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1. Kid rock MV notes
• Who do you think Kid Rock is targeting with his music
videos?
• Stereotypical American rockers
• Straight Males
• Rock fans
You can see the broader purpose at work through the way he
presents himself – what is his brand?
• Wild and free
• Loud and out there redneck
• Plays into stereotypes
Shots were fast and quite abrasive which fits with the fast-
paced style of the song

2. • Literal and non-literal interpretation of the meaning
of the song
• This could be from the lyrical content or from the
musical theme or tone
• A relationship between some aspect of the track and
visuals needs to exist – this is often easiest by making
more obvious interpretations
• Goodwin breaks down the relationship between the
song and video as follows:
• Ilustration – the video has a more literal relationship with
the song, it illustrates what is being sung about
• Amplification – the video builds on the themes of the song
and moves from merely illustrating it – it develops the
themes and reinforces the message [if there is one]
• Disjunture – the video appears to operate at odds with the
song and creates new meanings by doing this – commonly
this happens more with more niches acts of artists with no
saleable ‘face’ like dance acts, etc

3. summary
• Context is important when analysing media products
• Compare and contrast artists within and outside a genre –
highlighting in characteristics
• Consider where an artist is in terms of their profile, are they
mainstream or niche, etc.
• Use the Goodwin material as a framework if you’re stuck.
• Remember, semantic and syntactic