Corporate stratergy
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corporate level strategies for a company to promote sales growth in a competitive market with strategic objective
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Introduction to Marketing
This document provides an overview of marketing objectives and strategies. It discusses that marketing involves identifying and satisfying customer needs. Strategic marketing objectives include increasing sales, market share, and product awareness. Tactical objectives are outlined through the marketing mix of product, price, place, and promotion. The marketing strategy should be devised to achieve the objectives and can be described through these elements of the marketing mix.
Marketing Planning&Strategy
The document discusses key aspects of developing a marketing strategy, including defining strategy, the need for strategizing due to finite resources and uncertainty, conducting a SWOT analysis, identifying growth opportunities, and formulating strategies around products, markets, and competition. It also covers drafting a marketing plan, making decisions about where and when to compete, and addressing common problems in implementation such as lack of focus on uniqueness and adaptability.
Lanning and strategy
The document discusses key aspects of developing a marketing strategy, including defining strategy, the need for strategizing due to finite resources and uncertainty, conducting a SWOT analysis, identifying growth opportunities, and formulating strategies around products, markets, and competition. It also covers drafting a marketing plan, making decisions about where and when to compete, and addressing common problems in implementation such as lack of focus on uniqueness and adaptability.
Marketing Stratergy
This business plan outlines strategies for sales and marketing efforts to retain existing customers, expand into new markets, and develop new products. It recommends determining the percentage of efforts, time, and budget to focus on: retaining current customers through existing products and services; developing new products to attract existing and new customers; finding and selling to new customers; and potentially diversifying to reduce reliance on one income stream or add value. The goal is to keep loyal customers, gain new customers, and drive business growth.
New microsoft office word document (3)
Ansoff's product/market matrix suggests four growth strategies for businesses:
1) Market penetration focuses on selling existing products to existing markets through competitive pricing, advertising, and loyalty programs.
2) Market development sells existing products in new markets like different countries, packaging, or distribution channels.
3) Product development introduces new products to existing markets and requires modifying products to appeal to current customers.
4) Diversification, the riskiest strategy, markets new products in new markets and requires experience in unfamiliar areas.
Marketing Strategy - ICL
The document outlines the marketing strategy of Ittehad Chemicals. It discusses goals of achieving sales targets, minimizing receivables, and increasing market share and profitability. The strategy focuses on customer confidentiality, ethics, quality, technology, and CSR. It also discusses identifying good and bad customers, product expansion, developing a motivated team, export marketing, and building strong customer and supplier relationships. The growth strategy involves increasing product usage, developing new products, market development, leveraging assets, and considering vertical integration or outsourcing. Key directions for growth are market penetration, market development, product development, and product diversification. The most valuable assets of businesses going forward will be knowledge workers and their productivity.
Business Development Coordinator/Sr. Business Development Coordinator
The position is for a Business Development Coordinator or Senior Business Development Coordinator at an architecture firm. The ideal candidate has 2-4 years of experience in marketing, communications, or business for the A/E/C industry. Duties include tracking leads, managing proposal responses, and representing the firm at events. The firm offers training, mentoring, opportunities for growth, and competitive pay and benefits.
Business Development Basics
This document provides an overview of business development basics and driving revenue generation. It discusses the differences between marketing and business development in the A/E/C industry. The client development process is outlined in 6 steps: research prospects, contact targets, qualify suspects, build relationships, identify needs, and develop client retention programs. Prioritizing business development tasks and skill building for transitioning into business development are also covered. The presentation concludes with emphasizing the importance of client retention programs.
Recommended
Introduction to Marketing
This document provides an overview of marketing objectives and strategies. It discusses that marketing involves identifying and satisfying customer needs. Strategic marketing objectives include increasing sales, market share, and product awareness. Tactical objectives are outlined through the marketing mix of product, price, place, and promotion. The marketing strategy should be devised to achieve the objectives and can be described through these elements of the marketing mix.
Marketing Planning&Strategy
The document discusses key aspects of developing a marketing strategy, including defining strategy, the need for strategizing due to finite resources and uncertainty, conducting a SWOT analysis, identifying growth opportunities, and formulating strategies around products, markets, and competition. It also covers drafting a marketing plan, making decisions about where and when to compete, and addressing common problems in implementation such as lack of focus on uniqueness and adaptability.
Lanning and strategy
The document discusses key aspects of developing a marketing strategy, including defining strategy, the need for strategizing due to finite resources and uncertainty, conducting a SWOT analysis, identifying growth opportunities, and formulating strategies around products, markets, and competition. It also covers drafting a marketing plan, making decisions about where and when to compete, and addressing common problems in implementation such as lack of focus on uniqueness and adaptability.
Marketing Stratergy
This business plan outlines strategies for sales and marketing efforts to retain existing customers, expand into new markets, and develop new products. It recommends determining the percentage of efforts, time, and budget to focus on: retaining current customers through existing products and services; developing new products to attract existing and new customers; finding and selling to new customers; and potentially diversifying to reduce reliance on one income stream or add value. The goal is to keep loyal customers, gain new customers, and drive business growth.
New microsoft office word document (3)
Ansoff's product/market matrix suggests four growth strategies for businesses:
1) Market penetration focuses on selling existing products to existing markets through competitive pricing, advertising, and loyalty programs.
2) Market development sells existing products in new markets like different countries, packaging, or distribution channels.
3) Product development introduces new products to existing markets and requires modifying products to appeal to current customers.
4) Diversification, the riskiest strategy, markets new products in new markets and requires experience in unfamiliar areas.
Marketing Strategy - ICL
The document outlines the marketing strategy of Ittehad Chemicals. It discusses goals of achieving sales targets, minimizing receivables, and increasing market share and profitability. The strategy focuses on customer confidentiality, ethics, quality, technology, and CSR. It also discusses identifying good and bad customers, product expansion, developing a motivated team, export marketing, and building strong customer and supplier relationships. The growth strategy involves increasing product usage, developing new products, market development, leveraging assets, and considering vertical integration or outsourcing. Key directions for growth are market penetration, market development, product development, and product diversification. The most valuable assets of businesses going forward will be knowledge workers and their productivity.
Business Development Coordinator/Sr. Business Development Coordinator
The position is for a Business Development Coordinator or Senior Business Development Coordinator at an architecture firm. The ideal candidate has 2-4 years of experience in marketing, communications, or business for the A/E/C industry. Duties include tracking leads, managing proposal responses, and representing the firm at events. The firm offers training, mentoring, opportunities for growth, and competitive pay and benefits.
Business Development Basics
This document provides an overview of business development basics and driving revenue generation. It discusses the differences between marketing and business development in the A/E/C industry. The client development process is outlined in 6 steps: research prospects, contact targets, qualify suspects, build relationships, identify needs, and develop client retention programs. Prioritizing business development tasks and skill building for transitioning into business development are also covered. The presentation concludes with emphasizing the importance of client retention programs.
business development course -Advance
The document discusses the differences between marketing and business development, outlines the skills needed for business development managers, and describes the sales process and cycle. It notes that marketing plans differ from business plans and lists communication, collaboration, project management, research, and business intelligence as key skills. The sales process involves engaging prospects through different steps to close a deal, while the sales cycle includes prospecting, qualifying, meetings, analysis, demonstrations, approvals, and delivery. It also introduces the BPOUT framework for determining a deal's budget, potential, ownership, urgency, and timing.
strategic planning and the marketing process
Formal strategic planning can provide several benefits to companies such as encouraging systematic thinking about the future, clarifying objectives and policies, better coordinating efforts, and helping anticipate changes. Strategic planning is the process of developing and maintaining a fit between a company's goals, capabilities, and changing market opportunities. The steps in strategic planning include defining the company mission, setting objectives and goals, designing the business portfolio, and developing marketing and other functional strategies. When analyzing a company's current business portfolio, managers evaluate business units using the Boston Consulting Group approach to determine which require more or less investment and develop strategies like market penetration, development, product development, and diversification for growth.
MKTG601: Marketing Strategy for Minnesota Micromotors
This document contains a marketing strategy report from an MBA group for fiscal years 2013 to 2015. It outlines the fundamentals of their strategy, which focuses on product quality and pricing, customer relationship management, and developing differentiated pricing. It details their strategic growth pillars of demonstrating product leadership through superior quality, driving product advocacy, and devising differentiated pricing to maximize profits. The results section shows they achieved a 10.4% market share, $83 million in cumulative revenue, and $10 million in cumulative profits as of the fourth quarter of fiscal year 2015.
New product and development
The document discusses new product development and provides details on the various stages of the new product development process. It describes the stages as idea generation, idea screening, concept development and testing, market strategy development, business analysis, test marketing, and commercialization. For each stage, it provides brief explanations of the objectives and activities involved. For example, it states that idea screening aims to eliminate unsound concepts prior to dedicating resources, and involves asking questions about customer benefits, market size and trends, competition, technical feasibility, and profitability.
Marketing Strategy Marketing Mix[1]
The marketing mix deals with how a business uses price, product, distribution, and promotion to market and sell products. It is often referred to as the "Four P's" - product, price, place (distribution), and promotion. Each element of the marketing mix affects the others and must be suitable for the target customer. For example, high quality materials can allow for a higher price, promotion in an area requires distribution there in advance, and promotion emphasizes new product features. The marketing mix puts the marketing strategy into action through specific actions from the marketing plan.
Marketing strategy & marketing budget
- A marketing strategy determines the target market and marketing mix to achieve objectives like growing sales, market share, or market position.
- A marketing budget balances the costs needed to implement the strategy against the business's financial capabilities and aims to achieve objectives cost-effectively.
- Objectives, research, and analysis inform both the strategy and budget.
Product development
The document summarizes the new product development process and product lifecycle. It outlines 7 steps in the new product development process: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) marketing strategy development, 5) business analysis, 6) product development, and 7) test marketing. It then describes the typical stages in a product's lifecycle: introduction, growth, maturity, and decline. Each stage is characterized by different sales, costs, profits, and marketing objectives.
Ch11 formulating marketing_strategy
The document discusses marketing strategy and its importance. It explains that marketing strategy helps achieve marketing objectives and specifies how a company will compete in its industry. It also determines which market segments and products a company will target, who its competitors are, and how it will differentiate itself. The document then outlines the 'STP Plus Marketing Mix' approach to formulating a marketing strategy, which involves segmentation, targeting, positioning, and assembling the optimal marketing mix. It stresses that the marketing mix must be tailored to customers and adjusted based on changes in the environment, customers, and product lifecycle.
BBA-SEM-4-New product offering
This document outlines the new product development process, which includes idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, testing marketing, and commercialization. It discusses generating new product ideas from internal and external sources, screening ideas to select the best ones, developing product concepts, testing concepts with consumers, designing an initial marketing strategy, analyzing sales projections, developing the product, testing the product and marketing program, and commercializing the new product by introducing it to the market.
Ch9
Strategic planning at the corporate level concerns four main issues: providing an objective-strategy design, specifying growth objectives and competitive advantages, facilitating value delivery through upstream marketing and innovation, and tackling issues related to the future, environment, business portfolio, and integration. Strategic planning helps craft innovation into every firm activity and facilitates value delivery by addressing important upstream marketing activities.
B.Rich Consulting
This document discusses providing assistance to emerging brands in expanding into new global markets. Services include developing long-term distribution strategies, budget planning, analyzing product lines, evaluating sales structures, developing go-to-market plans, identifying strategic accounts, and coaching sales teams. Domestically, services focus on the sales process, while internationally, services establish new distribution through partners and facilitate converting to direct/subsidiary models in key markets. The consultant has experience leading global sales and received an MIB and BS in related fields.
Marketing Process
The marketing process consists of 5 steps: 1) analyzing marketing opportunities, 2) selecting target markets, 3) developing marketing strategies, 4) planning marketing programs, and 5) organizing, implementing, and controlling the marketing effort. The process involves analyzing the company's performance and situation, setting objectives and strategies, planning action programs, implementing the plans through various organizational structures, and controlling performance by measuring and evaluating against goals.
Marketing strategy and planning
This document provides an overview of marketing strategy and planning. It defines strategy and strategic planning, and discusses the differences between strategic and tactical marketing planning. It also outlines the key components of the strategic planning process, including developing a mission statement, conducting environmental analyses, creating objectives and strategies, and developing budgets and short-term plans. Analytical frameworks for strategic analysis like Porter's Five Forces and Ansoff's Product-Market Grid are also summarized.
LINKED RESUME STRATEGY&
Roupen Karageuzian has over 7 years of experience in strategy and commercial management in the consumer and retail industry. He has an MS in Strategic Design Management from Parsons The New School and a BA in Business Administration from the American University of Beirut. His experience includes developing commercial strategies for retailers in the UAE, supply chain strategies to improve efficiency, and private label concept reviews.
Proctor & Gamble Marketing Capabilities
This presentation was created by Akhil Vempali ,NSIT Delhi, during a marketing internship by Prof. Sameer Mathur , IIM Lucknow.
Objective setting & determining the target audience |advertising goals| Adver...
Objective setting and determining target audiences are important parts of developing an advertising plan. Objectives define what the plan aims to achieve, such as increasing brand awareness or sales. The target audience is the specific group the content and messaging aims to reach. Objectives should be specific, measurable, and time-bound. Defining the target audience involves considering demographics, behaviors, and characteristics. The document then discusses various types of advertising objectives like launching new products or announcing special offers. It also outlines steps for defining objectives and audiences, such as identifying consumer preferences and the product promise. Strategic planning involves determining objectives, strategies for achieving them, and tactics for implementing strategies.
How to effectively launch a new product ppt @ bec doms mba bagalkot 2009
The document outlines the steps for effectively launching a new product, including conducting market research to understand target markets and competition, developing a marketing plan and training materials, selecting key accounts, implementing a pre-launch campaign of press conferences and teasers, training the sales force, launching promotional activities, analyzing effectiveness, and revising plans based on post-launch feedback. The key is to thoroughly plan and prepare all elements of the launch to ensure a successful new product introduction.
Product Development
This document outlines the key stages and considerations for product development. It begins by emphasizing the importance of product development for organizations to remain relevant to changing customer needs and markets. The document then defines product development and discusses the key questions of why, what, and how for product development. It proceeds to describe the stages of product development including idea generation, screening/evaluation, business analysis, marketability testing, and commercialization. The document stresses that organizations must constantly develop and differentiate their products to answer changing market needs. It also provides a SWOT analysis framework and overview of product lifecycles.
New Product Development
This document outlines the new product development process. It defines new product development and identifies six categories of new products based on newness. The new product development process involves idea generation, screening, concept development and testing, marketing strategy, business analysis, product development, test marketing, and commercialization. Each stage is described in one to two sentences. The goal is to develop successful new products by systematically evaluating ideas and obtaining customer feedback before full commercialization.
How to launch a product
There are three main parts to successfully launching a new product: planning for success, marketing before the launch, and launching the product. Planning involves conducting research on competitors, performing a SWOT analysis to identify strengths and weaknesses, determining the target customer, and designing attractive packaging and a catchy slogan. Marketing before the launch consists of getting customer feedback through product testing, creating promotional materials like a product sheet and website, and purchasing various forms of advertising. The final launch should involve a rolling launch to build anticipation, an official launch event to introduce the product, and considering an unconventional venue to generate buzz.
Corporate level Stratergies
This document discusses corporate level strategies, specifically product diversification strategies. It begins with an introduction that defines corporate strategy and strategic planning. It describes the objectives, approaches, and types of product diversification strategies a company can take, such as modifying existing products, adding new products, or targeting new customer groups. The document then discusses different levels of diversification from low to very high. It outlines reasons for diversification including creating value, neutral strategies, and value-reducing strategies. Finally, it covers the importance of diversification in reducing risks and increasing stability, and introduces the concept of portfolio analysis.
GROWTH STRATEGIES
The document discusses various growth strategies for organizations, including mergers and acquisitions, joint ventures, and strategic alliances. It defines these strategies and provides examples. Mergers involve two companies combining to form a single new entity, while acquisitions occur when one company takes over another. Joint ventures allow companies to form a new entity to undertake specific projects together. Strategic alliances enable sharing of resources without changes in control.
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business development course -Advance
The document discusses the differences between marketing and business development, outlines the skills needed for business development managers, and describes the sales process and cycle. It notes that marketing plans differ from business plans and lists communication, collaboration, project management, research, and business intelligence as key skills. The sales process involves engaging prospects through different steps to close a deal, while the sales cycle includes prospecting, qualifying, meetings, analysis, demonstrations, approvals, and delivery. It also introduces the BPOUT framework for determining a deal's budget, potential, ownership, urgency, and timing.
strategic planning and the marketing process
Formal strategic planning can provide several benefits to companies such as encouraging systematic thinking about the future, clarifying objectives and policies, better coordinating efforts, and helping anticipate changes. Strategic planning is the process of developing and maintaining a fit between a company's goals, capabilities, and changing market opportunities. The steps in strategic planning include defining the company mission, setting objectives and goals, designing the business portfolio, and developing marketing and other functional strategies. When analyzing a company's current business portfolio, managers evaluate business units using the Boston Consulting Group approach to determine which require more or less investment and develop strategies like market penetration, development, product development, and diversification for growth.
MKTG601: Marketing Strategy for Minnesota Micromotors
This document contains a marketing strategy report from an MBA group for fiscal years 2013 to 2015. It outlines the fundamentals of their strategy, which focuses on product quality and pricing, customer relationship management, and developing differentiated pricing. It details their strategic growth pillars of demonstrating product leadership through superior quality, driving product advocacy, and devising differentiated pricing to maximize profits. The results section shows they achieved a 10.4% market share, $83 million in cumulative revenue, and $10 million in cumulative profits as of the fourth quarter of fiscal year 2015.
New product and development
The document discusses new product development and provides details on the various stages of the new product development process. It describes the stages as idea generation, idea screening, concept development and testing, market strategy development, business analysis, test marketing, and commercialization. For each stage, it provides brief explanations of the objectives and activities involved. For example, it states that idea screening aims to eliminate unsound concepts prior to dedicating resources, and involves asking questions about customer benefits, market size and trends, competition, technical feasibility, and profitability.
Marketing Strategy Marketing Mix[1]
The marketing mix deals with how a business uses price, product, distribution, and promotion to market and sell products. It is often referred to as the "Four P's" - product, price, place (distribution), and promotion. Each element of the marketing mix affects the others and must be suitable for the target customer. For example, high quality materials can allow for a higher price, promotion in an area requires distribution there in advance, and promotion emphasizes new product features. The marketing mix puts the marketing strategy into action through specific actions from the marketing plan.
Marketing strategy & marketing budget
- A marketing strategy determines the target market and marketing mix to achieve objectives like growing sales, market share, or market position.
- A marketing budget balances the costs needed to implement the strategy against the business's financial capabilities and aims to achieve objectives cost-effectively.
- Objectives, research, and analysis inform both the strategy and budget.
Product development
The document summarizes the new product development process and product lifecycle. It outlines 7 steps in the new product development process: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) marketing strategy development, 5) business analysis, 6) product development, and 7) test marketing. It then describes the typical stages in a product's lifecycle: introduction, growth, maturity, and decline. Each stage is characterized by different sales, costs, profits, and marketing objectives.
Ch11 formulating marketing_strategy
The document discusses marketing strategy and its importance. It explains that marketing strategy helps achieve marketing objectives and specifies how a company will compete in its industry. It also determines which market segments and products a company will target, who its competitors are, and how it will differentiate itself. The document then outlines the 'STP Plus Marketing Mix' approach to formulating a marketing strategy, which involves segmentation, targeting, positioning, and assembling the optimal marketing mix. It stresses that the marketing mix must be tailored to customers and adjusted based on changes in the environment, customers, and product lifecycle.
BBA-SEM-4-New product offering
This document outlines the new product development process, which includes idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, testing marketing, and commercialization. It discusses generating new product ideas from internal and external sources, screening ideas to select the best ones, developing product concepts, testing concepts with consumers, designing an initial marketing strategy, analyzing sales projections, developing the product, testing the product and marketing program, and commercializing the new product by introducing it to the market.
Ch9
Strategic planning at the corporate level concerns four main issues: providing an objective-strategy design, specifying growth objectives and competitive advantages, facilitating value delivery through upstream marketing and innovation, and tackling issues related to the future, environment, business portfolio, and integration. Strategic planning helps craft innovation into every firm activity and facilitates value delivery by addressing important upstream marketing activities.
B.Rich Consulting
This document discusses providing assistance to emerging brands in expanding into new global markets. Services include developing long-term distribution strategies, budget planning, analyzing product lines, evaluating sales structures, developing go-to-market plans, identifying strategic accounts, and coaching sales teams. Domestically, services focus on the sales process, while internationally, services establish new distribution through partners and facilitate converting to direct/subsidiary models in key markets. The consultant has experience leading global sales and received an MIB and BS in related fields.
Marketing Process
The marketing process consists of 5 steps: 1) analyzing marketing opportunities, 2) selecting target markets, 3) developing marketing strategies, 4) planning marketing programs, and 5) organizing, implementing, and controlling the marketing effort. The process involves analyzing the company's performance and situation, setting objectives and strategies, planning action programs, implementing the plans through various organizational structures, and controlling performance by measuring and evaluating against goals.
Marketing strategy and planning
This document provides an overview of marketing strategy and planning. It defines strategy and strategic planning, and discusses the differences between strategic and tactical marketing planning. It also outlines the key components of the strategic planning process, including developing a mission statement, conducting environmental analyses, creating objectives and strategies, and developing budgets and short-term plans. Analytical frameworks for strategic analysis like Porter's Five Forces and Ansoff's Product-Market Grid are also summarized.
LINKED RESUME STRATEGY&
Roupen Karageuzian has over 7 years of experience in strategy and commercial management in the consumer and retail industry. He has an MS in Strategic Design Management from Parsons The New School and a BA in Business Administration from the American University of Beirut. His experience includes developing commercial strategies for retailers in the UAE, supply chain strategies to improve efficiency, and private label concept reviews.
Proctor & Gamble Marketing Capabilities
This presentation was created by Akhil Vempali ,NSIT Delhi, during a marketing internship by Prof. Sameer Mathur , IIM Lucknow.
Objective setting & determining the target audience |advertising goals| Adver...
Objective setting and determining target audiences are important parts of developing an advertising plan. Objectives define what the plan aims to achieve, such as increasing brand awareness or sales. The target audience is the specific group the content and messaging aims to reach. Objectives should be specific, measurable, and time-bound. Defining the target audience involves considering demographics, behaviors, and characteristics. The document then discusses various types of advertising objectives like launching new products or announcing special offers. It also outlines steps for defining objectives and audiences, such as identifying consumer preferences and the product promise. Strategic planning involves determining objectives, strategies for achieving them, and tactics for implementing strategies.
How to effectively launch a new product ppt @ bec doms mba bagalkot 2009
The document outlines the steps for effectively launching a new product, including conducting market research to understand target markets and competition, developing a marketing plan and training materials, selecting key accounts, implementing a pre-launch campaign of press conferences and teasers, training the sales force, launching promotional activities, analyzing effectiveness, and revising plans based on post-launch feedback. The key is to thoroughly plan and prepare all elements of the launch to ensure a successful new product introduction.
Product Development
This document outlines the key stages and considerations for product development. It begins by emphasizing the importance of product development for organizations to remain relevant to changing customer needs and markets. The document then defines product development and discusses the key questions of why, what, and how for product development. It proceeds to describe the stages of product development including idea generation, screening/evaluation, business analysis, marketability testing, and commercialization. The document stresses that organizations must constantly develop and differentiate their products to answer changing market needs. It also provides a SWOT analysis framework and overview of product lifecycles.
New Product Development
This document outlines the new product development process. It defines new product development and identifies six categories of new products based on newness. The new product development process involves idea generation, screening, concept development and testing, marketing strategy, business analysis, product development, test marketing, and commercialization. Each stage is described in one to two sentences. The goal is to develop successful new products by systematically evaluating ideas and obtaining customer feedback before full commercialization.
How to launch a product
There are three main parts to successfully launching a new product: planning for success, marketing before the launch, and launching the product. Planning involves conducting research on competitors, performing a SWOT analysis to identify strengths and weaknesses, determining the target customer, and designing attractive packaging and a catchy slogan. Marketing before the launch consists of getting customer feedback through product testing, creating promotional materials like a product sheet and website, and purchasing various forms of advertising. The final launch should involve a rolling launch to build anticipation, an official launch event to introduce the product, and considering an unconventional venue to generate buzz.
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MKTG601: Marketing Strategy for Minnesota Micromotors
MKTG601: Marketing Strategy for Minnesota Micromotors
Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...
How to effectively launch a new product ppt @ bec doms mba bagalkot 2009
How to effectively launch a new product ppt @ bec doms mba bagalkot 2009
Viewers also liked
Corporate level Stratergies
This document discusses corporate level strategies, specifically product diversification strategies. It begins with an introduction that defines corporate strategy and strategic planning. It describes the objectives, approaches, and types of product diversification strategies a company can take, such as modifying existing products, adding new products, or targeting new customer groups. The document then discusses different levels of diversification from low to very high. It outlines reasons for diversification including creating value, neutral strategies, and value-reducing strategies. Finally, it covers the importance of diversification in reducing risks and increasing stability, and introduces the concept of portfolio analysis.
GROWTH STRATEGIES
The document discusses various growth strategies for organizations, including mergers and acquisitions, joint ventures, and strategic alliances. It defines these strategies and provides examples. Mergers involve two companies combining to form a single new entity, while acquisitions occur when one company takes over another. Joint ventures allow companies to form a new entity to undertake specific projects together. Strategic alliances enable sharing of resources without changes in control.
Porter's Five Forces
Porter's Five Forces is a model for industry analysis that examines five competitive forces that shape every industry. The five forces are: the threat of new entrants, the threat of substitutes, the bargaining power of suppliers, the bargaining power of customers, and the intensity of rivalry among existing competitors. The model helps understand the attractiveness of an industry and the sources of competitive advantage within it.
Growth strategies
This presentation analyses strategic options of growing a business. It begins with an understanding of the term—growth. This understanding helps in appreciating various growth strategies available to companies.
Merger,Acquisition&Takeovers
The document discusses various types of mergers and acquisitions including horizontal, vertical, conglomerate, and concentric mergers. It provides examples for each type and explains their key characteristics. Some benefits of mergers include diversification, increased capacity and market share. However, mergers can fail due to issues with cultural integration, communication, and management. Acquisitions differ from mergers in that one company clearly takes ownership of another. Acquisitions aim to achieve economies of scale, staff reductions, new technology, and market reach. Hostile takeovers are strongly resisted while friendly takeovers have management agreement. Firms undertake takeovers to gain market growth, economies of scale, and complementing skills.
Strategic mgt process
The document outlines the strategic management process which involves 3 phases - strategy formulation, implementation, and evaluation and control. Strategy formulation includes determining the organization's mission and objectives, conducting a SWOT analysis, generating strategic alternatives, and selecting strategies. Implementation involves operationalizing the strategies. Evaluation and control examines whether objectives are being met and allows for corrective actions. Benefits of strategic management include envisioning the future, clarifying objectives, improving dynamics and responsiveness to the environment.
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Similar to Corporate stratergy
Ansoff matrix
The Ansoff Matrix portrays four alternative corporate growth strategies based on whether a firm markets new or existing products in new or existing markets. These strategies are market penetration, market development, product development, and diversification. Market penetration focuses on selling existing products to existing markets. Market development involves selling existing products to new markets. Product development means introducing new products to existing markets. Diversification is the riskiest strategy as it involves marketing new products in new markets.
MARKETING-CH2
The document discusses strategic planning and marketing strategy. It outlines the key steps in strategic planning, including analyzing the company's current business portfolio, markets, and products. Different strategic planning models and matrices are presented, such as the BCG Growth-Share Matrix, Product/Market Expansion Grid, and competitive strategies analysis. The roles and components of an effective marketing strategy and mix are also described, including market segmentation, targeting, positioning, and the four Ps (Product, Price, Place, Promotion).
Business Development and Market Strategies
This document outlines a company's strategy to drive productivity through existing products and developing new businesses. The company plans to increase market share and sales through market development, product development, and diversification. Specific tactics include promoting new uses of existing products, expanding distribution, creating new products, targeting new customers, market penetration strategies, product differentiation, and advertising. The goal is to boost profits and project a high return on investment of 900% through concentrating sales efforts on high-volume, profitable customers and channels.
Business development and market strategies
A paperwork on how to drive productivity growth on existing products and business strategies for new products.
Business development and market strategies
A paperwork on how to drive Productivity through existing products and Developing New Businesses for maximum business growth.
Ansoff
The Ansoff matrix suggests that a business' growth strategies depend on whether they market new or existing products in new or existing markets. The four strategies are:
1) Market penetration, which focuses on selling existing products to existing markets through competitive pricing, advertising, and sales promotion.
2) Market development, which involves selling existing products into new markets through geographical or distribution channel expansion.
3) Product development, which introduces new products into existing markets and requires developing new competencies.
4) Diversification, which markets new products in new markets and carries the most risk since the business has little experience in those areas.
Growth strategies
This document discusses various corporate growth strategies. It outlines strategies for internal growth such as market penetration, market development, and product development which involve expanding a company's existing operations. It also discusses external growth strategies like mergers, acquisitions, and strategic alliances. Specific external growth strategies covered are vertical integration, horizontal integration, concentric diversification, and conglomerate diversification. The overall goal of growth strategies is to increase a company's sales, assets, and profits.
Expanding market
This document discusses different strategies for expanding markets, including penetration strategies, market development strategies, and product development strategies. It defines vertical expansion as merging companies within the same production chain, from raw materials to retail. Horizontal expansion occurs at the same value chain level but involves different complementary chains. The document also discusses diversification strategies of adding new unrelated business lines. It provides an overview of primary, secondary, and tertiary industries, with primary involving raw material extraction and tertiary facilitating the transfer and exchange of goods and services.
Strategic planning The process of developing and maintaining a s.docx
Strategic planning
The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities
Mission statement
A statement of the organization's purpose -- what it wants to accomplish in the larger environment
Business portfolio
The collection of businesses and products that make up the company
Portfolio analysis
The process by which management evaluates the products and businesses that make up the company
Growth-share matrix
A portfolio-planning method that evaluates a company's SBUs in terms of market growth rate and relative market share
Strategic business unit (SBU)
The key business that makes up the company
Product/market expansion grid
A portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification
Market penetration
Company growth by increasing sales of current products to current market segments without changing the product
Market development
Company growth by identifying and developing new market segments for current company products
Product development
Company growth by offering modified or new products to current market segments
Diversification
Company growth through starting up a acquiring businesses outside the company's current products and markets
Value chain
The series of internal departments that carry out value-creating activities to design, produce, market, deliver, and support a firm's products
Value delivery network
The network made up of the company, its suppliers, its distributors, and its customers who partner with each other to improve the performance of the entire system
Marketing strategy
The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships
Market segmentation
Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products of marketing programs
Market segment
A group of consumers who respond in a similar way to a given set of marketing efforts
Market targeting
The process of evaluating each market segment's attractiveness and selecting one or more segments to enter
Positioning
Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
Differentiation
Actually differentiating the market offering to create superior customer value
Marketing mix
The set of tactical marketing tools -- product, price, place, and promotion -- that the firm blends to produce the respons it wants in the target market
SWOT analysis
An overall evaluation of the company's strengths (S), weaknesses (W), opportunities (O), and threats (O)
Marketing implementation
Turning marketing strategies and plans into marketing actions to accomplish strategic marketing objectives
Marketing control
Meas.
Marketing Presentation (1) done.pptx
Naturecare Products is an Australian company that distributes environmentally friendly skin care products. It aims to increase its market share and profits by marketing its products through more retail outlets and its website. The company wants to focus on search engine optimization and social media presence to generate more sales. It also plans to expand its business internationally and compete with its main competitor, Botani.
How To Grow Your Business.docx
Growing a business requires developing a clear vision and strategy, prioritizing customer experience, and investing in marketing and branding. It also involves embracing digital transformation, cultivating strategic partnerships, expanding market reach, and fostering innovation. Implementing multifaceted growth strategies and continuously refining the approach can help businesses unlock potential and achieve long-term success.
PPT Concentration Strategies, Strategic management
Concentration strategy involves focusing a business's efforts on a specific target such as a customer group, product, or geographic market. There are three main types of concentration strategies: market penetration, market development, and product development. Market penetration aims to gain market share in an existing market. Market development expands an existing product to new markets. Product development introduces new products for the existing market. Companies that employ concentration strategies specialize in their area of focus to develop expertise and efficiencies. Examples include McDonald's focusing on the Latin American market through advertising and Starbucks selling coffee beans through other retailers.
Corporate marketing service
Our corporate marketing services help you on a per project basis so that you can keep your overhead low while maintaining your presence in the market place. For More Visit - http://marketing.clicksbazaar.com/corporate-marketing/
Ansoff model
The Ansoff Matrix provides a framework for evaluating growth strategies by examining four potential growth vectors: 1) market penetration of existing products in existing markets, 2) market development by introducing existing products into new markets, 3) product development by introducing new products into existing markets, and 4) diversification by introducing new products into new markets. It helps businesses choose growth strategies that suit their situation and provide the best return on investment. While useful, the Ansoff Matrix has limitations and should be used alongside other strategic models like SWOT and PESTLE for a comprehensive strategic analysis.
Lecture 2
The document outlines the strategic planning process which involves defining a mission, setting objectives, and designing a business portfolio. It discusses analyzing current business units using the Boston Consulting Group approach and developing growth strategies such as market penetration, market development, product development, and diversification. Marketing's role in strategic planning includes selecting target consumers through market segmentation, targeting, and positioning. The four P's of the marketing mix are product, price, place, and promotion.
Trade Marketing By Aurangzaib Qazi V1.1
This document outlines the role and strategies of trade marketing. It discusses planning strategies to increase brand visibility and loyal customer base. It emphasizes innovating promotions to engage shoppers and build the brand. Managing the trade marketing budget and reporting on key metrics are also important. The strategies suggested include improving in-store visibility and activities, participating in promotions, utilizing different advertising channels, and bundling products for targeted outlets. The overall goal is profitable growth through better merchandising and activation across retail channels.
Chapter 2.pdf
This document discusses marketing strategy and planning. It explains that strategic planning guides marketing strategy and involves defining the company's mission, objectives, and goals in a customer-focused way. Marketing helps analyze opportunities and design business unit strategies. The marketing mix and targeting specific customer segments are key to a customer-driven strategy. Managing marketing requires analyzing markets, planning strategies, implementing plans, and controlling performance. Measuring return on marketing investment is important for accountability.
Chapter 2
This document discusses marketing strategy and planning. It explains that marketing plays a key role in strategic planning by providing customer insights and helping design business unit strategies. Marketing also partners with other departments to create customer value through the value chain and value network. Effective marketing strategy involves market segmentation, targeting, positioning and an integrated marketing mix. Managing marketing requires analyzing markets, planning strategies, implementing plans, and controlling performance through metrics like return on marketing investment.
Corporate level strategy
Mr. Anand discusses various corporate level strategies including stability, expansion, and retrenchment strategies. He defines each strategy and provides examples. Stability strategy involves maintaining the current level of operations while incremental growth. Expansion strategy seeks significant growth through entering new related or unrelated businesses or markets. Retrenchment reduces or exits some businesses. Mr. Anand also covers types of expansion strategies such as market penetration, product development, and diversification. Diversification can be vertical into related industries, horizontal into unrelated industries, or conglomerate entering totally new industries. The document provides an overview of corporate level strategies and their characteristics.
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Strategic planning The process of developing and maintaining a s.docx
Strategic planning The process of developing and maintaining a s.docx
https://www.slideshare.net/upload?download_id=252440974&original_file=true
https://www.slideshare.net/upload?download_id=252440974&original_file=true
PPT Concentration Strategies, Strategic management
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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Industry expert Scott Sehlhorst will:
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【业务选择办理准则】
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留信网认证的作用:
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Corporate stratergy
- 1. Suggestcorporate level strategies fora company to promote salesgrowth in a competitive market with strategic objective suchas Organization shouldworktoenhance the customerexperience andencourage customerretentionand loyaltyall the yearround. It ispossible touse the Ansoff productmarketdirectional growthmodel toassessthe sales development strategiesproposedbyY. By Market PenetrationI increase theirmarketshare inthe existing marketusingthe existingproducts. Improvingthe customerexperience ,throughengagingbetterwithcustomersand providingthemwitha wide range of highqualityproducts. Example:PiizzahutandMcDOnaldsintroduce new productsevery monthor so. Investmore incustomerRelationship developmentthroughstaff trainingand improvingappearance and layoutlarge displayadvertisements. Buy one getone promotions,deepdiscounts,familymeal discounts. Product Development(NewproductstoExistingcustomers) Developmentof awiderrange of productsin existingmarkets. Conductmore marketresearchto identify new productsbenchmarkproductsfromcompetitorsandgo beyondthose notsimply copyingtoleadthe market,ratherthanfollow the market. Create a website istoachieve productdevelopment throughthe sale of new products. Newproductsshouldnotreduce the qualityimage of base core productsof the company.Atbusiness unitlevel shouldthinkaboutfocusdifferentiation toidentifynew productsandcustomersegmentsfor them.Suchas festival meal packages forRamazan,new year.
- 2. Market Development(Existingproductsin NewMarkets) Developandenhance the company’scurrentmarkets,byselling existingproductsthroughnew or enhancedsaleschannelsandtonewcustomer segments. Increase sales channels suchassupermarketchains,promote new franchise opportunitiesandother retail storestocarry theirproducts.Starbucks,MacDonald’sitem sell theirproducts insupermarkets. Introduce productsonline toreachwidermarket. Findfranchise storesinfaraway markets. Diversification(Newproductsto Newmarkets) Introduce newproductsinnewmarketsthroughrelatedandunrelateddiversification. SimilartoMcDonaldsstartingMcCafe and offering coffe productsinnew markets