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MKT 421 Assignment Distribution channel Article Review
(sports apparel company)
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Purpose of Assignment A well planned distribution channel system is a
key component of the marketing mix that helps meet customer demands
and achieve company goals. This assignment will analyze the role
channels of distribution have in meeting the needs of consumers in both
a brick and mortar and online retail setting. Scenario: You work for a
newly formed sports apparel company and your manager has requested
you help the company decide on the best distribution strategy to use for
its products. You have begun research on the strategies and methods
available by reviewing relevant articles on the topic. Based on your
article review, you will decide what strategy(ies) is/are best and explain
the reasoning behind your conclusion. Select an article from that is less
than five years old on the role of distribution channels in marketing.
Compose a 1,050- 1,200 word article review covering the following: •
Define what a distribution channel is and discuss why it is
important to the marketing process. • Discuss the differences between
direct and indirect distribution channels. • Introduce the article and its
author(s) and give a brief summary of its core message(s). • Analyze
the relationship distribution channels have to maintaining a satisfied
target market. • Compare and contrast similarities and differences in
distribution strategies for online versus brick and mortar businesses. Use
examples from a company you admire or your own work life examples
to illustrate your points. • Recommend distribution strategy(ies) for the
company and what reasoning led you to conclude this was the best
solution.
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MKT 421 Assignment Understanding Marketing and Customer
Relationships (2 Papers)
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This Tutorial contains 2 Papers Purpose of Assignment Understanding
marketing as a multi-step process relying on building successful
customer relationships is essential to helping organizations grow and
achieve their goals. This assignment defines marketing, the customer
value proposition, and creating mutually beneficial relationships
between the organization and target, as well as applies these concepts to
the student to create a personal brand. Assignment Steps Scenario: You
have just graduated from the University with your Bachelor's Degree.
You have decided either to seek a promotion at your current work,
explore new career opportunities, or open your own business and are
using your marketing knowledge to position yourself for career growth.
Develop a 1,050-word response to the following using the scenario
above: · Provide a definition of marketing from the American Marketing
Association. Define the customer value proposition. Discuss the
differences between the marketing process and advertising, the goals of
creating a strong customer value proposition, and the unique relationship
that exists between company and customer. · Use your workplace, a
company you would like to work for, or an entrepreneurial vision and
apply the concepts of the customer value proposition and relationship
marketing to their operations. Introduce who the company or business
idea is and what they do. Provide examples demonstrating how the
company uses these concepts successfully. Are there any ways they can
improve in these areas? How? · Determine how your own personal brand
links to the organization's customer value proposition. Discuss ways you
can integrate a customer value proposition and use relationship

marketing to position yourself the best. Please share examples to
illustrate your thoughts and reasoning. Cite a minimum of two peer-
reviewed sources
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MKT 421 Entire Course
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MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) MKT 421
Week 4 Apply Marketing Lemonade (Part 1) MKT 421 Week 5 Apply
Marketing Lemonade (Part 2) MKT 421 Week 1 Practice 4P’s of
Marketing MKT 421 Week 2 Practice Market Research Process MKT
421 Week 3 Practice BMW Video Case MKT 421 Week 4 Practice
Final Price and Profit Equations MKT 421 Week 4 Practice Supply
Chain Video Case MKT 421 Week 5 Practice Product Advertising at
Kellogg’s MKT 421 Week 5 Practice Google An Integrated Marketing
Communications Perspective MKT 421 Assignment Understanding
Marketing and Customer Relationships (2 Papers) MKT 421 Solving the
Problem Five-Step Marketing Research Approach Presentation (2 PPT)
MKT 421 Mapping the Product Life Cycle (PLC) Presentation MKT
421 Assignment Distribution channel Article Review (sports apparel
company) MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager MKT 421 Components of a Marketing Plan Part 1
Product, Target, Strategy Planning, Positioning, and Brand MKT 421
Components of a Marketing Plan Part 2 Price, Promotion, Environment,
and the Concept to Commercialization Process MKT 421 Final Exam

Guide (New, 2018) MKT 421 Week 1 Marketing and Buying Behaviors
MKT 421 Week 4 Logistics and Distribution
===================================================
MKT 421 Final Exam Guide (New)
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1. A __________ is a road map for the marketing activities of an
organization for a specified future time period, such as one year or five
years. marketing dashboard marketing plan operation plan mission
statement 2. What is meant by “accelerating the process?” Increase
advertising costs during product launch Speed up new product time to
market Identify major competitors early Create a new market space 3.
The product life cycle refers to __________. a concept that
describes the stages a new product goes through from product concept to
commercialization the average life span of a product a concept that
describes the stages a product goes through in the marketplace—early
growth, accelerated development, maturity, and decline a concept that
describes the stages a product goes through in the marketplace—
introduction, growth, maturity, and decline 4. Jay stops at the
shopping mall to purchase a new pair of jeans from the Diesel store. He
is the ultimate consumer in a pipeline from the producer through
intermediaries, including the clothing store. This pipeline is actually a
_______. marketing channel marketing tunnel consumer market
distribution matrix 5. What is the marketing objective for the growth
stage of the product life cycle? maintain brand loyalty minimize
promotion increase market share stress differentiation 6. Marketing
refers to: the production of products or services that will generate the
highest return on investment. the activity for creating, communicating,
delivering, and exchanging offerings that benefit its customers, the
organization, its stakeholders, and society at large. the activity involved
in getting a product or service from the manufacturer to ultimate
consumers and organizational buyers. the process of identifying target

market segments for a product or service. 7. Variables such as location,
the North American Industry Classification System (NAICS) code, and
type of buy are all examples of ways to: promote NAFTA. segment an
organizational market. forecast sales to a consumer market. differentiate
products. 8. While pricing objectives frequently reflect corporate
goals, pricing constraints often relate to: stockholder demands.
conditions existing in the marketplace. an organization’s code of ethics.
the financial realities within the organization itself. In personal branding,
the “price” component of the marketing mix refers to: The number of
hours you spend job searching The annual cost of maintaining online
profiles (such as LinkedIn) The expense associated with job-hunting The
salary range and job benefits you hope to receive 9. At Mattel,
Barbie is child-tested to be sure the doll cannot be broken apart and
accidentally choke a child. This type of consumer or safety test occurs
during the __________ stage of the new-product process. new-product
strategy development market testing development screening and
evaluation Customer value refers to: 10. the cluster of benefits that
an organization promises customers to satisfy their needs. the need of a
customer to receive the highest quality product at the lowest possible
price. a statement that, before product development begins, identifies (1)
a well-defined target market; (2) specific customers’ needs, wants, and
preferences; and (3) what the product will be and do to satisfy
consumers. the unique combination of benefits received by targeted
buyers that includes quality, convenience, on-time delivery, and both
before-sale and after-sale service at a specific price. 11. Developing a
pool of concepts to serve as candidates for new products is the
__________ stage of the new-product process. idea generation product
development open innovation new-product strategy development 12.
The goal of a SWOT analysis is to: identify market research
questions in order to develop new products for new market segments.
determine how raises, bonuses, and dividends will be paid. identify the
critical strategy-related factors that can impact the firm. reorganize the
firm’s marketing department. 13. Marketing research refers to: the
science of using observable human behavior in order to identify and
solve marketing problems. the process of defining a marketing problem

and opportunity, systematically collecting and analyzing information,
and recommending actions. the use of information technology to find
objective solutions to a marketing problem. the process of systematically
collecting and analyzing information in order to define a marketing
problem. There is no single “generic” marketing plan that can apply to
all organizations or all institutions. Rather, the specific format for a
marketing plan for an organization depends on the following: the
industry, the kind and complexity of the organization, and ________.
available resources the financial investment needed the competition the
target audience and purpose 14. Which of the following conditions are
necessary for marketing to occur? a quality product, a fair price, a clever
method of promotion, and a place where a customer can buy the product
two or more people, a product, a reasonable price, and a place to make
an exchange two or more people, a method of assessing needs, a way to
communicate, and an exchange two or more parties with unsatisfied
needs, a desire and an ability to satisfy them, a way to communicate, and
something to exchange 15. Environmental scanning refers to: assessing
any possible negative impact a firm’s activities might have on the local
ecology. setting up a regular schedule to assess the performance of
different divisions within a firm. 16. Relationship selling refers to: the
assignment of a single salesperson to a single customer throughout the
entire sales process. the practice of building ties to customers based on a
salesperson’s attention and commitment to customer needs over time.
when suppliers and sellers combine their expertise and resources to
create customized solutions; 17. A global marketing strategy refers to:
the strategy currently used by most U.S. domestic firms that when
entering a new international market, these firms offer only those
products that require the least amount of product adaptation. the global
strategy of seeking out already established firms in other nations and
selling them the rights to manufacture and distribute the firm’s products
through a host nation’s local businesses. the strategy of transnational
firms that employ the practice of standardizing marketing activities
when there are cultural similarities and adapting them when cultures
differ. the strategy used by multinational firms that have as many
different product variations, brand names, and advertising programs as

countries in which they do business. 18. Segmentation based on
some subjective mental or emotional attributes, aspirations, or needs of
prospective customers is referred to as: socioeconomic segmentation.
psychosocial segmentation. affective segmentation. psychographic
segmentation. 19. Online retail purchases by consumers can be the
result of several very different approaches, which include: (1) paying
dues to become a member of an online discount service; (2) participating
in an online auction; (3) going directly to online malls; and (4) _______.
participating in a buying cooperative becoming a secret shopper using a
shopping “bot” to search for a product at locations with the best price
becoming a member of a research group that evaluates new products 20.
The term branding refers to __________. the licensing of a name,
phrase, design, symbol, or combination of these for a period of 17 years,
at which time a firm may renew its intellectual property rights to them
an organization’s use of a name, phrase, design, symbol, or combination
of these to identify its products and distinguish them from those of
competitors the establishment of a commercial, legal name under which
a company does business the identification of an organization’s products
based upon individual SKUs Computer-based networks that trigger
actions by sensing changes in the real or digital world are known as:
global marketing platforms. convergent systems. intelligence
technologies. smart systems. 21. In the nonprofit world of the
performing arts, box office technology has essentially remained the
same since the 1980s. A company called Tessitura is trying to change
that. Tessitura is able to track every transaction with its patrons in one
database. The information collected includes ticket purchases, fund-
raising, volunteering, and gift shop purchases that will help symphonies,
operas, and theaters develop customer profiles in order to tailor their
sales messages to specific individuals. In other words, Tessitura will
allow arts groups to engage in: mainstream marketing societal marketing
relationship marketing market aggregation 22. Advertising, personal
selling, sales promotion, public relations, and direct marketing are
marketing communications alternatives that make up a firm’s
__________. marketing mix promotional mix communication source
media strategy 23. Neuromarketing is becoming more important in

marketing as experts realize that traditional research methods such as
focus groups and surveys may not be enough to understand what drives
consumer purchase behavior due to: It is not possible to formulate
questions without bias Consumers cannot verbalize their emotional
responses The data obtained is not quantifiable The sample size is too
small 24. The study of similarities and differences among consumers in
two or more nations or societies is referred to as __________.
transnational finance market synthesis cross-cultural analysis
international sociographics 25. Which of the following transactions
occurred in the marketspace? Connie sold Discovery Toys creative
puzzles at an in-home demonstration. Josh bought his mother a menorah
through the Source for Everything Jewish gift catalog by calling a toll-
free telephone number. Corey bought a double-dipped chocolate ice
cream cone from the ice cream person when his mobile ice cream truck
came down the street. Joan bought a brand new pair of Dansko shoes
through Zappos.com. 26. Four trends in the past decade have
significantly influenced the landscape of global marketing. One of them
is: a decrease in most countries’ GDPs and a renewal of nationalism. the
emergence of networked global marketspace. a more aggressive attitude
towards initiating international tariffs and quota systems. an increase in
most countries’ GDPs coupled with an increased degree of consumer
ethnocentrism. 27. The term branding refers to __________. the
licensing of a name, phrase, design, symbol, or combination of these for
a period of 17 years, at which time a firm may renew its intellectual
property rights to them an organization’s use of a name, phrase, design,
symbol, or combination of these to identify its products and distinguish
them from those of competitors the establishment of a commercial, legal
name under which a company does business the identification of an
organization’s products based upon individual SKUs 30 The initial step
in the strategic marketing process is to begin planning by conducting a
_______. situation (SWOT) analysis market-product analysis and setting
goals diversification analysis business portfolio analysis.
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MKT 421 Final Exam Guide (New, 2017)

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__ is best defined as the process of continuously obtaining information
on events happening outside a company to recognize and interpret
possible trends that affect marketing. Relationship marketing Digital
marketing Customer relationship management Environmental scanning
A __________ is often referred to as a business firm. government
agency nonprofit organization publicly owned organization for-profit
organization The __________ refers to the seven stages a company goes
through to recognize opportunities and convert them into sellable
services or products service gap analysis strategic focus and plan new-
product process psychographic segmentation process __________
differentiates retail outlets depending on whether contractual systems
independent retailers or corporate chains own the outlet. Form of
ownership Retail servicing Level of service Merchandise line Which of
the following is true of the price equation? Extra fees are not part of the
price equation. Sellers subtract the add-on charges from the list price.
The amount paid by customers is always the same as the quoted price.
Customers are more inclined to pay additional fees than a higher list
price. A society’s __________ represent socially or personally
preferable states of existence or modes of conduct that persist over time.
languages symbols values customs __________ segmentation is done
according to an objective measurable physical or other classification
attribute of potential consumers. Psychographic Demographic
Behavioral Geographic A __________ is any word, device (shape,
design, color, or sound), or combination thereof used to differentiate a
seller’s services or products brand name trade name trademark brand
personality Yes Music is the authorized distributor for products of
Trompa Instruments, a popular manufacturer of trumpets and other brass
instruments. Yes Music purchases products from Trompa and distributes
them to music stores across the country. What kind of intermediary
function does Yes Music perform for Trompa? Managerial Facilitating

Transactional Logistical The idea of the __________ describes the
phases a new product goes through in the marketplace. product life cycle
strategic marketing process new-product process marketing life cycle
__________ are small downloadable software programs that work on
tablet devices and smartphones. Algorithms Apps Databases RFIDs
__________ is the combination of benefits such as convenience, quality,
and on-time delivery provided to targeted buyers by firms at a particular
price. Customer value Seller Value Manufacturer value Business value
The __________ sells a marketing plan to readers by being clear and
direct. mission statement executive summary company description
strategic focus and plan __________ relate to the effort spent in making
sales. Marketing input data Marketing outcome data Observational data
Primary data What is the difference between a marketing plan and a
business plan? A marketing plan deals with marketing actions, whereas a
business plan addresses the entire organization. A marketing plan
contains a description of an organization, whereas a business plan does
not contain any description. A marketing plan contains details on
operations, research, and manufacturing, whereas a business plan does
not. A marketing plan addresses the financial projections of an
organization, whereas a business plan does not Darby’s Burgers Ltd.
uses the best quality meats in its burgers. However, this fact is not being
marketed well to its potential consumers, leading to a decline in sales.
There is a growing demand for quality meat products among the health-
conscious that could work in Darby’s favor. However, Darby’s must
compete with fast-food chains that offer burgers at low prices. Which of
the following statements describes Darby’s weakness according to
SWOT analysis? There is a growing demand for quality meat products
among the health-conscious. Darby’s must compete with fast-food
chains that offer cheap burgers. Darby’s quality is not well-marketed or
advertised to its potential consumers. Darby’s uses good quality meats in
its burgers. __________ is the act of using quotas or tariffs to shield one
or more industries within a country’s economy from foreign
competition. Commercialism Centralism Provincialism Protectionism
The __________ of the environment include the population and
culture’s demographic characteristics. technological forces competitive

forces social forces economic forces The trade of offerings of value
between a buyer and a seller, resulting in mutual benefit, is called a(n)
__________. exchange advertisement communication marketing mix
The shares of Agro Textiles Ltd. are valued lower than its competitors.
To increase its value, the company decides to study its current situation
and see how it can improve itself. Which of the following strategic
marketing processes should be used by Agro to analyze its situation?
Marginal analysis Break-even analysis Business portfolio analysis
SWOT analysis A __________ is when manufacturers direct their
promotional efforts toward channel partners to convince them to order
and stock products. multi-marketing strategy pull strategy push strategy
skimming strategy What is the difference between advertising and
personal selling? Advertising is always a paid activity to sell a product,
whereas personal selling involves no direct payment to sellers.
Advertising can control the amount of wasted coverage, whereas
personal selling cannot control the amount of wasted coverage.
Advertising does not have an immediate feedback loop, whereas
personal selling does because of direct interaction with potential
consumers. Advertising uses customized interaction between sellers and
potential consumers, whereas personal selling sells to a large group of
potential consumers. __________ is an activity that creates,
communicates, and delivers products and services that benefit an
organization, its stakeholders, its customers, and society as a whole.
Marketing Advertising Purchasing Manufacturing What is the difference
between primary and secondary data? Primary data are newly collected
facts and figures for a project, whereas secondary data are facts and
figures recorded prior to a current project. Primary data relate to the
results of marketing efforts, whereas secondary data relate to the effort
spent in making sales. Primary data relate to the effort spent in making
sales, whereas secondary data relate to the results of marketing efforts.
Primary data are facts and figures recorded prior to a current project,
whereas secondary data are newly collected facts and figures for a
project. What must an organization use to determine its position
respective to the competition during the new-product strategy
development stage? Strategic focus and strategic plan Promotion and

price strategy Geographic and demographic segmentation SWOT
analysis and environmental scanning Banana Technologies Inc. operates
through brick-and-mortar stores that allow customers to personally
check the brand’s computers and ask questions about its products. Upon
purchase of any of its computers, the company allows the customers to
return to the store for free consultations up to one year while also
providing free software upgrades. Which marketing strategy is Banana
Technologies Inc. following? Niche marketing Digital marketing
Relationship marketing Guerilla marketing At the __________ level the
top management of a company directs the overall strategy for the whole
company. strategic business unit functional human resources corporate
Which of the following is true of economic development considerations?
A company must understand whether a country has a mixed economy or
a more agricultural economy. A company must weigh the average
income of a country’s consumers. A company must consider a country’s
communications, distribution, and transportation systems. A company
must recognize a country’s currency exchange rates and price its
products accordingly. Which of the following is a step in the planning
stage of the strategic marketing process? The implementation phase The
results program The evaluation phase The marketing program
__________ segmentation is done according to where potential
consumers live or work Behavioral Demographic Psychographic
Geographic
===================================================
MKT 421 Final Exam Guide (New, 2017)
www.mkt421guide.com
__________ is best defined as the process of continuously obtaining
information on events happening outside a company to recognize and
interpret possible trends that affect marketing. Relationship marketing
Digital marketing Customer relationship management Environmental

scanning A __________ is often referred to as a business firm.
government agency nonprofit organization publicly owned organization
for-profit organization The __________ refers to the seven stages a
company goes through to recognize opportunities and convert them into
sellable services or products service gap analysis strategic focus and
plan new-product process psychographic segmentation process
__________ differentiates retail outlets depending on whether
contractual systems independent retailers or corporate chains own the
outlet. Form of ownership Retail servicing Level of service Merchandise
line Which of the following is true of the price equation? Extra fees are
not part of the price equation. Sellers subtract the add-on charges from
the list price. The amount paid by customers is always the same as the
quoted price. Customers are more inclined to pay additional fees than a
higher list price. A society’s __________ represent socially or
personally preferable states of existence or modes of conduct that persist
over time. languages symbols values customs __________ segmentation
is done according to an objective measurable physical or other
classification attribute of potential consumers. Psychographic
Demographic Behavioral Geographic A __________ is any word, device
(shape, design, color, or sound), or combination thereof used to
differentiate a seller’s services or products brand name trade name
trademark brand personality Yes Music is the authorized distributor for
products of Trompa Instruments, a popular manufacturer of trumpets
and other brass instruments. Yes Music purchases products from
Trompa and distributes them to music stores across the country. What
kind of intermediary function does Yes Music perform for Trompa?
Managerial Facilitating Transactional Logistical The idea of the
__________ describes the phases a new product goes through in the
marketplace. product life cycle strategic marketing process new-product
process marketing life cycle __________ are small downloadable
software programs that work on tablet devices and smartphones.
Algorithms Apps Databases RFIDs __________ is the combination of
benefits such as convenience, quality, and on-time delivery provided to
targeted buyers by firms at a particular price. Customer value Seller
Value Manufacturer value Business value The __________ sells a

marketing plan to readers by being clear and direct. mission statement
executive summary company description strategic focus and plan
__________ relate to the effort spent in making sales. Marketing input
data Marketing outcome data Observational data Primary data What is
the difference between a marketing plan and a business plan? A
marketing plan deals with marketing actions, whereas a business plan
addresses the entire organization. A marketing plan contains a
description of an organization, whereas a business plan does not contain
any description. A marketing plan contains details on operations,
research, and manufacturing, whereas a business plan does not. A
marketing plan addresses the financial projections of an organization,
whereas a business plan does not Darby’s Burgers Ltd. uses the best
quality meats in its burgers. However, this fact is not being marketed
well to its potential consumers, leading to a decline in sales. There is a
growing demand for quality meat products among the health-conscious
that could work in Darby’s favor. However, Darby’s must compete with
fast-food chains that offer burgers at low prices. Which of the following
statements describes Darby’s weakness according to SWOT analysis?
There is a growing demand for quality meat products among the health-
conscious. Darby’s must compete with fast-food chains that offer cheap
burgers. Darby’s quality is not well-marketed or advertised to its
potential consumers. Darby’s uses good quality meats in its burgers.
__________ is the act of using quotas or tariffs to shield one or more
industries within a country’s economy from foreign competition.
Commercialism Centralism Provincialism Protectionism The
__________ of the environment include the population and culture’s
demographic characteristics. technological forces competitive forces
social forces economic forces The trade of offerings of value between a
buyer and a seller, resulting in mutual benefit, is called a(n)
__________. exchange advertisement communication marketing mix
The shares of Agro Textiles Ltd. are valued lower than its competitors.
To increase its value, the company decides to study its current situation
and see how it can improve itself. Which of the following strategic
marketing processes should be used by Agro to analyze its situation?
Marginal analysis Break-even analysis Business portfolio analysis

SWOT analysis A __________ is when manufacturers direct their
promotional efforts toward channel partners to convince them to order
and stock products. multi-marketing strategy pull strategy push strategy
skimming strategy What is the difference between advertising and
personal selling? Advertising is always a paid activity to sell a product,
whereas personal selling involves no direct payment to sellers.
Advertising can control the amount of wasted coverage, whereas
personal selling cannot control the amount of wasted coverage.
Advertising does not have an immediate feedback loop, whereas
personal selling does because of direct interaction with potential
consumers. Advertising uses customized interaction between sellers and
potential consumers, whereas personal selling sells to a large group of
potential consumers. __________ is an activity that creates,
communicates, and delivers products and services that benefit an
organization, its stakeholders, its customers, and society as a whole.
Marketing Advertising Purchasing Manufacturing What is the difference
between primary and secondary data? Primary data are newly collected
facts and figures for a project, whereas secondary data are facts and
figures recorded prior to a current project. Primary data relate to the
results of marketing efforts, whereas secondary data relate to the effort
spent in making sales. Primary data relate to the effort spent in making
sales, whereas secondary data relate to the results of marketing efforts.
Primary data are facts and figures recorded prior to a current project,
whereas secondary data are newly collected facts and figures for a
project. What must an organization use to determine its position
respective to the competition during the new-product strategy
development stage? Strategic focus and strategic plan Promotion and
price strategy Geographic and demographic segmentation SWOT
analysis and environmental scanning Banana Technologies Inc. operates
through brick-and-mortar stores that allow customers to personally
check the brand’s computers and ask questions about its products. Upon
purchase of any of its computers, the company allows the customers to
return to the store for free consultations up to one year while also
providing free software upgrades. Which marketing strategy is Banana
Technologies Inc. following? Niche marketing Digital marketing

Relationship marketing Guerilla marketing At the __________ level the
top management of a company directs the overall strategy for the whole
company. strategic business unit functional human resources corporate
Which of the following is true of economic development considerations?
A company must understand whether a country has a mixed economy or
a more agricultural economy. A company must weigh the average
income of a country’s consumers. A company must consider a country’s
communications, distribution, and transportation systems. A company
must recognize a country’s currency exchange rates and price its
products accordingly. Which of the following is a step in the planning
stage of the strategic marketing process? The implementation phase The
results program The evaluation phase The marketing program
__________ segmentation is done according to where potential
consumers live or work Behavioral Demographic Psychographic
Geographic
===================================================
MKT 421 Final Exam Guide (New)
www.mkt421guide.com
1. Blending the firm's promotion efforts to convey a complete and
consistent message is the goal of:
Sales management communications.
Integrated promotional marketing.
Sales promotion communications.
Integrated marketing communications.
2
When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web
surfer clicks on the advertiser's ad and links to the advertiser's website,
this process is called a(n):
pioneering ad.

pay-per-view.
pay-per-click.
copy thrust.
3
Marketers cannot assume that a product that meets consumer needs in
one country will do so in another. This is because:
Many wants are culturally learned.
Family life cycles may be different.
Economic wants do not influence purchases in many regions of the
world.
The purchase situations may be different.
4
Because she frequently buys books at Amazon.com, Sophie Soleil set up
an account and password at the website. Now, when she logs on and
searches for a specific book, a note pops up at the center of her laptop
screen saying: "Hello, Sophie, we have recommendations for you," and
proceeds to list other titles that Sophie might enjoy based on her
previous purchases. Amazon can remember Sophie (and her previous
purchases) because the online retailer uses:
Decoding.
Encoding.
Banners.
Cookies.
3 Marketers cannot assume that a product that meets consumer needs in
one country will do so in another. This is because:
Many wants are culturally learned.
Family life cycles may be different.
Economic wants do not influence purchases in many regions of the
world.

The purchase situations may be different.
4 Because she frequently buys books at Amazon.com, Sophie Soleil set
up an account and password at the website. Now, when she logs on and
searches for a specific book, a note pops up at the center of her laptop
screen saying: "Hello, Sophie, we have recommendations for you," and
proceeds to list other titles that Sophie might enjoy based on her
previous purchases. Amazon can remember Sophie (and her previous
purchases) because the online retailer uses:
Decoding.
Encoding.
Banners.
Cookies.
5 In which quadrant of the SWOT analysis tool does the following fit? A
firm is in a fast-growing industry.
Opportunities
Strengths
Threats
Weaknesses
6 The phrase "big data" refers to:
the top five firms in the marketing research industry.
the massive amount of data being collected and processed by today's
organizations.
marketing research data taken from Internet sources.
the use of marketing research in big marketing decisions.
7 Genetech Corp. has invested heavily to develop a patented new
product. Genetech wants to achieve a rapid return on its investment. It
probably should set a ______________ pricing objective.

Status quo
Target return
Profit maximization
Sales-oriented
8 From the perspective of macro-marketing, e-commerce specialists
CarFax (which provides vehicle history reports) and Cars.com (a
website offering auto comparison shopping) have emerged within the
auto industry because:
The role of the automotive sales person is becoming obsolete.
The market needs competitive rivals to auto dealerships.
Auto manufacturers need to sell direct to consumers.
The information they provide makes the exchange process between
producers and consumers more efficient and effective.
9 According to the concept of social responsibility, a firm has a duty to:
Conduct business in a way that is good for society as a whole, both now
and for the future.
Communicate regularly with the public.
Place customer satisfaction above all other considerations.
Place profit above all other considerations.
10 The main difference between the "marketing department era" and the
"marketing company era" is:
Whether the whole company is customer-oriented.
More emphasis on selling and advertising in the marketing department
era.
Whether the president of the firm has a background in marketing.
More emphasis on short-run planning in the marketing company era.
11 In the 1990s, DVDs replaced audiocassettes and floppy disks as the
storage media of choice for music and computers. At which stage of the
product life cycle is the DVD today?

Sales decline
Market extinction
Market immaturity
Market introduction
12 The three basic sales tasks are:
Order-taking, missionary selling, and order-getting.
Order-taking, order-managing, and order-getting.
Order-closing, order-opening, and sales-promoting.
Order-taking, supporting, and order-getting.
13 Clearwater Office Supply sells frequently purchased office supplies
to businesses in a metropolitan area. It is a well-established company
with a large share of the market. Its promotion should probably focus on:
Informing.
Innovators.
Reminding.
Stimulating primary demand.
14 A producer might use a "pulling policy" rather than a "pushing
policy" if:
It is offering a very "high-tech" product to a small product-market.
It has a very limited promotion budget.
Its sales force has been very successful getting wholesalers and retailers
to handle its product.
Intermediaries are reluctant to handle a new product.
15 The main difference between a "marketing strategy" and a
"marketing plan" is that:
A marketing plan includes several marketing strategies.

A marketing strategy omits pricing plans.
A marketing strategy provides more detail.
Time-related details are included in a marketing plan.
16 In the American Marketing Association's Statement of Ethics, which
ethical value stresses a firm's attempts to balance the needs of its buyers
with the interests of sellers?
Honesty
Fairness
Responsibility
Citizenship
17 A useful tool for organizing the competitor analysis is:
The competitive summary.
A competitor matrix.
Rivals chart.
The oligopoly chart.
18 Which of the following is true of direct distribution?
It reduces a producer's need for working capital.
Direct distribution always serves customer needs better and at a lower
cost.
It requires a significant investment in facilities.
Most firms selling consumer products rely on direct distribution.
19 Compared with other approaches to business, the marketing concept
is distinct in that it:
Creates a broad assortment of products.
Focuses on satisfying customers' needs.
Focuses on sales.
Produces new products and services.

20 David Oreck advertises Oreck vacuum cleaners via commercials that
run on national radio programs. He encourages consumers to "…try my
8-pound Oreck vacuum for free for 30 days," and to return it if they
aren't satisfied. He then provides an easy-to-remember toll-free
telephone number that consumers can use to place orders. Regarding the
AIDA model, the free-trial period and availability of a toll-free number
are devices used mainly to:
Hold interest.
Arouse desire.
Obtain action.
Get attention.
21 The sales analysis of a product revealed that profits were highest
when it was initially introduced into the market with a high selling price.
However, the price was gradually reduced as it started facing
competition as substitutes entered the market. This is an example of a(n)
_____.
Introductory price dealing
Penetration price policy
Temporary price cut policy
Skimming price policy
22 Which of the following is a common cause of new product failures?
The managers worry too much about the competition.
The product fails to offer the customer a unique benefit.
The company delays putting the product on the market until it develops
a complete marketing plan.
The company tries to follow an organized new-product development
process—rather than using a faster and more spontaneous, "race-to-
market" approach.

23 Behavioral targeting:
Tries to reach target customers who are actually interested in what the
firm has to communicate.
Allows advertisers to pay only when a customer clicks on the ad and
links to the advertiser's website.
Delivers ads to consumers based on previous websites the customer has
visited.
Tries to place ads on websites that are designed to appeal to the firm's
target market.
24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly becomes
aware of many TV ads for allergy products that she never noticed
before. This illustrates:
selective exposure.
reinforced cognition.
selective retention.
selective perception.
25 When a company provides its advertising agency with a statement
about a new product to use in designing an advertising campaign, and
this statement includes a description of the target market, the product
type, the primary benefits of using the product, and how this product is
different from, and better than, competitive products, what type of
statement is this?
Qualifying
Positioning
Determining
Clustering
26 The primary purpose of branding is:
To enhance package design.

To identify a product.
To boost customer satisfaction.
To prevent competitors from stealing product ideas.
27 When new product ideas are chosen based on ratings and comments
from customers, this process is called ______.
Reaction engineering
Idea engineering
Crowdsourcing
Creative resourcing
28 Most firms in the business world set their prices using:
Demand-oriented price setting.
Federal price guidelines.
Cost-oriented price setting.
Supply and demand analysis.
29 More than 600,000 loyal customers signed up in advance to purchase
the iPhone4 in an Apple store the first day it was available for sale in the
U.S. What type of response behavior were these Apple followers
demonstrating?
Routinized response
Dissonance response
Limited problem solving
Low-involvement buying
30 The advantages of working with an intermediary usually increase
when there is:
Excellent communication with customers.
A greater number of customers.
Little distance between customers.

A smaller number of competing products.
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MKT 421 Mapping the Product Life Cycle (PLC) Presentation
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MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation
Purpose of Assignment The Product Life Cycle (PLC) is a vital
component of the marketing plan. Monitoring products and services as
they flow through this process helps marketing managers adjust their
marketing strategies to keep products and services thriving for as long as
possible. Monitoring this cycle helps companies and organizations
continue to maximize the value of their products and services with their
target over time. The purpose of this assignment is to give students the
opportunity to understand how each stage in the PLC creates a need for
adjustment to marketing strategies and allows students to assess what
action(s) need to be taken. Assignment Steps Resources: Marketing: Ch.
1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309 : Scenario: You
currently work as the marketing manager of your favorite
company/organization and manage the success of one of its products or
services. Your responsibility is to monitor the stages of the Product Life
Cycle (PLC) and adjust the marketing strategies as needed for your
product to thrive for as long as possible. At each stage, you assess
changes you need to make to the product, price strategy, as well as
competition and profit. Create a 10- to 20-slide (not counting cover slide
or reference slide) Microsoft® PowerPoint®presentation with speaker’s
notes covering the following criteria: • Develop a slide setting the theme
and goals of the presentation. • Define and discuss the PLC concept
and its importance to marketing managers. • Define and discuss what

role pricing strategy has in marketing and how marketing mangers
decide what strategy to use. • Describewhat company/organization
and product/service you are using. • Create one slide for each of the
four stages of the PLC describing the stage and analyzes the implications
each stage may have on price strategy, product, competition, and profit
for your selected product/service. Use the product/service you selected
to illustrate each stage as it is discussed with original examples. •
Discuss the reasoning behind why the PLC is important to
marketing managers and share examples of possible implications if it is
not monitored. Cite a minimum of two peer-reviewed sources with one
coming from the textbook or the University Library. Use in-text citations
in the presentation slides and speaker’s notes to demonstrate your
research. Format your presentation consistent with APA guidelines.
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MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager
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Purpose of Assignment The purpose of this assignment is to assess
marketing concepts and situations from an entrepreneurial manager's
point of view. Concepts and relationships are discussed with a special
focus on aligning one's ethics and values with their business actions and
understanding the unique differences in marketing strategy planning for
domestic business versus business abroad. Assignment Steps Resources:
Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video
Scenario: Imagine you are an entrepreneur launching a business
planning to operate both domestically and abroad. You are currently
developing your marketing plan and strategies. Develop a 1,050-word

analysis addressing the following: • Describe your organization's
mission, vision, and values. • Explain how these values will be aligned
to your own personal brand identity, ethics, and values when doing
business, planning strategies, and solving problems. • Discuss at least
two concepts from class that are elements of a marketing plan and are
important tools to your entrepreneurial business' success. Discuss how
the concepts help align the organization's values with your values.
Explain the reasoning leading to these conclusions. • Select two of the
following departments and explain marketing's role in coordinating their
distinct functions: • Distribution • Customer Service • Advertising and
Public Relations • Research and Design • Sales • Operations or
Manufacturing • Compare and contrast how culture is likely to impact
domestic marketing strategies versus what the company may encounter
when doing business abroad such as cultural norms, economics, politics,
and legal systems. • Explain the actions the company can take to ensure
that it evolves with the target at home and the countries it does business
in. • Discuss any emerging marketing trends that may affect your
business. Cite a minimum of two peer-reviewed sources with one being
from either the text, video material, or the University Library. Format
your assignment consistent with APA guidelines. Click the Assignment
Files tab to submit your assignment. Faculty MaterialsMaterials • The
Entrepreneurial Marketing Manager Grading Guide • Marketing, Ch. 7:
Understanding and Reaching Global Consumers and Markets •
Marketing, Ch. 16: Retailing and Wholesaling
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MKT 421 Solving the Problem Five-Step Marketing Research
Approach Presentation (2 PPT)
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This Tutorial contains 2 Presentation The purpose of this assignment is
to place students in the active role of a marketing manager with a

problem threatening the organization's survival. Students will respond to
a specific scenario that requires them to address the concepts both
critically and creatively to solve the scenario's dilemma. Scenario: You
are the marketing manager for a local nonprofit charity whose funding is
based on membership fees. You've noticed a severe drop in new
memberships and a decline in repeat memberships, which is threatening
your organization's ability to survive and grow. You have decided to
implement the Five-Step Marketing Research Process to help understand
the problem and create solution strategies to implement. Create a 10- to
20-slide (not counting the cover slide and reference slide) Microsoft®
PowerPoint® presentation with speaker's notes on the Five-Step
Marketing Research Approach detailing how you will use each step to
solve the membership issue the local nonprofit charity is facing. Address
the following in your role as marketing manager: •Define the Five-Step
Marketing Research Approach and discuss the importance of research in
marketing. • Describe each step of the Marketing Research
Approach (one slide for each step) in detail including its goal, and create
an example aligned to the scenario above to illustrate how that stage
would be implemented toward the problem's solution. • Define the two
types of research data this process gathers and their pros and cons. Share
examples of each type that would be useful in solving the scenario. •
Compare and contrast the Five-Step Process with two alternative
methods for conducting marketing research. What are the pros and cons
of each? • Define what it means to differentiate a service and provide an
example to illustrate how the local nonprofit charity in the scenario can
use the strategy to help increase target market interest. • Explain how
differentiation will help position the organization.
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MKT 421 Week 1 Apply Why We Buy a Product (2 Papers)
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Scenario: You are sitting in your home and you pick up a package of
Oreos™ (or some other product of your choosing). After realizing that
you have purchased this product for years, you wonder, “Why do I feel
so strongly about this product?” You remember your readings from
Marketing class and decide to figure out why you feel strongly about
this product using the 4 P’s of Marketing and Marketing Strategy
concepts. Develop a 700- to 1,050-word response using the scenario
above and answer the following questions:  What is it about this
product that appeals to me? Who are the people like me that are buying
this product? (e.g. demographics, consumer characteristics, buyer
behavior)  How do marketers strategically plan to market these
products to me?  Why does the price of this product seem to be of
equal value for the satisfaction that I receive when consuming/using this
product?  How does this product get from the manufacturer to the
place I can buy it?  What promotional activities compel me to buy
this product?  What do the answers to these questions tell you about
the presumed target market and its relation to the controllable 4 P’s of
marketing?  What social, environmental, and regulatory forces must
this product’s marketers overcome to get this product to the customer?
Click the Assignment Files tab to submit your assignment.
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MKT 421 Week 1 Discussion Question 1
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Select an organization with which you are familiar. How does your

selected organization use the different components of the marketing
mix? How does the marketing mix affect the development of your
selected organization’s marketing strategy and tactics? How can your
selected organization use quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
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Assume you are the newly hired marketing manager of a company. As
you spend time with other peer marketing managers, you realize that the
company doesn’t place an emphasis on planning within the marketing
organization. Why is planning important in marketing? What are the
essential components of a marketing plan? How would you convince
your supervisor that the marketing department should produce formal
marketing plans?
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MKT 421 Week 1 Elevator Pitch (2 Papers)
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This Tutorial contains 2 Papers Create a 700-word elevator pitch that
includes the following: § Summarize your background and what makes
you unique (your competitive advantage/differentiation) in a one-
paragraph elevator pitch. § Identify three to four companies for whom
you want to work (your target market and how you can fulfill its
needs/wants), and how you think your skill set will benefit them. Format
your assignment consistent with APA guidelines. Click the Assignment
Files tab to submit your assignment.
===================================================

MKT 421 Week 1 Individual Assignment Defining
Marketing
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Resource: University Library
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and
definitions from two different sources. Based on these definitions,
explain the importance of marketing in organizational success.
Provide at least three examples from the business world to
support your explanation. Properly cite sources used in the
paper.
Format your paper consistent with APA guidelines.
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MKT 421 Week 1 Individual Assignment Favorite Brand
Paper (2 Papers) (New)
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This tutorial contains 2 different papers
Write a 750- to 1,000-word paper in which you identify your favorite
brand and explain why it is your favorite. In the paper you should do the
following:
Identify a brand about which you are passionate.
Explain a minimum of three reasons why you are passionate about
this brand.

Respond to the following questions:
Is the company successful in building loyal customer
relationships across different groups?
Why or why not?
Identify at least two other competitors in the same industry, and
explain why you prefer your selected brand over the competitors.
Cite a minimum of three sources from popular media (magazines,
newspaper, and online media) that illustrate your points.
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MKT 421 Week 1 Marketing and Buying Behaviors
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MKT 421 Week 1 Marketing and Buying Behaviors Marketing is really
a study in behaviors: what do we consume and why. As you start to sink
your teeth into some new concepts within marketing, reflect for a
moment about your own buying behaviors. Can you identify the
determining dimension or dimensions of your own personal
characteristics that explain why you bought each of the specific brands
you did in your most recent purchase of all of these items. Be sure to tell
what brand and why. WHAT BRAND WHY a quick-stop
beverage your personal shampoo any item of clothing a
subscription service (such as broadcast, print, ISP, cellular) larger,
more expensive item, such as a bicycle, TV, camera, automobile, or boat
===================================================

MKT 421 Week 1 Practice 4P’s of Marketing
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Complete the “4P’s of Marketing” click and drag in Connect. Note: You
have unlimited attempts to complete this assignment.
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MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers )
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This Tutorial contains 2 Papers Watch the video case study "Geek
Squad: A New Business for a New Environment." Read the case study
discussion on pp. 88-89 of the Marketing text. Keep this case study in
mind as you complete this assignment. Write a 1,050-word report using
your company or one with which you are familiar (if you prefer, your
facilitator can assign one to you). Answer the following questions for
your chosen organization. • Explain what the specific key environmental
forces are that created an opportunity for your company. • Identify if
there have been changes in the purchasing patterns of your
organization's target market in recent years. • Conduct an
environmental scan for your chosen company to identify key trends. For
each of the five environmental forces (social, economic, technological,
competitive, and regulatory), identify trends likely to influence your
company's marketing efforts and product offering in the future. •
Explain what differentiation strategy your company should
undertake to encourage their target market to choose them over other

competitors. • Analyze what lessons you might learn from the Geek
Squad case study. Include at least three references, at least one of which
must come from the University Library. Format your paper consistent
with APA guidelines. Click the Assignment Files tab to submit your
assignment.
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What is marketing research? How has the Internet affected marketing
research? As a part of your answer, address time, cost, approaches, and
validity. Why is marketing research important to developing marketing
strategy?
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What is competitive intelligence? What is the importance of competitive
intelligence and analysis in modern-day marketing? How can a
company’s marketing organization ensure that it is able to identify
newly emerging competitors in time to plan and execute an effective
marketing strategy in response to these competitors?
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MKT 421 Week 2 Individual Assignment Marketing Mix
Presentation (2 PPT)
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This Tutorial contains 2 Different PPT

Select a company currently experiencing marketing changes.
Create a 6-slide Microsoft®
PowerPoint®
presentation (including a title
slide) that analyzes that company's marketing mix:
Each of the four P's should be addressed on its own slide.
The final slide should analyze the changes this company is
experiencing and the driving forces behind the changes.
Use the Wall Street Journal database in the University Library to
facilitate your research of the company.
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MKT 421 Week 2 Individual Assignment Marketing Mix
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Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which you describe the
elements of the marketing mix (product, place, price, and
promotion). In addition, select an organization with which you are
familiar and describe how each one of the four elements of the
marketing mix affects the development of the organization’s
marketing strategy and tactics. Describe how each element is
implemented. Specifically identify your selected organization and
the industry in which it exists.
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MKT 421 Week 2 Individual Assignment Personal Branding
Plan Paper (2 Papers)

www.mkt421guide.com
This Tutorial contains 2 Different Papers
Write a 750- to 1000-word paper that does the following:
Summarizes your background and what makes you unique in a 1-
paragraph elevator pitch
Identifies 3 to 4 companies you want to work for, and an explanation
as to why
Identifies the best methods for contacting those companies and
engaging those who might influence the hiring decision
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MKT 421 Week 2 Practice Market Research Process
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Watch the “Market Research Process” video in Connect. Answer the
questions that follow. Note: You have unlimited attempts to complete
this assignment.
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MKT 421 Week 2 Team Assignment Marketing Plan Phase
1
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Create a new product or service for an existing organization. This
product or service will be the basis for your Marketing Plan
Paper. Obtain your instructor’s approval of your product or
service before beginning this project.
Write a 1,400- to 1,750-word paper to include the following:
• An overview of the existing organization
• A description of the new product or service
• An explanation of the importance of marketing to your
selected organization’s success
• A SWOTT (Strengths, Weaknesses, Opportunities, Threats,
and Trends) analysis on the new product or service
• The marketing research approach you would use to develop
the marketing strategy and tactics for this new product or
service
Refer to the Marketing Plan Outline listed on the student website
for the general framework of the Marketing Plan.
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MKT 421 Week 3 Assignment Positioning Presentation
(New, 2 PPT)
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This Tutorial contains 2 Presentations Using the same company you
chose for your Week 2 assignment, choose a product or service the
company offers on which to focus. Identify the important attributes for
your chosen product and select two key variables for your perceptual
map. Prepare a perceptual map for your chosen product/brand and using
a minimum of seven competitors, rank each product/brand on the two

variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the
map, and how you might strengthen your chosen product/brand's
position in the minds of the target market. Create an 8- to 10-slide
Microsoft® PowerPoint® presentation with notes including the
following: • Develop a Summary slide. • Explain the target market (be
specific and address all four segmentation variables - demographic,
geographic, psychographic and behavioral). • Identify a Perceptual map.
• Explain the Map placement. • Identify your references. Format your
assignment consistent with APA guidelines. Click the Assignment Files
tab to submit your assignment.
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Select a product with which you are familiar. What stage is your selected
product at in the product life cycle? Provide rationale for your answer.
Based on your knowledge of the product life cycle, what types of
changes will occur to your selected product as it continues through the
product life cycle? How will this affect the marketing of your selected
product?
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Select a product or service. Then select three different organizations that
provide your selected product or service and compare the prices
associated with your selected product or service. What is the difference
between the prices among the different organizations? What is the

rationale for this difference?
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MKT 421 Week 3 Individual Assignment Marketing
Research Paper
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Resources: University Library, Kudler Fine Foods Virtual
Organization
Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the
importance of marketing research in the development of Kudler
Fine Food’s marketing strategy and tactics, and identify the areas
where additional market research is needed. Analyze the
importance of competitive intelligence and analysis in regards to
the development of Kudler Fine Food’s marketing strategy and
tactics.
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MKT 421 Week 3 Individual Assignment Perceptual Map
Presentation (2 Sets) (New)
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This tutorial contains 2 different papers
Review "perceptual mapping" located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic
Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10 competitors
from that same industry. Explain why you placed each competitor on its
particular spot on the map.
Use the MarketLine database and Wall Street Journal in the University
Library to facilitate your research of the company.
Create a 10- to 15-slide Microsoft®
PowerPoint®
presentation with your
map and competitor explanations. Include a summary slide at the
beginning of your presentation.
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MKT 421 Week 3 Practice BMW Video Case
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Complete the “BMW” video case in Connect. Answer the questions that
follow. Note: You have unlimited attempts available to complete this
assignment
===================================================

MKT 421 Week 3 Team Assignment Marketing Plan Phase
2
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Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the
following:
• Identify the segmentation criteria that will affect your target
market selection. Identify your target market.
• Describe the organizational buyers and consumers of your
product or service and the factors that influence their
purchasing decisions. Discuss how these factors will affect
your marketing strategy.
Analyze current competitors and define the competitive
landscape for your product or service.
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MKT 421 Week 3 Team Strategy and Positioning Analysis
Part 1 (2 Papers)
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This Tutorial contains 2 Papers Select a new product or service that will

be launched by either an existing organization or one you will create.
Obtain your instructor's approval of your product or service before
beginning this project. Complete the following assignment using the
"Strategy and Positioning Analysis" template. Develop a 2,100-word
analysis explaining the following headings: •Describe the organization's
background, industry, and product or service. • Describe, in detail,
the product or service. • Prepare the SWOT analysis of the
organization and offering. • Explain a competitive analysis of the
organization and offering. • Describe your target market in detail,
including information on the geographic, demographic, psychographic
and behavioral factors used to choose your market segment. • Identify
the needs that cause your target market to buy. • Create a written
positioning statement that identifies: o Your organization's
product/service o Your target market o How your product solves
the target market's needs o What makes your organization different
from its competition Include at least four sources of research that
support your analysis; at least one must be the textbook, one from the
University of Phoenix library, and one piece of secondary research.
Format your assignment consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
===================================================
MKT 421 Week 4 Apply Marketing Lemonade (Part 1)
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Scenario: Your team is looking for a way to make some revenue as
either a for-profit or not-for-profit organization. This organization can
market locally, nationally, or internationally. The product that you have
decided to sell is lemonade. To make the endeavor work, you will have
to define a marketable form of the drink and decide on a target market.

Your marketing team’s mission is to prove the company’s goals will be
met by providing research, strategy development, and the reason why
this form of the product is viable. For this part of the project report on
the following: Target market Product’s definition to the target
market  Viable pricing strategy  Brand’s position in the
competitive environment Complete the Marketing Lemonade
Worksheet. Click the Assignment Files tab to submit your assignment.
Note: Grades are awarded based upon individual contributions to the
Learning Team assignment. Each Learning Team member receives a
grade based upon his/her contributions to the team assignment. Not all
students may receive the same grade for the team assignment.
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What is a distribution channel? What is the relationship between
channels of distribution and logistics? How does geographical location
affect your selection of distribution channels?
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What are the similarities and differences between promotional push
strategies and promotional pull strategies? What is an example of a
situation in which an organization would use a push strategy? What is an
example of a situation in which an organization would use a pull
strategy?

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MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers)
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This Tutorial contains 2 Different Papers
Write a 750- to 1,000-word paper that describes the importance of blue
ocean strategy and identifies a product or service that would be
considered a blue ocean move. Include the following:
A description of blue ocean strategy and its importance
A product or service that might be considered a blue ocean move and
why
An alternative red ocean move for the same product or service along
with the pros and cons of that strategy
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MKT 421 Week 4 Individual Assignment Using Perceptual
Maps in Marketing Simulation
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Resources: Using Perceptual Maps in Marketing simulation
Complete the simulation, Using Perceptual Maps in Marketing,
located on the student website.
Write a 1,050- to 1,450-word summary in which you address the

following:
For each of the three major phases in the simulation, describe
• The situation
• Your recommended solutions, including why
• Your results
Summarize the different marketing components addressed in
this simulation by answering the following questions:
• What is the relationship between differentiation and
positioning of products or services? Is the repositioning of the
product in the simulation as you had expected it to be?
Explain why or why not.
• What is the effect of the product life cycle on marketing?
What effect did the product life cycle have on the product inthe
simulation?
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MKT 421 Week 4 Logistics and Distribution
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MKT 421 Week 4 Logistics and Distribution There are basically five
approaches for entering an international market; usually the choices and
risks are very product dependent. Assume you are a consultant
specializing in global logistics and distribution. There are four clients
that are planning to enter an international market (China) with different
products. Using the following factors for your choices, pick any two
clients and complete their matrix below with your recommendations and
briefly describe the rationale behind your choices. Entry Approach

Exporting, Licensing, Management contracting, Joint Venture, and
Direct Investment. Shipping Methods Truck, Rail, Water, Air Level of
Risk High, Medium, Low Client #1 Product: Candy Bars Decisions to
consider: Your recommendation: Your rationale: Entry Approach
Shipping Methods Level of product or market risk Level of
financial risk Factors that could affect distribution service levels
Client #2 Product: Golf Clubs Decisions to consider: Your
recommendation: Your rationale: Entry Approach Shipping
Methods Level of product or market risk Level of financial risk
Factors that could affect distribution service levelsClient #3 Product:
Golf Balls Decisions to consider: Your recommendation: Your rationale:
Entry Approach Shipping Methods Level of product or market risk
Level of financial risk Factors that could affect distribution service
levels Client #4 Product: Molding Machines Decisions to consider:
Your recommendation: Your rationale: Entry Approach
Shipping Methods Level of product or market risk Level of
financial risk Factors that could affect distribution service levels
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MKT 421 Week 4 Practice Final Price and Profit Equations
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Complete the “Final Price and Profit Equations” case analysis in
Connect. Note: You have unlimited attempts to complete this
assignment.
===================================================

MKT 421 Week 4 Practice Supply Chain Video Case
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Complete the “Supply Chain” video case in Connect. Answer the
questions that follow. Note: You have unlimited attempts to complete
this assignment
===================================================
MKT 421 Week 4 Individual Assignment Using Perceptual
Maps in Marketing Simulation
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Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper to include the following
information:
• Describe the attributes of your product or service in detail.
• Describe the pace at which your product will move through
the product life cycle and the factors that will affect its
movement. How will the product life cycle affect the

marketing of your selected product or service?
• Identify the positioning and differentiation strategies for the
product or service.
• Identify the appropriate price strategy that should be used for
the product or service.
===================================================
MKT 421 Week 4 Team Strategy and Positioning Analysis
Part 2 (2 Papers)
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This Tutorial contains 2 Papers Use the same product and organization
you identified in your Week 3 Strategy and Positioning Analysis.
Develop a 1,750-2000-word analysis that includes: • Describe how
your marketing efforts and marketing mix will change with each phase
in the product life cycle • Explain how the packaging you will use for
your product or service will add value. • Analyze the appropriate
pricing strategy for your product or service and the price you will set at
launch. • Evaluate the channels of distribution you will use to sell your
product along with a description of how each channel partner will add
value. Include at least four sources of research that support your
analysis; at least one must be the textbook, one from the University of
Phoenix library, and one piece of secondary research. Format your
assignment consistent with APA guidelines Click the Assignment Files
tab to submit your assignment.
===================================================
MKT 421 Week 5 Apply Marketing Lemonade (Part 2)

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Scenario: Using the same organization and the lemonade drink from the
Week 4 Learning Team assignment, develop an analysis for the bank.
The bank will be using this information to make their final decision on
how, and if, to fund your company’s new and unique lemonade.
Through your research, you have found that the bank you will be
presenting to is favorable of socially-conscience companies that support
local charitable endeavors. Develop a minimum 350- to 525-word
analysis that include the following:  Select four of the following
methods and explain how they should be used by your company to align
best with your target segment and product definition:  Advertising 
Public relations  Traditional Digital marketing  New
Digital marketing techniques (describe)  Direct marketing 
Event marketing  Outdoor Advertising  Select two of the
following forms of sales promotion to promote your product and explain
the reasoning for each of your choices:  Coupons  Deals 
Premiums  Contests Sweepstakes  Contests Samples 
Loyalty Programs  Point-of-purchase displays  Rebates 
Discuss ways you can demonstrate to the bank that this company is
a socially-conscience organization and will be involved with local social
endeavors.  Discuss how your company could expand into the
global market.  Examine promotional methods that could be used
to market your lemonade globally.  Examine any ethical or moral
issues you may encounter while developing and utilizing the various
forms of sales promotion. Click the Assignment Files tab to submit your
assignment.
===================================================

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Florida's Department of Citrus and a coalition of consumer groups have
launched an attack on your company for deceptive marketing because
your company markets its SunShine drink as fruit juice even though the
drink contains less than 5% fruit juice. Marketing SunShine drink as a
fruit juice leads parents to believe that they are purchasing a healthy
juice for their children. What ethical and moral issues are involved in
this situation? Should these issues affect the marketing of SunShine
drink? Explain why or why not.
===================================================
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You are the marketing manager for a leading coffee chain. Your
company has made the decision to expand internationally, specifically
into China. What are some environmental factors that you will need to
consider in marketing your coffee in China? Which of one of these
factors would have the largest effect on the company’s marketing
strategy? Explain why.
===================================================
MKT 421 Week 5 Individual Assignment Environmental
Factors

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Select an organization with which you are familiar that conducts
both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you identify the
environmental factors that affect global and domestic marketing
decisions. Address the following as they relate to the
organization’s marketing decisions:
• Analyze the influence of global economic interdependence
and the effect of trade practices and agreements.
• Examine the importance of demographics and physical
infrastructure.
• Analyze the influence of cultural differences.
• Examine the importance of social responsibility and ethics
versus legal obligations.
• Analyze the effect of political systems and the influence of
international relations.
• Analyze the influence of the Foreign Corrupt Practices Act of
1977, as well as the influence of local, national, and
international legislation.
• Explain the effect of technology.
===================================================
MKT 421 Week 5 Individual Assignment Map the Supply
Chain Paper (2 Sets) (New)
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This tutorial contains two sets of Paper
Select an industry.
Write a 750- to 1,000-word paper that identifies each link in the supply
chain and the purpose and value in each.
===================================================
MKT 421 Week 5 Practice Google An Integrated Marketing
Communications Perspective
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Complete the “Google: An Integrated Marketing Communications
Perspective” video case in Connect. Answer the questions that follow.
Note: You have unlimited attempts to complete this assignment.
===================================================
MKT 421 Week 5 Practice Product Advertising at Kellogg’s
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Complete the “Product Advertising at Kellogg’s” case analysis in
Connect. Note: You have unlimited attempts available to complete
knowledge checks.
===================================================
MKT 421 Week 5 Team Assignment Final Marketing Plan
and Presentation (2 sets) (NEW)

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This tutorial contains two sets of Paper and Presentation
Combine your Strategy and Positioning and Product, Pricing, and
Channels papers along with your promotional strategy into a single
Marketing Plan.
Write a 6,000- to 7,000-word paper that integrates your previous
Learning Team assignments into a final Marketing Plan. In addition to
your previous papers, include the following:
Your promotional strategy for your product or service, including how
you may use the following:
Advertising
Public relations
Digital marketing
Sales promotion
Direct marketing
Event marketing
Outdoor
The effect professional selling may have on your offering
An initial budget for your plan
The methods you use will measure the success of your plan
Any ethical issues your marketing plan might have
Prepare a 15- to 20-minute oral presentation accompanied by a 15- to
20-slide Microsoft®
PowerPoint®
presentation illustrating your
Marketing Plan.
Format your paper and presentation consistent with APA guidelines.
===================================================
MKT 421 Week 5 Team Promotional Strategy Paper and
Presentation (2 Papers and 2 PPT)

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This Tutorial contains 2 Papers and 2 PPT Prepare a 15- to 20-slide
Microsoft® PowerPoint® presentation illustrating your promotional
strategy. Also Write a 6,000- to 7,000-word paper that integrates your
previous Learning Team assignments into a final Marketing Plan. In
addition to your previous papers, include the following: Compile the
information presented in your previous papers. Include the following in
the presentation: • Explain your promotional strategy for your
product or service. • Include how you will use at least three of the
following elements: o Advertising o Public relations o Digital
marketing, including social media o Sales promotion o Direct
marketing o Event marketing o Outdoor • Develop an initial budget
for your plan. • Prepare a pie chart showing the dollars/percentages
budgeted for each included marketing activity for the first year. •
Provide justification for your choices. •Explain the evaluation and
control methods you will use to measure the success of your plan.
Format your assignment consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
===================================================

MKT 421 GUIDE Education for Service--mkt421guide.com

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