2. Name of video: September
Artist: Earth,Wind and fire
Genre: R&B , Funk
Type of video: Performance
Purpose of music video:To get the
audience involved in the song and to
show them the different instruments
involved.
What’s inspirational: How the artists
are showing their enthusiasm for the
song and the enjoyment they are
getting from performing it.
3. Name of video: Ice Ice baby
Artist:Vanilla
Genre: Hip Hop
Type of video: Conceptual
Purpose of music video:To
demonstrate the skill of the artist and
to show the city in which he lives.
What’s inspirational:The different
shots and the different costumes to
represent different times of his day.
4. Name of video: Shut Up
Artist: Stormzy
Genre: Grime
Type of video: Performance
Purpose of music video:To show the
lifestyle of the artist and where he
started to rap.
What’s inspirational:The artist is
showing his background but performing
the song with his friends to show the
unity between them.
5. Name of video: P.I.M.P
Artist: 50 Cent
Genre: Rap , R&B
Type of video: Narrative
Purpose of music video:To show the
lifestyle and wealth or the artist.
What’s inspirational:The different cuts
from the artist lifestyle then to him
raping in a room to show this is him
telling a story to the audience and
trying to relate to them.
6. Name of video: Lock Arff
Artist: Section Boys
Genre: Grime
Type of video: Conceptual
Purpose of music video:To promote the
artists and the song.
What’s inspirational:Artists and
performing the song in their own area
where the started to rap so the video as
a sentimental element to it.
7. Name of video: Do I wonna know?
Artist:Artic Monkeys (Indie)
Genre: Rock
Type of video: Conceptual
Purpose of music video: Promote the
artists and the song
What’s inspirational:The artists and not in
the music video which could show that
they want they audience to focus purely on
their music.
8. Name of video:The Sound
Artist:The 1975 (Indie)
Genre: Rock
Type of video: Performance
Purpose of music video: Promote the
band
What’s inspirational:The band are
performing the song to an audience and
showing the enjoyment they get out of
doing so.
9. Name of video: LoveYourself
Artist: Justin Bieber
Genre: Pop
Type of video: Narrative
Purpose of music video: Promote
the band
What’s inspirational:The dancing
within the video tells a story to allow
the audience to see what is going
on.
10. Name of video: Gold Digger
Artist: KayneWest
Genre: R&B , Hip Hop
Type of video: Performance
Purpose of music video: Promote the
band
What’s inspirational:The variety of
shots within the narrative and the
dancing and chancing of perspectives.
11. Name of video: Beautiful Girls
Artist: Sean Kingston
Genre: R&B
Type of video: Narrative
Purpose of music video: Promote the artist
What’s inspirational: How the artist follows
a narrative and lip sings to show his
connection to the song.
12. Name of video: Replay
Artist: Iyaz
Genre: Hip Hop
Type of video:
Purpose of music video: Promote the Artist
What’s inspirational: The narrative format
and the interaction between the characters.
13. Name of video: 7 years
Artist: Lucas Graham
Genre: Soul – Pop
Type of video: Conceptual
Purpose of music video: Promote the
band
What’s inspirational:The variation in
colour and the link with the lyrics.
14. Name of video:Thiago Silver
Artist:AJTracey X Dave
Genre: Grime
Type of video: Narrative
Purpose of music video: Promote the
artists involved
What’s inspirational: How the two artists
came together to produce and song and
filmed it in two different locations.
15. Name of video: American Boy
Artist: Estelle
Genre: R&B
Type of video: Narrative
Purpose of music video: Promote the artists
What’s inspirational:The variation in colour
and how the video relates to the lyrics
within the song.
16. Name of video: Beautiful
Artist:Akon
Genre: R&B
Type of video: Narrative
Purpose of music video: Promote the
artist
What’s inspirational:The variation in
location to make the video more
interesting and appealing to the audience.
17. Name of video: Wisemen
Artist: James Blunt
Genre: Pop, Rock
Type of video: Performance
Purpose of music video: Promote the artist
What’s inspirational: How the artist within the
video is clearly relating to the song showing
his deep emotion towards it.
18. Name of video:Trappin aint dead
Artist: Section Boys
Genre: Grime
Type of video: Performance
Purpose of music video: Promote the band
What’s inspirational: How the artists are trying to
relate to the audience by looking and focusing on the
camera.
19. Name of video: Billie Jean
Artist: Michael Jackson
Genre: Pop
Type of video: Narrative
Purpose of music video: Promote the
artist and the song
What’s inspirational:The use of editing
and camera work for the time that the
video was filmed in.
20. Name of video: HeyYa
Artist: Outkast
Genre: Pop
Type of video: Performance
Purpose of music video: Promote the band
What’s inspirational:The music video has
dialogue between the artist and what appears
to be his manager at the start of the video,
this shows the story line of the music video
and allows the viewer to become interested in
the video.
21. Name of video: Low
Artist: Flow Rider
Genre: Rap , R&B , Hip Hop
Type of video: Narrative
Purpose of music video: Promote the band
What’s inspirational:The song and video was
designed for the film ‘step up’ so this cross
media convergence allows the video to attract
a wider range of audiences.
22. Name:This is what you came for
Artist: Calvin Harris ft Rihanna
Genre: Dance, Pop
Type: Conceptual/Performance
Purpose: Promotes video, creates ambiguity
Inspiration:Ambiguous video, focus on one
person and multiple scenes in background.
23. Name: Five More Hours
Artist: Deorro ft Chris Brown
Genre: Dance, Pop
Type: Performance
Purpose: Puts focus on artist, promotes video
Inspiration:Central focus on dancer
24. Name:The Hills
Artist:The Weeknd
Genre: Pop
Type: Narrative (slight performance)
Purpose:Create interest and story, promote
video
Inspiration: How the artist travels through the
narrative
25. Name: Come Down
Artists:WSTRN
Genre: RnB, Pop
Type: Performance
Purpose: Promote video using relatable
performance
Inspiration:Creating a video in a natural
environment that relates to the lyrics
26. Name: Chasing Cars
Artists: Snow Patrol
Genre: Alternative
Type: Conceptual (Narrative)
Purpose: Draws full attention into lyrics,
promotion
Inspiration: Less revealing video, takes more
attention to lyrics
28. Name: Crossfire
Artist: Stephen
Genre: Dance
Type: Narrative
Purpose: Promotes and highlights artists
using a unusual but prominent theme
Inspirations: Using a controversial narrative,
using various props
29. Name: Hotline Bling
Artist: Drake
Genre: Dance
Type: Performance
Purpose: Promote artist, draw attention to
dance
Inspiration: High key lighting and focus on
artist
30. Name: Pompeii
Artist: Bastille
Genre: Indie Rock
Type: Narrative
Purpose: Promotion of artist
Inspiration: Using the theme of progression
and how it affects the artist/actor in the
narrative
