For more classes visit www.snaptutorial.com Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a ?brand extension?:

1. GB 530 Unit 1 Assignment Brand Extension
Marketing Product Proposal
For more classes visit
www.snaptutorial.com
Brand Extension Marketing Plan Project; Introduction: The major
project in this course is to complete a Brand Extension Marketing
Plan for one new product on the behalf of an existing for-profit
organization.;Project Assignment: As we begin our project here in
Unit 1, you need to first assume you have the role of a marketing
manager for one, new, currently not available product on the behalf of
a real, for-profit organization. Consider this a ?brand extension?:
you are adding a product to an existing company?s product line. This
product may be introduced on a local, regional, national, or
international scale.;It is very important that you fully comprehend
what a brand extension is before you begin your major assignment.
Find ?brand extension? in your Kotler text and make certain you
understand the definition.
Brand extensions fall into two categories: line extension and category
extension. Be sure to understand the difference. Reading this section
in your text will be extremely helpful to you!;Give careful thought to
your selection. Remember that the proposal is for a new product for a
new market.
Extend the brand name into a new product offering. In other words,
offer a ?new to the company? product. Companies may do this by
buying an existing product or by importing a new product and putting
their own name on it or by developing their own new product to
compete in the market.;Be sure to follow the Brand Extension
Marketing Plan directions contained in the guide located in Doc
Sharing. It is important to address each and every question/segment in

2. the rubric in order to receive maximum points. Remember that a
fully-executed marketing plan contains a significant amount of detail!
You can also find a good Sample Marketing Plan (Pegasus Sports
International) in Chapter 2 of your Kotler text.;Be sure to thoroughly
address each of the following questions in your Unit 1 Marketing Plan
submission.;?
What is the brand name of your for-profit business/organization??
What is the new product, not currently in existence, that will generate
revenue for which you will prepare a marketing plan and strategy
during this class? Give the product a name and briefly describe it.?
Look up ?brand extension? in your Kotler text and describe whether
your product is considered a line or a category extension.?
How will you acquire information to prepare your marketing plan
during this class? What research will you undertake? Be specific.?
Describe the key customer market (who are you targeting?)? Will
your new product be marketed domestically or globally? Why?;
*******************************************************
GB 530 Unit 2 Assignment Brand Extension
Marketing Plan
For more classes visit
www.snaptutorial.com
Unit 2 Assignment Rubric
Brand Extension Marketing Plan
Introduction: The major project in this course is to complete a Brand
Extension Marketing Plan for

3. one new product on the behalf of an existing for-profit organization.
Using the Marketing Plan guide
found in Doc Sharing, complete and submit the following components
of your Marketing Plan.
Unit 2: Identifying and Assessing Marketing Opportunities
2.0 SITUATION ANALYSIS
Write a one-paragraph summary of the current situation – write this
section after completing the
following sections of the Situation Analysis, but put it in this order.
2.1 Market Summary
(write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4, and 2.2)
In a 1-2 paragraph summary, address:
? What are your target customer groups? Why?
? What are your projections for the growth of this market?
2.1.1 Market Demographics (refer to Chapter 8 of your Kotler text for
helpful
definitions/explanations)
? Carefully define the demographic profile of your target market.
? In a similar fashion, define the geographic target area you are
choosing.
? What are the behavior factors that will influence your decision-
making?
? Define the values and lifestyles (psychographics) of your target
market.
;
*******************************************************
GB 530 Unit 3 Assignment Brand Extension
Marketing Plan Connecting with the Customer
For more classes visit
www.snaptutorial.com

4. Unit 3 Assignment Rubric
Introduction: The major project in this course is to complete a Brand
Extension Marketing Plan for one new product on the behalf of an
existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete and
submit the following
components of your Marketing Plan.
Unit 3 Marketing Plan: Connecting with the Customer
3.0 MARKETING STRATEGY
? Establish the fundamental goals for the quality of your
business/product offering and
customer satisfaction.
? Define your business/product offering.
? What are your fundamental goals? (Fundamental goals are those
that you would like to
achieve with your new product, either as an individual product or as
part of the overall
company mission. These are directional goals that provide the overall
strategic direction for
management planning.)
? State the value proposition. Be sure to look up this term in your
Kotler text if you don’t
fully understand it.
3.2 Marketing Objectives
Include a sentence or two about each of the following:
? What are your specific marketing objectives?
? Market share: what is your growth objective by quarter?
? Market penetration: how do you plan to gain a share in this market?
? Awareness: how do you plan to gain awareness for your product?
? Customer acquisition: how do you plan to grow your customer
base?
*******************************************************

5. GB 530 Unit 4 Assignment Brand Extension
Marketing Plan (Developing Strong Brands)
For more classes visit
www.snaptutorial.com
Unit 4 Assignment Rubric
Introduction: The major project in this course is to complete a Brand
Extension Marketing Plan for one new product on the behalf of an
existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete and
submit the following
components of your Marketing Plan.
Unit 4: Marketing Plan – Developing Strong Brands
3.5 Positioning (refer to Chapters 9 and 10 of your Kotler text)
? Describe how your product/service meets the need(s) of your target
market segments.
? Describe how you are different from your key competition. What is
the most distinguishing
feature of your new product?
3.6 Strategies: Skip this Section.
3.7 Marketing Mix (refer to Chapters 12, 14
*******************************************************
GB 530 Unit 5 Assignment Developing a
Marketing Plan
For more classes visit

6. www.snaptutorial.com
DEVELOPING
A
MARKETING PLAN:
A Template for
Analysis and Strategy
This template is designed for the analysis and planning phases of
marketing strategy development. You mustresearch and understand
the product and/or organization before using this document. By
working through the first half of the template, you will develop a
comprehensive customer, competitor, organizational and
environmental analysis. This sets the stage for an effective strategy
planning discussion. Remember: Strategy is often inaccurate until the
analysis phase is satisfactorily completed. The rest of the document is
designed for the actual strategy development phase of marketing
planning and should be used only after the analysis is complete. By
working through these pages you will develop a comprehensive plan
for a successful business and marketing strategy.
OUTLINE:
I. Executive Summary
II. Action Plan
III. External Forces
IV. Internal Factors and SWOT Analysis
V. Marketing Goals and Objectives
VI. Marketing Strategy and Objectives
VII. Financial Projections
*******************************************************
GB 530 Unit 6 Assignment Final Marketing
Plan Presentation

7. For more classes visit
www.snaptutorial.com
GB530: Marketing Management unit 6
Unit 6 BEMP Assignment Rubric
Introduction: The major project in this course is to complete a Brand
Extension Marketing Plan for one new product on the behalf of an
existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete and
submit the following
components of your Marketing Plan.
1.0 Executive Summary
In four to six paragraphs, summarize your Brand Extension Marketing
Plan. Be sure to include:
? Product
? Benefits
? Target markets
? Customer needs
? Value proposition
? How you would market on a national and global level
? Show an understanding of other cultures, global relationships, and
global dynamics in the
marketplace
Go back through each section of your plan and make any appropriate
revisions, based on the
feedback of your professor during each unit’s grading , and/or
based upon new information you have
discovered throughout the process.
Submit all of the sections for your final completed Brand Extension
Marketing Plan into the Unit
6 Dropbox.
Remember to submit ALL of the sections!
The components of your Brand Extension Marketing Plan for Unit 6
are evaluated using this rubric.

8. Unit 6 Brand Extension Marketing Plan Assignment Rubric
Criteria Possible Points
In four to six paragraphs you adequately summarized your Brand
Extension
Marketing Plan, made revisions suggested by your Professor, and
included
BRIEF information on your product, benefits, target market, customer
needs,
value proposition, sales projections, and keys to success.
*******************************************************
GB 530 Unit 6 Assignment Self Direction
Learning Plan
For more classes visit
www.snaptutorial.com
GB 530 Unit 6 Assignment Self Direction Learning Plan
*******************************************************