The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
Seeking to fine-tune your Social Network Marketing strategy plan.annie191
A succinct approach will aid your brand handle its aims with sense of purpose with Social Network Marketing strategy. Boost brand awareness, Generate sales and leads. This Guide has covered all Points Which is Important for Small and Medium Businesses.
Trade Show and Event Marketing: Helpful Tips That Will Build A Driven Growth ...Driven Growth
Trade Shows and Events can help you separate your business from your competitors. This presentation will help you understand how creating a winning events strategy play will help you create a Driven Growth business. The presentation will communicate the following ideas:
In this presentation, Sam Lippman discusses the necessity of having an exhibit and sponsorship sales plan and how to build one with Kellie Shevlin of Craft Beverage Expo and Ryan Brown of NTP.
SlideShow - MTamayo - Swift Impact Strategies.pdfmtamayo3
This is an Export Assessment Plan for Kawartha Dairy a Project for another course submitted by MTamayo. A slideshow is created to present ideas from the Export Plan submitted as part of the author's portfolio.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Instructions for Submissions thorugh G- Classroom.pptx
Bmgt 411 project_ovrview_2013
1. Marketing Management - Fall 2013 (BMGT 411)
Strategic Marketing Plan Project Group Project
Background
Students will use ideas discussed in the course to develop a strategic marketing plan
recommendation using the marketing concepts we will learn throughout the semester.
This marketing plan will be presented to the partner company for possible
implementation in 2014. The plan will include concepts and materials that do not
include a budget - due to the reality of the partner company being a startup with limited
funds to use for marketing.
Partner Company 2013
This semester, we have partnered with Wigle Whiskey. Wigle is a startup up urban
distillery that launched in Pittsburgh’s strip district in 2013. The company is on the
bleeding edge of the craft spirit industry, quality and local spirit makers look to appeal to
a new age of consumers who are explorers and adventurous - and demand more than a
mass produced whiskey. The model of craft spirits follows the success of the craft beer
industry, which is currently 5-7% of the overall beer market. The craft spirit industry is
30 years behind craft beer - with a lot of opportunity to grow.
The company has received a variety of press for their launch including:
http://www.post-gazette.com/stories/sectionfront/life/wigle-distillery-offers-tours-of-their-
strip-district-operation-214207/
http://online.wsj.com/article/
SB10001424052702304058404577494831891177526.html?mod=googlenews_wsj
Products
Wigle Whiskey currently is focused on a few key core products:
• Organic White Rye Whiskey
• Organic White Wheat
• Wigle's Organic Ginever (Dutch Style Gin)
• Special Small Batches
2. Target Market
Part of this project will be to further define Wigle’s primary and secondary target
markets. Students will use both demographic and psychographics tools to refine the
target market listed below:
• Men and Women aged 25-45
• Urban
• Explorers (Like discovery aspect of trying new things)
Distribution System
Currently Wigle Whiskey operated one retail location in the Strip at 2401 Smallman
Street. Wigle is also available to order by the drink at a variety of key restaurants in the
Pittsburgh area.
In 2014 - a key goal if Wigle will be to expand distribution throughout the state of
Pennsylvania through the states online wine and spirit store:
https://www.finewineandgoodspirits.com/webapp/wcs/stores/servlet/
StoreCatalogDisplay?storeId=10051&catalogId=10051
While Wigle’s products will be available throughout PA - they want to focus on the
Philadelphia market in 2014 as it is the largest and will provide the largest opportunity
for Wigle’s growth in 2014. Plans for this support will begin in 2014.
Marketing Plan Project Background
The objective of this marketing project is to provide the owners of Wigle Whiskey with a
strategic go to market approach to create online demand in the Philadelphia markets.
The overall goal is to recommend:
1. SWOT analysis for Wigle Whiskey (Chapter 2)
2. CRM Strategy and Recommendation for Creating Long-Term Customer
Relationships (Chapter 4)
3. Secondary Marketing Research - Identifying Households, Income, and Other
Relevant Data in the Philadelphia Market
• Identify key geographic regions to focus effort on based on opportunity
4.Develop a Tactical Marketing Plan for 2013 (Chapter 16, 17, Special Topics)
• Include a list of all tactics and why you are recommending them
• Define where Wigle can create experiential educational opportunities
• Include a detailed “Calendar” of 2014 activities
• SOcial MObile LOcal
• Include your recommendation on how tactics will be measured for
success
3. Deliverables
This project is an individual project. This project will be presented to the client - so
professional attire and presentations will be part of your final grade.
Key Deliverables:
• A 15 minute visual presentation of recommendations delivered on site to the
client (Date TBD):
• CREATIVE, CONCISE, ACCURATE, MEMORABLE
• Saved via Prezi or SlideShare for easy sharing with client
• A written report that delivers on the Marketing objectives described above
framework discussed in class
• A 2014 event calendar for Wigle to follow
Grading:
• The Marketing Project is worth a total of 70 points
• Presentation: 35 points
• Written Report: 35 points
• The report should be visual, with supporting graphs and illustrations
• The final plan should be concise and professional, as a marketing consultant would
deliver to a real client
• This plan and presentation will help you market yourself as you enter a very
demanding job market
