their
emotional responses The data obtained is not quantifiable The
sample size is too small 24. The study of similarities and
differences among consumers in two or more nations or societies is
referred to as __________.transnational finance market synthesis
cross-cultural analysis international sociographics 25. Which of
the following transactions occurred in the marketspace? Connie sold
Discovery Toys creative puzzles at an in-home demonstration. Josh
bought his mother a menorah through the Source for Everything
Jewish gift catalog by calling a toll-free telephone number. Corey
bought a double-dipped chocolate ice cream cone from the ice cream
person when his mobile ice cream truck came down the street. Joan
bought a brand new pair of Dansko shoes through Zappos.com. 26.
Four trends in the past decade have significantly influenced the
landscape of global marketing. One of them is: a decrease in most
countries’ GDPs and a renewal of nationalism. the emergence of
networked global marketspace. a more aggressive attitude towards
initiating international tariffs and quota systems. an increase in
most countries’ GDPs coupled with an increased degree of consumer
ethnocentrism. 27. The term branding refers to __________.the
licensing of a name, phrase, design, symbol, or combination of these
for a period of 17 years, at which time a firm may renew its
intellectual property rights to them an organization’s use of a name,
phrase, design, symbol, or combination of these to identify its
products and distinguish them from those of competitors the
establishment of a commercial, legal name under which a company
does business the identification of an organization’s products based
upon individual SKUs 30 The initial step in the strategic marketing
process is to begin planning by conducting a _______.situation
(SWOT) analysis market-product analysis and setting goals
diversification analysis business portfolio analysis.
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MKT 421 Final Exam Guide (New, 2019)
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__________ is best defined as the process of continuously obtaining
information on events happening outside a company to recognize
and interpret possible trends that affect marketing. Relationship
marketing Digital marketing Customer relationship management
Environmental scanning A __________ is often referred to as a
business firm. government agency nonprofit organization publicly
owned organization for-profit organization The __________ refers
to the seven stages a company goes through to recognize
opportunities and convert them into sellable services or products
service gap analysis strategic focus and plan new-product process
psychographic segmentation process __________ differentiates retail
outlets depending on whether contractual systems independent
retailers or corporate chains own the outlet. Form of ownership
Retail servicing Level of service Merchandise line Which of the
following is true of the price equation? Extra fees are not part of the
price equation. Sellers subtract the add-on charges from the list
price. The amount paid by customers is always the same as the
quoted price. Customers are more inclined to pay additional fees
than a higher list price. A society’s __________ represent socially or
personally preferable states of existence or modes of conduct that
persist over time. languages symbols values customs __________
segmentation is done according to an objective measurable physical
or other classification attribute of potential consumers.
Psychographic Demographic Behavioral Geographic A __________
is any word, device (shape, design, color, or sound), or combination
thereof used to differentiate a seller’s services or products brand
name trade name trademark brand personality Yes Music is the
authorized distributor for products of Trompa Instruments, a
popular manufacturer of trumpets and other brass instruments. Yes
Music purchases products from Trompa and distributes them to
music stores across the country. What kind of intermediary function
does Yes Music perform for Trompa? Managerial Facilitating
Transactional Logistical The idea of the __________ describes the
phases a new product goes through in the marketplace. product life
cycle strategic marketing process new-product process marketing
life cycle __________ are small downloadable software programs
that work on tablet devices and smartphones. Algorithms Apps
Databases RFIDs __________ is the combination of benefits such as
convenience, quality, and on-time delivery provided to targeted
buyers by firms at a particular price. Customer value Seller Value
Manufacturer value Business value The __________ sells a
marketing plan to readers by being clear and direct. mission
statement executive summary company description strategic focus
and plan __________ relate to the effort spent in making sales.
Marketing input data Marketing outcome data Observational data
Primary data What is the difference between a marketing plan and
a business plan? A marketing plan deals with marketing actions,
whereas a business plan addresses the entire organization. A
marketing plan contains a description of an organization, whereas a
business plan does not contain any description. A marketing plan
contains details on operations, research, and manufacturing,
whereas a business plan does not. A marketing plan addresses the
financial projections of an organization, whereas a business plan
does not Darby’s Burgers Ltd. uses the best quality meats in its
burgers. However, this fact is not being marketed well to its
potential consumers, leading to a decline in sales. There is a growing
demand for quality meat products among the health-conscious that
could work in Darby’s favor. However, Darby’s must compete with
fast-food chains that offer burgers at low prices. Which of the
following statements describes Darby’s weakness according to
SWOT analysis? There is a growing demand for quality meat
products among the health-conscious. Darby’s must compete with
fast-food chains that offer cheap burgers. Darby’s quality is not
well-marketed or advertised to its potential consumers. Darby’s uses
good quality meats in its burgers. __________ is the act of using
quotas or tariffs to shield one or more industries within a country’s
economy from foreign competition. Commercialism Centralism
Provincialism Protectionism The __________ of the environment
include the population and culture’s demographic characteristics.
technological forces competitive forces social forces economic forces
The trade of offerings of value between a buyer and a seller,
resulting in mutual benefit, is called a(n) __________.exchange
advertisement communication marketing mix The shares of Agro
Textiles Ltd. are valued lower than its competitors. To increase its
value, the company decides to study its current situation and see
how it can improve itself. Which of the following strategic
marketing processes should be used by Agro to analyze its situation?
Marginal analysis Break-even analysis Business portfolio analysis
SWOT analysis A __________ is when manufacturers direct their
promotional efforts toward channel partners to convince them to
order and stock products. multi-marketing strategy pull strategy
push strategy skimming strategy What is the difference between
advertising and personal selling? Advertising is always a paid
activity to sell a product, whereas personal selling involves no direct
payment to sellers. Advertising can control the amount of wasted
coverage, whereas personal selling cannot control the amount of
wasted coverage. Advertising does not have an immediate feedback
loop, whereas personal selling does because of direct interaction
with potential consumers. Advertising uses customized interaction
between sellers and potential consumers, whereas personal selling
sells to a large group of potential consumers. __________ is an
activity that creates, communicates, and delivers products and
services that benefit an organization, its stakeholders, its customers,
and society as a whole. Marketing Advertising Purchasing
Manufacturing What is the difference between primary and
secondary data? Primary data are newly collected facts and figures
for a project, whereas secondary data are facts and figures recorded
prior to a current project. Primary data relate to the results of
marketing efforts, whereas secondary data relate to the effort spent
in making sales. Primary data relate to the effort spent in making
sales, whereas secondary data relate to the results of marketing
efforts. Primary data are facts and figures recorded prior to a
current project, whereas secondary data are newly collected facts
and figures for a project. What must an organization use to
determine its position respective to the competition during the new-
product strategy development stage? Strategic focus and strategic
plan Promotion and price strategy Geographic and demographic
segmentation SWOT analysis and environmental scanning Banana
Technologies Inc. operates through brick-and-mortar stores that
allow customers to personally check the brand’s computers and ask
questions about its products. Upon purchase of any of its computers,
the company allows the customers to return to the store for free
consultations up to one year while also providing free software
upgrades. Which marketing strategy is Banana Technologies Inc.
following? Niche marketing Digital marketing Relationship
marketing Guerilla marketing At the __________ level the top
management of a company directs the overall strategy for the whole
company. strategic business unit functional human resources
corporate Which of the following is true of economic development
considerations? A company must understand whether a country has
a mixed economy or a more agricultural economy. A company must
weigh the average income of a country’s consumers. A company
must consider a country’s communications, distribution, and
transportation systems. A company must recognize a country’s
currency exchange rates and price its products accordingly. Which
of the following is a step in the planning stage of the strategic
marketing process? The implementation phase The results program
The evaluation phase The marketing program __________
segmentation is done according to where potential consumers live or
work Behavioral Demographic Psychographic Geographic
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MKT 421 Final Exam Guide (New)
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1. Blending the firm's promotion efforts to convey a complete
and consistent message is the goal of:
Sales management communications.
Integrated promotional marketing.
Sales promotion communications.
Integrated marketing communications.
2
When an advertiser pays a fixed amount (e.g. 70 cents) each time a
Web surfer clicks on the advertiser's ad and links to the advertiser's
website, this process is called a(n):
pioneering ad.
pay-per-view.
pay-per-click.
copy thrust.
3
Marketers cannot assume that a product that meets consumer needs
in one country will do so in another. This is because:
Many wants are culturally learned.
Family life cycles may be different.
Economic wants do not influence purchases in many regions of the
world.
The purchase situations may be different.
4
Because she frequently buys books at Amazon.com, Sophie Soleil set
up an account and password at the website. Now, when she logs on
and searches for a specific book, a note pops up at the center of her
laptop screen saying: "Hello, Sophie, we have recommendations for
you," and proceeds to list other titles that Sophie might enjoy based
on her previous purchases. Amazon can remember Sophie (and her
previous purchases) because the online retailer uses:
Decoding.
Encoding.
Banners.
Cookies.
3 Marketers cannot assume that a product that meets consumer
needs in one country will do so in another. This is because:
Many wants are culturally learned.
Family life cycles may be different.
Economic wants do not influence purchases in many regions of the
world.
The purchase situations may be different.
4 Because she frequently buys books at Amazon.com, Sophie Soleil
set up an account and password at the website. Now, when she logs
on and searches for a specific book, a note pops up at the center of
her laptop screen saying: "Hello, Sophie, we have recommendations
for you," and proceeds to list other titles that Sophie might enjoy
based on her previous purchases. Amazon can remember Sophie
(and her previous purchases) because the online retailer uses:
Decoding.
Encoding.
Banners.
Cookies.
5 In which quadrant of the SWOT analysis tool does the following
fit? A firm is in a fast-growing industry.
Opportunities
Strengths
Threats
Weaknesses
6 The phrase "big data" refers to:
the top five firms in the marketing research industry.
the massive amount of data being collected and processed by today's
organizations.
marketing research data taken from Internet sources.
the use of marketing research in big marketing decisions.
7 Genetech Corp. has invested heavily to develop a patented new
product. Genetech wants to achieve a rapid return on its investment.
It probably should set a ______________ pricing objective.
Status quo
Target return
Profit maximization
Sales-oriented
8 From the perspective of macro-marketing, e-commerce specialists
CarFax (which provides vehicle history reports) and Cars.com (a
website offering auto comparison shopping) have emerged within
the auto industry because:
The role of the automotive sales person is becoming obsolete.
The market needs competitive rivals to auto dealerships.
Auto manufacturers need to sell direct to consumers.
The information they provide makes the exchange process between
producers and consumers more efficient and effective.
9 According to the concept of social responsibility, a firm has a duty
to:
Conduct business in a way that is good for society as a whole, both
now and for the future.
Communicate regularly with the public.
Place customer satisfaction above all other considerations.
Place profit above all other considerations.
10 The main difference between the "marketing department era"
and the "marketing company era" is:
Whether the whole company is customer-oriented.
More emphasis on selling and advertising in the marketing
department era.
Whether the president of the firm has a background in marketing.
More emphasis on short-run planning in the marketing company
era.
11 In the 1990s, DVDs replaced audiocassettes and floppy disks as
the storage media of choice for music and computers. At which stage
of the product life cycle is the DVD today?
Sales decline
Market extinction
Market immaturity
Market introduction
12 The three basic sales tasks are:
Order-taking, missionary selling, and order-getting.
Order-taking, order-managing, and order-getting.
Order-closing, order-opening, and sales-promoting.
Order-taking, supporting, and order-getting.
13 Clearwater Office Supply sells frequently purchased office
supplies to businesses in a metropolitan area. It is a well-established
company with a large share of the market. Its promotion should
probably focus on:
Informing.
Innovators.
Reminding.
Stimulating primary demand.
14 A producer might use a "pulling policy" rather than a "pushing
policy" if:
It is offering a very "high-tech" product to a small product-market.
It has a very limited promotion budget.
Its sales force has been very successful getting wholesalers and
retailers to handle its product.
Intermediaries are reluctant to handle a new product.
15 The main difference between a "marketing strategy" and a
"marketing plan" is that:
A marketing plan includes several marketing strategies.
A marketing strategy omits pricing plans.
A marketing strategy provides more detail.
Time-related details are included in a marketing plan.
16 In the American Marketing Association's Statement of Ethics,
which ethical value stresses a firm's attempts to balance the needs of
its buyers with the interests of sellers?
Honesty
Fairness
Responsibility
Citizenship
17 A useful tool for organizing the competitor analysis is:
The competitive summary.
A competitor matrix.
Rivals chart.
The oligopoly chart.
18 Which of the following is true of direct distribution?
It reduces a producer's need for working capital.
Direct distribution always serves customer needs better and at a
lower cost.
It requires a significant investment in facilities.
Most firms selling consumer products rely on direct distribution.
19 Compared with other approaches to business, the marketing
concept is distinct in that it:
Creates a broad assortment of products.
Focuses on satisfying customers' needs.
Focuses on sales.
Produces new products and services.
20 David Oreck advertises Oreck vacuum cleaners via commercials
that run on national radio programs. He encourages consumers to
"…try my 8-pound Oreck vacuum for free for 30 days," and to
return it if they aren't satisfied. He then provides an easy-to-
remember toll-free telephone number that consumers can use to
place orders. Regarding the AIDA model, the free-trial period and
availability of a toll-free number are devices used mainly to:
Hold interest.
Arouse desire.
Obtain action.
Get attention.
21 The sales analysis of a product revealed that profits were highest
when it was initially introduced into the market with a high selling
price. However, the price was gradually reduced as it started facing
competition as substitutes entered the market. This is an example of
a(n) _____.
Introductory price dealing
Penetration price policy
Temporary price cut policy
Skimming price policy
22 Which of the following is a common cause of new product
failures?
The managers worry too much about the competition.
The product fails to offer the customer a unique benefit.
The company delays putting the product on the market until it
develops a complete marketing plan.
The company tries to follow an organized new-product development
process—rather than using a faster and more spontaneous, "race-
to-market" approach.
23 Behavioral targeting:
Tries to reach target customers who are actually interested in what
the firm has to communicate.
Allows advertisers to pay only when a customer clicks on the ad and
links to the advertiser's website.
Delivers ads to consumers based on previous websites the customer
has visited.
Tries to place ads on websites that are designed to appeal to the
firm's target market.
24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly
becomes aware of many TV ads for allergy products that she never
noticed before. This illustrates:
selective exposure.
reinforced cognition.
selective retention.
selective perception.
25 When a company provides its advertising agency with a
statement about a new product to use in designing an advertising
campaign, and this statement includes a description of the target
market, the product type, the primary benefits of using the product,
and how this product is different from, and better than, competitive
products, what type of statement is this?
Qualifying
Positioning
Determining
Clustering
26 The primary purpose of branding is:
To enhance package design.
To identify a product.
To boost customer satisfaction.
To prevent competitors from stealing product ideas.
27 When new product ideas are chosen based on ratings and
comments from customers, this process is called ______.
Reaction engineering
Idea engineering
Crowdsourcing
Creative resourcing
28 Most firms in the business world set their prices using:
Demand-oriented price setting.
Federal price guidelines.
Cost-oriented price setting.
Supply and demand analysis.
29 More than 600,000 loyal customers signed up in advance to
purchase the iPhone4 in an Apple store the first day it was available
for sale in the U.S. What type of response behavior were these Apple
followers demonstrating?
Routinized response
Dissonance response
Limited problem solving
Low-involvement buying
30 The advantages of working with an intermediary usually increase
when there is:
Excellent communication with customers.
A greater number of customers.
Little distance between customers.
A smaller number of competing products.
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MKT 421 Mapping the Product Life Cycle (PLC) Presentation
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MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC)
Presentation Purpose of Assignment The Product Life Cycle (PLC)
is a vital component of the marketing plan. Monitoring products
and services as they flow through this process helps marketing
managers adjust their marketing strategies to keep products and
services thriving for as long as possible. Monitoring this cycle helps
companies and organizations continue to maximize the value of their
products and services with their target over time. The purpose of
this assignment is to give students the opportunity to understand
how each stage in the PLC creates a need for adjustment to
marketing strategies and allows students to assess what action(s)
need to be taken. Assignment Steps Resources: Marketing: Ch. 1:
pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309 : Scenario: You
currently work as the marketing manager of your favorite
company/organization and manage the success of one of its products
or services. Your responsibility is to monitor the stages of the
Product Life Cycle (PLC) and adjust the marketing strategies as
needed for your product to thrive for as long as possible. At each
stage, you assess changes you need to make to the product, price
strategy, as well as competition and profit. Create a 10- to 20-slide
(not counting cover slide or reference slide) Microsoft®
PowerPoint®presentation with speaker’s notes covering the
following criteria: • Develop a slide setting the theme and goals of
the presentation. • Define and discuss the PLC concept and its
importance to marketing managers. • Define and discuss what role
pricing strategy has in marketing and how marketing mangers
decide what strategy to use. • Describewhat company/organization
and product/service you are using. • Create one slide for each of the
four stages of the PLC describing the stage and analyzes the
implications each stage may have on price strategy, product,
competition, and profit for your selected product/service. Use the
product/service you selected to illustrate each stage as it is discussed
with original examples. • Discuss the reasoning behind why the
PLC is important to marketing managers and share examples of
possible implications if it is not monitored. Cite a minimum of two
peer-reviewed sources with one coming from the textbook or the
University Library. Use in-text citations in the presentation slides
and speaker’s notes to demonstrate your research. Format your
presentation consistent with APA guidelines.
---------------------------------------------------------------------------------------
MKT 421 Signature Assignment The Entrepreneurial Marketing
Manager
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment The purpose of this assignment is to assess
marketing concepts and situations from an entrepreneurial
manager's point of view. Concepts and relationships are discussed
with a special focus on aligning one's ethics and values with their
business actions and understanding the unique differences in
marketing strategy planning for domestic business versus business
abroad. Assignment Steps Resources: Marketing: Ch. 7: pg. 177-
191; Ch. 16: pg. 438-440; Week 5 video Scenario: Imagine you are
an entrepreneur launching a business planning to operate both
domestically and abroad. You are currently developing your
marketing plan and strategies. Develop a 1,050-word analysis
addressing the following: • Describe your organization's mission,
vision, and values. • Explain how these values will be aligned to your
own personal brand identity, ethics, and values when doing
business, planning strategies, and solving problems. • Discuss at
least two concepts from class that are elements of a marketing plan
and are important tools to your entrepreneurial business' success.
Discuss how the concepts help align the organization's values with
your values. Explain the reasoning leading to these conclusions. •
Select two of the following departments and explain marketing's
role in coordinating their distinct functions: • Distribution •
Customer Service • Advertising and Public Relations • Research and
Design • Sales • Operations or Manufacturing • Compare and
contrast how culture is likely to impact domestic marketing
strategies versus what the company may encounter when doing
business abroad such as cultural norms, economics, politics, and
legal systems. • Explain the actions the company can take to ensure
that it evolves with the target at home and the countries it does
business in. • Discuss any emerging marketing trends that may
affect your business. Cite a minimum of two peer-reviewed sources
with one being from either the text, video material, or the University
Library. Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment. Faculty
MaterialsMaterials • The Entrepreneurial Marketing Manager
Grading Guide • Marketing, Ch. 7: Understanding and Reaching
Global Consumers and Markets • Marketing, Ch. 16: Retailing and
Wholesaling
---------------------------------------------------------------------------------------
MKT 421 Solving the Problem Five-Step Marketing Research
Approach Presentation (2 PPT)
FOR MORE CLASSES VISIT
www.mkt421guide.com
This Tutorial contains 2 Presentation The purpose of this
assignment is to place students in the active role of a marketing
manager with a problem threatening the organization's survival.
Students will respond to a specific scenario that requires them to
address the concepts both critically and creatively to solve the
scenario's dilemma. Scenario: You are the marketing manager for a
local nonprofit charity whose funding is based on membership fees.
You've noticed a severe drop in new memberships and a decline in
repeat memberships, which is threatening your organization's
ability to survive and grow. You have decided to implement the
Five-Step Marketing Research Process to help understand the
problem and create solution strategies to implement. Create a 10- to
20-slide (not counting the cover slide and reference slide)
Microsoft® PowerPoint® presentation with speaker's notes on the
Five-Step Marketing Research Approach detailing how you will use
each step to solve the membership issue the local nonprofit charity is
facing. Address the following in your role as marketing manager: •
Define the Five-Step Marketing Research Approach and
discuss the importance of research in marketing. • Describe each
step of the Marketing Research Approach (one slide for each step)
in detail including its goal, and create an example aligned to the
scenario above to illustrate how that stage would be implemented
toward the problem's solution. • Define the two types of
research data this process gathers and their pros and cons. Share
examples of each type that would be useful in solving the scenario. •
Compare and contrast the Five-Step Process with two
alternative methods for conducting marketing research. What are
the pros and cons of each? • Define what it means to differentiate
a service and provide an example to illustrate how the local
nonprofit charity in the scenario can use the strategy to help
increase target market interest. • Explain how differentiation
will help position the organization.
---------------------------------------------------------------------------------------
MKT 421 Week 1 Apply Why We Buy a Product (2 Papers)
FOR MORE CLASSES VISIT
www.mkt421guide.com
Scenario: You are sitting in your home and you pick up a package
of Oreos™ (or some other product of your choosing). After realizing
that you have purchased this product for years, you wonder, “Why
do I feel so strongly about this product?” You remember your
readings from Marketing class and decide to figure out why you feel
strongly about this product using the 4 P’s of Marketing and
Marketing Strategy concepts. Develop a 700- to 1,050-word response
using the scenario above and answer
What is it about this product that appeals to me? Who are the
people like me that are buying this product? (e.g. demographics,
How do marketers
strategically plan to market these produc Why does the
price of this product seem to be of equal value for the satisfaction
How does
What promotional activities compe
What do the answers to these questions tell you about the
presumed target market and its relation to the controllable 4 P’s of
What social, environmental, and regulatory forces
must this product’s marketers overcome to get this product to the
customer? Click the Assignment Files tab to submit your
assignment.
---------------------------------------------------------------------------------------
MKT 421 Week 1 Discussion Question 1
FOR MORE CLASSES VISIT
www.mkt421guide.com
Select an organization with which you are familiar. How does your
selected organization use the different components of the marketing
mix? How does the marketing mix affect the development of your
selected organization’s marketing strategy and tactics? How can
your selected organization use quantifiable elements to evaluate,
monitor, and control marketing effectiveness?
---------------------------------------------------------------------------------------
MKT 421 Week 1 Discussion Question 2
FOR MORE CLASSES VISIT
www.mkt421guide.com
Assume you are the newly hired marketing manager of a company.
As you spend time with other peer marketing managers, you realize
that the company doesn’t place an emphasis on planning within the
marketing organization. Why is planning important in marketing?
What are the essential components of a marketing plan? How would
you convince your supervisor that the marketing department should
produce formal marketing plans?
---------------------------------------------------------------------------------------
MKT 421 Week 1 Elevator Pitch (2 Papers)
FOR MORE CLASSES VISIT
www.mkt421guide.com
This Tutorial contains 2 Papers Create a 700-word elevator pitch
that includes the following: § Summarize your background and
what makes you unique (your competitive
advantage/differentiation) in a one-paragraph elevator pitch. §
Identify three to four companies for whom you want to work (your
target market and how you can fulfill its needs/wants), and how you
think your skill set will benefit them. Format your assignment
consistent with APA guidelines. Click the Assignment Files tab to
submit your assignment.
---------------------------------------------------------------------------------------
MKT 421 Week 1 Individual Assignment Defining Marketing
FOR MORE CLASSES VISIT
www.mkt421guide.com
Resource: University Library
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and
definitions from two different sources. Based on these definitions,
explain the importance of marketing in organizational success.
Provide at least three examples from the business world to
support your explanation. Properly cite sources used in the
paper.
Format your paper consistent with APA guidelines.
---------------------------------------------------------------------------------------
MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2
Papers) (New)
FOR MORE CLASSES VISIT
www.mkt421guide.com
This tutorial contains 2 different papers
Write a 750- to 1,000-word paper in which you identify your
favorite brand and explain why it is your favorite. In the paper you
should do the following:
Identify a brand about which you are passionate.
Explain a minimum of three reasons why you are passionate
about this brand.
Respond to the following questions:
Is the company successful in building loyal customer
relationships across different groups?
Why or why not?
Identify at least two other competitors in the same industry, and
explain why you prefer your selected brand over the competitors.
Cite a minimum of three sources from popular media (magazines,
newspaper, and online media) that illustrate your points.
Format your paper consistent with APA guidelines.
---------------------------------------------------------------------------------------
MKT 421 Week 1 Marketing and Buying Behaviors
FOR MORE CLASSES VISIT
www.mkt421guide.com
MKT 421 Week 1 Marketing and Buying Behaviors Marketing is
really a study in behaviors: what do we consume and why. As you
start to sink your teeth into some new concepts within marketing,
reflect for a moment about your own buying behaviors. Can you
identify the determining dimension or dimensions of your own
personal characteristics that explain why you bought each of the
specific brands you did in your most recent purchase of all of these
items. Be sure to tell what brand and why. WHAT BRAND
WHY a quick-stop beverage your personal shampoo any
item of clothing a subscription service (such as broadcast, print, ISP,
cellular) larger, more expensive item, such as a bicycle, TV,
camera, automobile, or boat
---------------------------------------------------------------------------------------
MKT 421 Week 1 Practice 4P’s of Marketing
FOR MORE CLASSES VISIT
www.mkt421guide.com
Complete the “4P’s of Marketing” click and drag in Connect. Note:
You have unlimited attempts to complete this assignment.
---------------------------------------------------------------------------------------
MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper
(New, 2 Papers )
FOR MORE CLASSES VISIT
www.mkt421guide.com
This Tutorial contains 2 Papers Watch the video case study "Geek
Squad: A New Business for a New Environment." Read the case
study discussion on pp. 88-89 of the Marketing text. Keep this case
study in mind as you complete this assignment. Write a 1,050-word
report using your company or one with which you are familiar (if
you prefer, your facilitator can assign one to you). Answer the
following questions for your chosen organization. • Explain what
the specific key environmental forces are that created an
opportunity for your company. • Identify if there have been
changes in the purchasing patterns of your organization's target
market in recent years. • Conduct an environmental scan for your
chosen company to identify key trends. For each of the five
environmental forces (social, economic, technological, competitive,
and regulatory), identify trends likely to influence your company's
marketing efforts and product offering in the future. • Explain
what differentiation strategy your company should undertake to
encourage their target market to choose them over other
competitors. • Analyze what lessons you might learn from the Geek
Squad case study. Include at least three references, at least one of
which must come from the University Library. Format your paper
consistent with APA guidelines. Click the Assignment Files tab to
submit your assignment.
---------------------------------------------------------------------------------------
MKT 421 Week 2 Discussion Question 1
FOR MORE CLASSES VISIT
www.mkt421guide.com
What is marketing research? How has the Internet affected
marketing research? As a part of your answer, address time, cost,
approaches, and validity. Why is marketing research important to
developing marketing strategy?
---------------------------------------------------------------------------------------
MKT 421 Week 2 Discussion Question 2
FOR MORE CLASSES VISIT
www.mkt421guide.com
What is competitive intelligence? What is the importance of
competitive intelligence and analysis in modern-day marketing?
How can a company’s marketing organization ensure that it is able
to identify newly emerging competitors in time to plan and execute
an effective marketing strategy in response to these competitors?
---------------------------------------------------------------------------------------
MKT 421 Week 2 Individual Assignment Marketing Mix
Presentation (2 PPT)
FOR MORE CLASSES VISIT
www.mkt421guide.com
This Tutorial contains 2 Different PPT
Select a company currently experiencing marketing changes.
Create a 6-slide Microsoft® PowerPoint® presentation (including a
title slide) that analyzes that company's marketing mix:
Each of the four P's should be addressed on its own slide.
The final slide should analyze the changes this company is
experiencing and the driving forces behind the changes.
Use the Wall Street Journal database in the University Library to
facilitate your research of the company.
---------------------------------------------------------------------------------------
MKT 421 Week 2 Individual Assignment Marketing Mix
FOR MORE CLASSES VISIT
www.mkt421guide.com
Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which you describe the
elements of the marketing mix (product, place, price, and
promotion). In addition, select an organization with which you are
familiar and describe how each one of the four elements of the
marketing mix affects the development of the organization’s
marketing strategy and tactics. Describe how each element is
implemented. Specifically identify your selected organization and
the industry in which it exists.
Format your paper consistent with APA guidelines.
---------------------------------------------------------------------------------------
MKT 421 Week 2 Individual Assignment Personal Branding Plan
Paper (2 Papers)
FOR MORE CLASSES VISIT
www.mkt421guide.com
This Tutorial contains 2 Different Papers
Write a 750- to 1000-word paper that does the following:
Summarizes your background and what makes you unique in a 1-
paragraph elevator pitch
Identifies 3 to 4 companies you want to work for, and an
explanation as to why
Identifies the best methods for contacting those companies and
engaging those who might influence the hiring decision
Format your paper consistent with APA guidelines.
---------------------------------------------------------------------------------------
MKT 421 Week 2 Practice Market Research Process
FOR MORE CLASSES VISIT
www.mkt421guide.com
Watch the “Market Research Process” video in Connect. Answer
the questions that follow. Note: You have unlimited attempts to
complete this assignment.
---------------------------------------------------------------------------------------
MKT 421 Week 2 Team Assignment Marketing Plan Phase 1
FOR MORE CLASSES VISIT
www.mkt421guide.com
Resources: University Library, Internet
Create a new product or service for an existing organization. This
product or service will be the basis for your Marketing Plan
Paper. Obtain your instructor’s approval of your product or
service before beginning this project.
Write a 1,400- to 1,750-word paper to include the following:
• An overview of the existing organization
• A description of the new product or service
• An explanation of the importance of marketing to your
selected organization’s success
• A SWOTT (Strengths, Weaknesses, Opportunities, Threats,
and Trends) analysis on the new product or service
• The marketing research approach you would use to develop
the marketing strategy and tactics for this new product or
service
Refer to the Marketing Plan Outline listed on the student website
for the general framework of the Marketing Plan.
Format your paper consistent with APA guidelines.
---------------------------------------------------------------------------------------
MKT 421 Week 3 Assignment Positioning Presentation (New, 2
PPT)
FOR MORE CLASSES VISIT
www.mkt421guide.com
This Tutorial contains 2 Presentations Using the same company you
chose for your Week 2 assignment, choose a product or service the
company offers on which to focus. Identify the important attributes
for your chosen product and select two key variables for your
perceptual map. Prepare a perceptual map for your chosen
product/brand and using a minimum of seven competitors, rank
each product/brand on the two variables based on how they are
positioned in the consumers' minds. Explain why you placed each
competitor on its particular spot on the map, and how you might
strengthen your chosen product/brand's position in the minds of the
target market. Create an 8- to 10-slide Microsoft® PowerPoint®
presentation with notes including the following: • Develop a
Summary slide. • Explain the target market (be specific and address
all four segmentation variables - demographic, geographic,
psychographic and behavioral). • Identify a Perceptual map. •
Explain the Map placement. • Identify your references. Format your
assignment consistent with APA guidelines. Click the Assignment
Files tab to submit your assignment.
---------------------------------------------------------------------------------------
MKT 421 Week 3 Discussion Question 1
FOR MORE CLASSES VISIT
www.mkt421guide.com
Select a product with which you are familiar. What stage is your
selected product at in the product life cycle? Provide rationale for
your answer. Based on your knowledge of the product life cycle,
what types of changes will occur to your selected product as it
continues through the product life cycle? How will this affect the
marketing of your selected product?
---------------------------------------------------------------------------------------
MKT 421 Week 3 Discussion Question 2
FOR MORE CLASSES VISIT
www.mkt421guide.com
Select a product or service. Then select three different organizations
that provide your selected product or service and compare the
prices associated with your selected product or service. What is the
difference between the prices among the different organizations?
What is the rationale for this difference?
---------------------------------------------------------------------------------------
MKT 421 Week 3 Individual Assignment Marketing Research
Paper
FOR MORE CLASSES VISIT
www.mkt421guide.com
Resources: University Library, Kudler Fine Foods Virtual
Organization
Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the
importance of marketing research in the development of Kudler
Fine Food’s marketing strategy and tactics, and identify the areas
where additional market research is needed. Analyze the
importance of competitive intelligence and analysis in regards to
the development of Kudler Fine Food’s marketing strategy and
tactics.
Format your paper consistent with APA guidelines.
---------------------------------------------------------------------------------------
MKT 421 Week 3 Individual Assignment Perceptual Map
Presentation (2 Sets) (New)
FOR MORE CLASSES VISIT
www.mkt421guide.com
This tutorial contains 2 different papers
Review "perceptual mapping" located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic
Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10
competitors from that same industry. Explain why you placed each
competitor on its particular spot on the map.
Use the MarketLine database and Wall Street Journal in the
University Library to facilitate your research of the company.
Create a 10- to 15-slide Microsoft®
PowerPoint®
presentation with
your map and competitor explanations. Include a summary slide at
the beginning of your presentation.
---------------------------------------------------------------------------------------
MKT 421 Week 3 Practice BMW Video Case
FOR MORE CLASSES VISIT
www.mkt421guide.com
Complete the “BMW” video case in Connect. Answer the questions
that follow. Note: You have unlimited attempts available to
complete this assignment
---------------------------------------------------------------------------------------
MKT 421 Week 3 Team Assignment Marketing Plan Phase 2
FOR MORE CLASSES VISIT
www.mkt421guide.com
Resources: University Library, Internet
Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the
following:
• Identify the segmentation criteria that will affect your target
market selection. Identify your target market.
• Describe the organizational buyers and consumers of your
product or service and the factors that influence their
purchasing decisions. Discuss how these factors will affect
your marketing strategy.
Analyze current competitors and define the competitive
landscape for your product or service.
Format your paper consistent with APA guidelines.
-------------------------------------------------------------------------------------------

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MKT 421 GUIDE Introduction Education--mkt421guide.com

  • 1. MKT 421 Assignment Distribution channel Article Review (sports apparel company) FOR MORE CLASSES VISIT www.mkt421guide.com Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion. Select an article from that is less than five years old on the role of distribution channels in marketing. Compose a 1,050- 1,200 word article review covering the following: • Define what a distribution channel is and discuss why it is important to the marketing process. • Discuss the differences between direct and indirect distribution channels. • Introduce the article and its author(s) and give a brief summary of its core message(s). • Analyze the relationship distribution channels have to maintaining a satisfied target market. • Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points. • Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution. ---------------------------------------------------------------------------------------
  • 2. MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. Assignment Steps Scenario: You have just graduated from the University with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. Develop a 1,050-word response to the following using the scenario above: · Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer. · Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How? · Determine how your own personal brand links to the organization's customer value
  • 3. proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning. Cite a minimum of two peer-reviewed sources --------------------------------------------------------------------------------------- MKT 421 Entire Course FOR MORE CLASSES VISIT www.mkt421guide.com MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) MKT 421 Week 4 Apply Marketing Lemonade (Part 1) MKT 421 Week 5 Apply Marketing Lemonade (Part 2) MKT 421 Week 1 Practice 4P’s of Marketing MKT 421 Week 2 Practice Market Research Process MKT 421 Week 3 Practice BMW Video Case MKT 421 Week 4 Practice Final Price and Profit Equations MKT 421 Week 4 Practice Supply Chain Video Case MKT 421 Week 5 Practice Product Advertising at Kellogg’s MKT 421 Week 5 Practice Google An Integrated Marketing Communications Perspective MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers) MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation (2 PPT) MKT 421 Mapping the Product Life Cycle (PLC) Presentation
  • 4. MKT 421 Assignment Distribution channel Article Review (sports apparel company) MKT 421 Signature Assignment The Entrepreneurial Marketing Manager MKT 421 Components of a Marketing Plan Part 1 Product, Target, Strategy Planning, Positioning, and Brand MKT 421 Components of a Marketing Plan Part 2 Price, Promotion, Environment, and the Concept to Commercialization Process MKT 421 Final Exam Guide (New, 2018) MKT 421 Week 1 Marketing and Buying Behaviors MKT 421 Week 4 Logistics and Distribution --------------------------------------------------------------------------------------- MKT 421 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt421guide.com 1. A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. marketing dashboard marketing plan operation plan mission statement 2. What is meant by “accelerating the process?” Increase advertising costs during product launch Speed up new product time to market Identify major competitors early Create a new market space 3. The product life cycle refers to __________.a concept that describes the stages a new product goes through from product concept to commercialization the average life span of a product a concept that describes the stages a product goes through
  • 5. in the marketplace—early growth, accelerated development, maturity, and decline a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline 4. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a _______. marketing channel marketing tunnel consumer market distribution matrix 5. What is the marketing objective for the growth stage of the product life cycle? maintain brand loyalty minimize promotion increase market share stress differentiation 6. Marketing refers to: the production of products or services that will generate the highest return on investment. the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers. the process of identifying target market segments for a product or service. 7. Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to: promote NAFTA. segment an organizational market. forecast sales to a consumer market. differentiate products. 8. While pricing objectives frequently reflect corporate goals, pricing constraints often relate to: stockholder demands. conditions existing in the marketplace. an organization’s code of ethics. the financial realities within the organization itself. In personal branding, the “price” component of the marketing mix refers to: The number of hours you spend job searching The annual cost of maintaining online profiles (such as LinkedIn) The expense associated with job-hunting The salary range and job benefits you hope to receive 9. At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process. new-product strategy development market testing development screening and evaluation Customer
  • 6. value refers to: 10. the cluster of benefits that an organization promises customers to satisfy their needs. the need of a customer to receive the highest quality product at the lowest possible price. a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers’ needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers. the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. 11. Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process. idea generation product development open innovation new-product strategy development 12. The goal of a SWOT analysis is to: identify market research questions in order to develop new products for new market segments. determine how raises, bonuses, and dividends will be paid. identify the critical strategy-related factors that can impact the firm. reorganize the firm’s marketing department. 13.Marketing research refers to: the science of using observable human behavior in order to identify and solve marketing problems. the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. the use of information technology to find objective solutions to a marketing problem. the process of systematically collecting and analyzing information in order to define a marketing problem. There is no single “generic” marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and ________.available resources the financial investment needed the competition the target audience and purpose 14. Which of the following conditions are necessary for marketing to occur? a quality product, a fair price, a clever method of promotion, and a place where a customer can buy the product two or more people, a product, a reasonable price, and a place to make an exchange two or more people, a method of assessing needs, a way
  • 7. to communicate, and an exchange two or more parties with unsatisfied needs, a desire and an ability to satisfy them, a way to communicate, and something to exchange 15. Environmental scanning refers to: assessing any possible negative impact a firm’s activities might have on the local ecology. setting up a regular schedule to assess the performance of different divisions within a firm. 16. Relationship selling refers to: the assignment of a single salesperson to a single customer throughout the entire sales process. the practice of building ties to customers based on a salesperson’s attention and commitment to customer needs over time. when suppliers and sellers combine their expertise and resources to create customized solutions; 17. A global marketing strategy refers to: the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation. the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm’s products through a host nation’s local businesses. the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ. the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business. 18. Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as: socioeconomic segmentation. psychosocial segmentation. affective segmentation. psychographic segmentation. 19. Online retail purchases by consumers can be the result of several very different approaches, which include: (1) paying dues to become a member of an online discount service; (2) participating in an online auction; (3) going directly to online malls; and (4) _______. participating in a buying cooperative becoming a secret shopper using a shopping “bot” to search for a product at locations with the best price becoming a member of a research group that evaluates new products 20. The
  • 8. term branding refers to __________.the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them an organization’s use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors the establishment of a commercial, legal name under which a company does business the identification of an organization’s products based upon individual SKUs Computer- based networks that trigger actions by sensing changes in the real or digital world are known as: global marketing platforms. convergent systems. intelligence technologies. smart systems. 21.In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. In other words, Tessitura will allow arts groups to engage in: mainstream marketing societal marketing relationship marketing market aggregation 22. Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firm’s __________.marketing mix promotional mix communication source media strategy 23. Neuromarketing is becoming more important in marketing as experts realize that traditional research methods such as focus groups and surveys may not be enough to understand what drives consumer purchase behavior due to: It is not possible to formulate questions without bias Consumers cannot verbalize their emotional responses The data obtained is not quantifiable The sample size is too small 24. The study of similarities and differences among consumers in two or more nations or societies is referred to as __________.transnational finance market synthesis cross-cultural analysis international sociographics 25. Which of the following transactions occurred in the marketspace? Connie sold
  • 9. Discovery Toys creative puzzles at an in-home demonstration. Josh bought his mother a menorah through the Source for Everything Jewish gift catalog by calling a toll-free telephone number. Corey bought a double-dipped chocolate ice cream cone from the ice cream person when his mobile ice cream truck came down the street. Joan bought a brand new pair of Dansko shoes through Zappos.com. 26. Four trends in the past decade have significantly influenced the landscape of global marketing. One of them is: a decrease in most countries’ GDPs and a renewal of nationalism. the emergence of networked global marketspace. a more aggressive attitude towards initiating international tariffs and quota systems. an increase in most countries’ GDPs coupled with an increased degree of consumer ethnocentrism. 27. The term branding refers to __________.the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them an organization’s use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors the establishment of a commercial, legal name under which a company does business the identification of an organization’s products based upon individual SKUs 30 The initial step in the strategic marketing process is to begin planning by conducting a _______.situation (SWOT) analysis market-product analysis and setting goals diversification analysis business portfolio analysis. --------------------------------------------------------------------------------------- MKT 421 Final Exam Guide (New, 2019) FOR MORE CLASSES VISIT www.mkt421guide.com __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A __________ is often referred to as a
  • 10. business firm. government agency nonprofit organization publicly owned organization for-profit organization The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services or products service gap analysis strategic focus and plan new-product process psychographic segmentation process __________ differentiates retail outlets depending on whether contractual systems independent retailers or corporate chains own the outlet. Form of ownership Retail servicing Level of service Merchandise line Which of the following is true of the price equation? Extra fees are not part of the price equation. Sellers subtract the add-on charges from the list price. The amount paid by customers is always the same as the quoted price. Customers are more inclined to pay additional fees than a higher list price. A society’s __________ represent socially or personally preferable states of existence or modes of conduct that persist over time. languages symbols values customs __________ segmentation is done according to an objective measurable physical or other classification attribute of potential consumers. Psychographic Demographic Behavioral Geographic A __________ is any word, device (shape, design, color, or sound), or combination thereof used to differentiate a seller’s services or products brand name trade name trademark brand personality Yes Music is the authorized distributor for products of Trompa Instruments, a popular manufacturer of trumpets and other brass instruments. Yes Music purchases products from Trompa and distributes them to music stores across the country. What kind of intermediary function does Yes Music perform for Trompa? Managerial Facilitating Transactional Logistical The idea of the __________ describes the phases a new product goes through in the marketplace. product life cycle strategic marketing process new-product process marketing life cycle __________ are small downloadable software programs that work on tablet devices and smartphones. Algorithms Apps Databases RFIDs __________ is the combination of benefits such as convenience, quality, and on-time delivery provided to targeted buyers by firms at a particular price. Customer value Seller Value
  • 11. Manufacturer value Business value The __________ sells a marketing plan to readers by being clear and direct. mission statement executive summary company description strategic focus and plan __________ relate to the effort spent in making sales. Marketing input data Marketing outcome data Observational data Primary data What is the difference between a marketing plan and a business plan? A marketing plan deals with marketing actions, whereas a business plan addresses the entire organization. A marketing plan contains a description of an organization, whereas a business plan does not contain any description. A marketing plan contains details on operations, research, and manufacturing, whereas a business plan does not. A marketing plan addresses the financial projections of an organization, whereas a business plan does not Darby’s Burgers Ltd. uses the best quality meats in its burgers. However, this fact is not being marketed well to its potential consumers, leading to a decline in sales. There is a growing demand for quality meat products among the health-conscious that could work in Darby’s favor. However, Darby’s must compete with fast-food chains that offer burgers at low prices. Which of the following statements describes Darby’s weakness according to SWOT analysis? There is a growing demand for quality meat products among the health-conscious. Darby’s must compete with fast-food chains that offer cheap burgers. Darby’s quality is not well-marketed or advertised to its potential consumers. Darby’s uses good quality meats in its burgers. __________ is the act of using quotas or tariffs to shield one or more industries within a country’s economy from foreign competition. Commercialism Centralism Provincialism Protectionism The __________ of the environment include the population and culture’s demographic characteristics. technological forces competitive forces social forces economic forces The trade of offerings of value between a buyer and a seller, resulting in mutual benefit, is called a(n) __________.exchange advertisement communication marketing mix The shares of Agro Textiles Ltd. are valued lower than its competitors. To increase its value, the company decides to study its current situation and see
  • 12. how it can improve itself. Which of the following strategic marketing processes should be used by Agro to analyze its situation? Marginal analysis Break-even analysis Business portfolio analysis SWOT analysis A __________ is when manufacturers direct their promotional efforts toward channel partners to convince them to order and stock products. multi-marketing strategy pull strategy push strategy skimming strategy What is the difference between advertising and personal selling? Advertising is always a paid activity to sell a product, whereas personal selling involves no direct payment to sellers. Advertising can control the amount of wasted coverage, whereas personal selling cannot control the amount of wasted coverage. Advertising does not have an immediate feedback loop, whereas personal selling does because of direct interaction with potential consumers. Advertising uses customized interaction between sellers and potential consumers, whereas personal selling sells to a large group of potential consumers. __________ is an activity that creates, communicates, and delivers products and services that benefit an organization, its stakeholders, its customers, and society as a whole. Marketing Advertising Purchasing Manufacturing What is the difference between primary and secondary data? Primary data are newly collected facts and figures for a project, whereas secondary data are facts and figures recorded prior to a current project. Primary data relate to the results of marketing efforts, whereas secondary data relate to the effort spent in making sales. Primary data relate to the effort spent in making sales, whereas secondary data relate to the results of marketing efforts. Primary data are facts and figures recorded prior to a current project, whereas secondary data are newly collected facts and figures for a project. What must an organization use to determine its position respective to the competition during the new- product strategy development stage? Strategic focus and strategic plan Promotion and price strategy Geographic and demographic segmentation SWOT analysis and environmental scanning Banana Technologies Inc. operates through brick-and-mortar stores that allow customers to personally check the brand’s computers and ask
  • 13. questions about its products. Upon purchase of any of its computers, the company allows the customers to return to the store for free consultations up to one year while also providing free software upgrades. Which marketing strategy is Banana Technologies Inc. following? Niche marketing Digital marketing Relationship marketing Guerilla marketing At the __________ level the top management of a company directs the overall strategy for the whole company. strategic business unit functional human resources corporate Which of the following is true of economic development considerations? A company must understand whether a country has a mixed economy or a more agricultural economy. A company must weigh the average income of a country’s consumers. A company must consider a country’s communications, distribution, and transportation systems. A company must recognize a country’s currency exchange rates and price its products accordingly. Which of the following is a step in the planning stage of the strategic marketing process? The implementation phase The results program The evaluation phase The marketing program __________ segmentation is done according to where potential consumers live or work Behavioral Demographic Psychographic Geographic --------------------------------------------------------------------------------------- MKT 421 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt421guide.com 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications. 2 When an advertiser pays a fixed amount (e.g. 70 cents) each time a
  • 14. Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): pioneering ad. pay-per-view. pay-per-click. copy thrust. 3 Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because: Many wants are culturally learned. Family life cycles may be different. Economic wants do not influence purchases in many regions of the world. The purchase situations may be different. 4 Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses: Decoding. Encoding. Banners. Cookies. 3 Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:
  • 15. Many wants are culturally learned. Family life cycles may be different. Economic wants do not influence purchases in many regions of the world. The purchase situations may be different. 4 Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses: Decoding. Encoding. Banners. Cookies. 5 In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry. Opportunities Strengths Threats Weaknesses 6 The phrase "big data" refers to: the top five firms in the marketing research industry. the massive amount of data being collected and processed by today's organizations. marketing research data taken from Internet sources. the use of marketing research in big marketing decisions.
  • 16. 7 Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective. Status quo Target return Profit maximization Sales-oriented 8 From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because: The role of the automotive sales person is becoming obsolete. The market needs competitive rivals to auto dealerships. Auto manufacturers need to sell direct to consumers. The information they provide makes the exchange process between producers and consumers more efficient and effective. 9 According to the concept of social responsibility, a firm has a duty to: Conduct business in a way that is good for society as a whole, both now and for the future. Communicate regularly with the public. Place customer satisfaction above all other considerations. Place profit above all other considerations. 10 The main difference between the "marketing department era" and the "marketing company era" is: Whether the whole company is customer-oriented. More emphasis on selling and advertising in the marketing department era. Whether the president of the firm has a background in marketing.
  • 17. More emphasis on short-run planning in the marketing company era. 11 In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage media of choice for music and computers. At which stage of the product life cycle is the DVD today? Sales decline Market extinction Market immaturity Market introduction 12 The three basic sales tasks are: Order-taking, missionary selling, and order-getting. Order-taking, order-managing, and order-getting. Order-closing, order-opening, and sales-promoting. Order-taking, supporting, and order-getting. 13 Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is a well-established company with a large share of the market. Its promotion should probably focus on: Informing. Innovators. Reminding. Stimulating primary demand. 14 A producer might use a "pulling policy" rather than a "pushing policy" if: It is offering a very "high-tech" product to a small product-market. It has a very limited promotion budget. Its sales force has been very successful getting wholesalers and
  • 18. retailers to handle its product. Intermediaries are reluctant to handle a new product. 15 The main difference between a "marketing strategy" and a "marketing plan" is that: A marketing plan includes several marketing strategies. A marketing strategy omits pricing plans. A marketing strategy provides more detail. Time-related details are included in a marketing plan. 16 In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers? Honesty Fairness Responsibility Citizenship 17 A useful tool for organizing the competitor analysis is: The competitive summary. A competitor matrix. Rivals chart. The oligopoly chart. 18 Which of the following is true of direct distribution? It reduces a producer's need for working capital. Direct distribution always serves customer needs better and at a lower cost. It requires a significant investment in facilities. Most firms selling consumer products rely on direct distribution.
  • 19. 19 Compared with other approaches to business, the marketing concept is distinct in that it: Creates a broad assortment of products. Focuses on satisfying customers' needs. Focuses on sales. Produces new products and services. 20 David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "…try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to- remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to: Hold interest. Arouse desire. Obtain action. Get attention. 21 The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n) _____. Introductory price dealing Penetration price policy Temporary price cut policy Skimming price policy 22 Which of the following is a common cause of new product failures?
  • 20. The managers worry too much about the competition. The product fails to offer the customer a unique benefit. The company delays putting the product on the market until it develops a complete marketing plan. The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race- to-market" approach. 23 Behavioral targeting: Tries to reach target customers who are actually interested in what the firm has to communicate. Allows advertisers to pay only when a customer clicks on the ad and links to the advertiser's website. Delivers ads to consumers based on previous websites the customer has visited. Tries to place ads on websites that are designed to appeal to the firm's target market. 24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates: selective exposure. reinforced cognition. selective retention. selective perception. 25 When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?
  • 21. Qualifying Positioning Determining Clustering 26 The primary purpose of branding is: To enhance package design. To identify a product. To boost customer satisfaction. To prevent competitors from stealing product ideas. 27 When new product ideas are chosen based on ratings and comments from customers, this process is called ______. Reaction engineering Idea engineering Crowdsourcing Creative resourcing 28 Most firms in the business world set their prices using: Demand-oriented price setting. Federal price guidelines. Cost-oriented price setting. Supply and demand analysis. 29 More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating? Routinized response Dissonance response Limited problem solving
  • 22. Low-involvement buying 30 The advantages of working with an intermediary usually increase when there is: Excellent communication with customers. A greater number of customers. Little distance between customers. A smaller number of competing products. --------------------------------------------------------------------------------------- MKT 421 Mapping the Product Life Cycle (PLC) Presentation FOR MORE CLASSES VISIT www.mkt421guide.com MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken. Assignment Steps Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309 : Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as
  • 23. needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit. Create a 10- to 20-slide (not counting cover slide or reference slide) Microsoft® PowerPoint®presentation with speaker’s notes covering the following criteria: • Develop a slide setting the theme and goals of the presentation. • Define and discuss the PLC concept and its importance to marketing managers. • Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use. • Describewhat company/organization and product/service you are using. • Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples. • Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored. Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker’s notes to demonstrate your research. Format your presentation consistent with APA guidelines. --------------------------------------------------------------------------------------- MKT 421 Signature Assignment The Entrepreneurial Marketing Manager FOR MORE CLASSES VISIT www.mkt421guide.com Purpose of Assignment The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed
  • 24. with a special focus on aligning one's ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. Assignment Steps Resources: Marketing: Ch. 7: pg. 177- 191; Ch. 16: pg. 438-440; Week 5 video Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies. Develop a 1,050-word analysis addressing the following: • Describe your organization's mission, vision, and values. • Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. • Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions. • Select two of the following departments and explain marketing's role in coordinating their distinct functions: • Distribution • Customer Service • Advertising and Public Relations • Research and Design • Sales • Operations or Manufacturing • Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems. • Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in. • Discuss any emerging marketing trends that may affect your business. Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Faculty MaterialsMaterials • The Entrepreneurial Marketing Manager Grading Guide • Marketing, Ch. 7: Understanding and Reaching Global Consumers and Markets • Marketing, Ch. 16: Retailing and Wholesaling ---------------------------------------------------------------------------------------
  • 25. MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation (2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Presentation The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma. Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement. Create a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation with speaker's notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing. Address the following in your role as marketing manager: • Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. • Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem's solution. • Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario. • Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research. What are the pros and cons of each? • Define what it means to differentiate
  • 26. a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest. • Explain how differentiation will help position the organization. --------------------------------------------------------------------------------------- MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?” You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P’s of Marketing and Marketing Strategy concepts. Develop a 700- to 1,050-word response using the scenario above and answer What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, How do marketers strategically plan to market these produc Why does the price of this product seem to be of equal value for the satisfaction How does What promotional activities compe What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P’s of What social, environmental, and regulatory forces must this product’s marketers overcome to get this product to the
  • 27. customer? Click the Assignment Files tab to submit your assignment. --------------------------------------------------------------------------------------- MKT 421 Week 1 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? --------------------------------------------------------------------------------------- MKT 421 Week 1 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? --------------------------------------------------------------------------------------- MKT 421 Week 1 Elevator Pitch (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Create a 700-word elevator pitch
  • 28. that includes the following: § Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch. § Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. --------------------------------------------------------------------------------------- MKT 421 Week 1 Individual Assignment Defining Marketing FOR MORE CLASSES VISIT www.mkt421guide.com Resource: University Library Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper. Format your paper consistent with APA guidelines. --------------------------------------------------------------------------------------- MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains 2 different papers Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
  • 29. Identify a brand about which you are passionate. Explain a minimum of three reasons why you are passionate about this brand. Respond to the following questions: Is the company successful in building loyal customer relationships across different groups? Why or why not? Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points. Format your paper consistent with APA guidelines. --------------------------------------------------------------------------------------- MKT 421 Week 1 Marketing and Buying Behaviors FOR MORE CLASSES VISIT www.mkt421guide.com MKT 421 Week 1 Marketing and Buying Behaviors Marketing is really a study in behaviors: what do we consume and why. As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors. Can you identify the determining dimension or dimensions of your own personal characteristics that explain why you bought each of the specific brands you did in your most recent purchase of all of these items. Be sure to tell what brand and why. WHAT BRAND WHY a quick-stop beverage your personal shampoo any item of clothing a subscription service (such as broadcast, print, ISP, cellular) larger, more expensive item, such as a bicycle, TV, camera, automobile, or boat
  • 30. --------------------------------------------------------------------------------------- MKT 421 Week 1 Practice 4P’s of Marketing FOR MORE CLASSES VISIT www.mkt421guide.com Complete the “4P’s of Marketing” click and drag in Connect. Note: You have unlimited attempts to complete this assignment. --------------------------------------------------------------------------------------- MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (New, 2 Papers ) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization. • Explain what the specific key environmental forces are that created an opportunity for your company. • Identify if there have been changes in the purchasing patterns of your organization's target market in recent years. • Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future. • Explain what differentiation strategy your company should undertake to
  • 31. encourage their target market to choose them over other competitors. • Analyze what lessons you might learn from the Geek Squad case study. Include at least three references, at least one of which must come from the University Library. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. --------------------------------------------------------------------------------------- MKT 421 Week 2 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? --------------------------------------------------------------------------------------- MKT 421 Week 2 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? --------------------------------------------------------------------------------------- MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Different PPT Select a company currently experiencing marketing changes.
  • 32. Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: Each of the four P's should be addressed on its own slide. The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. Use the Wall Street Journal database in the University Library to facilitate your research of the company. --------------------------------------------------------------------------------------- MKT 421 Week 2 Individual Assignment Marketing Mix FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists. Format your paper consistent with APA guidelines. --------------------------------------------------------------------------------------- MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Different Papers Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1-
  • 33. paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation as to why Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision Format your paper consistent with APA guidelines. --------------------------------------------------------------------------------------- MKT 421 Week 2 Practice Market Research Process FOR MORE CLASSES VISIT www.mkt421guide.com Watch the “Market Research Process” video in Connect. Answer the questions that follow. Note: You have unlimited attempts to complete this assignment. --------------------------------------------------------------------------------------- MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper to include the following: • An overview of the existing organization • A description of the new product or service
  • 34. • An explanation of the importance of marketing to your selected organization’s success • A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service • The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan. Format your paper consistent with APA guidelines. --------------------------------------------------------------------------------------- MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Presentations Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: • Develop a Summary slide. • Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral). • Identify a Perceptual map. • Explain the Map placement. • Identify your references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ---------------------------------------------------------------------------------------
  • 35. MKT 421 Week 3 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? --------------------------------------------------------------------------------------- MKT 421 Week 3 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference? --------------------------------------------------------------------------------------- MKT 421 Week 3 Individual Assignment Marketing Research Paper FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Kudler Fine Foods Virtual
  • 36. Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Format your paper consistent with APA guidelines. --------------------------------------------------------------------------------------- MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition. Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map. Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company. Create a 10- to 15-slide Microsoft® PowerPoint® presentation with
  • 37. your map and competitor explanations. Include a summary slide at the beginning of your presentation. --------------------------------------------------------------------------------------- MKT 421 Week 3 Practice BMW Video Case FOR MORE CLASSES VISIT www.mkt421guide.com Complete the “BMW” video case in Connect. Answer the questions that follow. Note: You have unlimited attempts available to complete this assignment --------------------------------------------------------------------------------------- MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: • Identify the segmentation criteria that will affect your target market selection. Identify your target market. • Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
  • 38. Analyze current competitors and define the competitive landscape for your product or service. Format your paper consistent with APA guidelines. -------------------------------------------------------------------------------------------