Markus has worked at CareerBuilder since 2008, starting as an inside sales rep and taking on greater responsibilities over time. He helped launch and expand the Career Days career fair brand in Sweden. With 5 years of sales experience, Markus is now interested in a marketing role where he can utilize his communication and client relationship skills, as well as further develop his expertise in areas like market analysis, marketing strategies and metrics. He has experience creating both digital and printed marketing materials, conducting market research, and planning email, event and partnership marketing campaigns.

1. APPLICATION FOR CORPORATE
MARKETING MANAGER
NOVEMBER 2013

2. Who is Markus?
I started at CareerBuilder in late 2008 as an inside sales rep.
In the summer of 2009 I became responsible for the Employer Branding product
“The Job Guide”, a book sent out to university students.
At this time I was also responsible for introducing Facebook marketing to the
largest clients in Sweden.
In 2010 I became responsible for continued expansion and development of the
Career Days™ brand and events, which since then grew from 1 to 3 cities.

3. What is this Career Days™ event?
Please click the image below for a short video from the 2012 event in Stockholm.
(it should be subtitled in English)

4. Why should Markus work in Marketing?
After 5 years in sales I find myself being very passionate and interested in digging
deeper and learning more whenever I get the opportunity to work with marketing.
I think that my sales experience will be a great asset for me both in communicating
with sales, and also in developing marketing material and strategies.
I think I can provide great value at the same time as I further develop skills such as:
Market analysis
Developing marketing concepts and strategies
Interpreting key metrics and using them to adjust marketing efforts for better results
Presenting to large groups
I also look forward to having more reasons to dig in to literature and research in
marketing, and getting opportunities to try out new ideas in practice.

5. What relevant experience does Markus have?
•
Developed digital and printed marketing sales material for several products
•
Market research – studied and followed the competition to see what they are doing, and how they were
marketing their products.
•
Created and launched several successful B2B email campaigns with A/B testing, delivering warm leads that
lead to several closed deals.
•
Co-created and co-developed successful B2C email campaigns
• Suggested and implemented several ideas for A/B testing
• Created original copy for several email campaigns
• Created taglines for outdoor marketing campaigns
•
Initiated, negotiated and developed some of the largest partnerships that CareerBuilder.se has with clients and
collaborating organizations
Planned, negotiated and cost optimized outdoor marketing campaigns
•
•
Analyzed results data from our events to gain intelligence on how to best focus future marketing efforts:
• Discontinued ineffective radio campaigns
• Established screening questions in booking system
• Focused marketing efforts on hard to find candidates
•
Plenty of experience in planning, preparation and execution of events
•
Attended and presented at European leadership meetings (presented for all European MD’s, sales managers
and Matt Ferguson)

6. CONTACT INFORMATION
ACT NOW!
CLICK HERE TO BOOK AN INTERVIEW
WITH MARKUS
For questions regarding this
application, please contact me by email
or phone at your earliest convenience.
Markus.Aberg@careerbuilder.se
+46 8 522 167 134
+46 7 35 26 42 43

7. CONTACT INFORMATION
ACT NOW!
CLICK HERE TO BOOK AN INTERVIEW
WITH MARKUS
For questions regarding this
application, please contact me by email
or phone at your earliest convenience.
Markus.Aberg@careerbuilder.se
+46 8 522 167 134
+46 7 35 26 42 43