The document discusses the branding strategies of two musical acts. It describes how both follow conventions of their genres through their styling, which aims to appeal to and relate to their target audiences. Their music videos combine narrative elements with musical performances to engage audiences. Both acts also have strong social media presences and merchandise/collaborations to further connect with fans.

2. Bastille
George Ezra
James Blunt
Drake
Calvin Harris
Major Lazer
The 1975
Shaun Mendes
One republic

3. Image: The band are styled casually and follow the
expectations of the indie-rock genre as they generally
wear skinny genes, casual t-shirts and leather jackets
or hoodies. This appeals to the target audience and
creates a strong band image to make them stand out.
Types of videos: The bands music videos
follow a narrative/performance structure.
Often cutting between an engaging narrative
to a band performance in a range of
locations.
Example: https://www.youtube.com/watch?v
=1E36WU9Wzf4
Platforms: There music is available
on a range of platforms such as
YouTube and vevo

4. Social media: The band has a large following
on social media with 1.2 million followers on
twitter as well as having their own Facebook
page, Instagram page and website
Synergies: The band has a range of
synergies such as there own clothing line
with "Wild world" and there own books.
Aspiration components:
• Narrative/ performance structure of music
videos and the ability to engage the
audience throughout.
• The styling of the band relating to the
conventions of the genre
• The strong band identity created

5. Image: The artist has a strong image as he is the main
focus in album covers and throughout music videos
following the conventions of the pop genre. His styling
is generic as he wears skinny genes with casual t-shirts
and jackets. This is to appeal to his target audience and
make him relatable.
Types of Videos: His music videos follow a
strong narrative structure with aspects of
performance within the narrative. His narratives
are used to engage the audience working
parallel with the song to often provoke emotion.
Example: https://www.youtube.com/watch?v=lY
2yjAdbvdQ

6. Social media: Has a large following on social
media with 7.89 million twitter followers as
well as his own website advertising tour dates
and links to his SoundCloud/Spotify pages.
Also has a strong following on his Instagram
and Facebook pages
Synergies: Has a wide range of merchandise
available on his websites such as clothes and
accessories. Also had a strong synergy with
Disney created the soundtrack to the Disney
movie
"Descendants". https://www.youtube.com/wat
ch?v=qSdrX7jWJHo

7. • The ability to portray emotion through a narrative
performance and engage the audience.
• Styling appeals to target audience and makes the artist
relatable
• Synergies with companies with similar target audience to
increase the artists following
• The artist being the main focus of all videos and album covers