A2 media goodwin analysis

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A2 media goodwin analysis

  1. 1. A2 MEDIA STUDIES
  2. 2. <ul><li>Re-cap of Goodwin analysis </li></ul><ul><li>Analysis of real music videos </li></ul><ul><li>Analysis of Kenye West </li></ul>
  3. 3. <ul><li>Music videos are associated with; </li></ul><ul><li>Links between lyrics and music </li></ul><ul><li>Links between music and lyrics </li></ul><ul><li>Genre characteristics </li></ul><ul><li>Intertextual reference </li></ul><ul><li>Notions of looking </li></ul><ul><li>Performance, narrative, and concept based music videos. </li></ul><ul><li>Demands of the record label </li></ul>
  4. 4. <ul><li>Goodwin suggests lyrics will make constant references to visuals on screen. </li></ul><ul><li>Visuals will reinforce what the lyrics say. (Beyoncé-single ladies). </li></ul><ul><li>http:// www.youtube.com/watch?v=FyHVQT8aIBM </li></ul>
  5. 5. <ul><li>These are depicted as the certain traits associated with a particular music genre. </li></ul>
  6. 6. <ul><li>Notions of looking plays on the idea of gaze and the way characters are visualized and represented. For example, the female character as an object. </li></ul><ul><li>Notions of looking however is not just restricted to women, it may also representation of men as particular as; gangsters, cheats etc. </li></ul>
  7. 7. <ul><li>The way in which texts refer to other media texts that producers assume audiences will recognise. </li></ul><ul><li>Music videos are one medium which relies heavily on intertextuality to achieve a particular effect. </li></ul><ul><li>For instance, referring to other videos, films, TV programmes of other media text. </li></ul>
  8. 8. <ul><li>The record label has a certain control over the artist they sign. </li></ul><ul><li>Artist/s may develop a motif which would recur across their work. </li></ul><ul><li>Beyoncé- independent women image- band women- dancers usually women- lyrics about being independent. </li></ul><ul><li>Such demand could be made by the label E.g. to develop a single image, sexy image etc. </li></ul>
  9. 9. <ul><li>Narrative: linear- tells a story from start to end. Fragmented- tells a story not necessarily in the right order. </li></ul><ul><li>http:// www.youtube.com/watch?v=DKmPjv8DKbY&ob=av2e </li></ul><ul><li>Performance- for example takes from live performances/ does not have a particular story. </li></ul><ul><li>http:// www.youtube.com/watch?v=sPxkkIi9hYk </li></ul>

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