2. Products and themes
• I created a music video in a pair with Maria Salemme and
by myself for the ancillary tasks I made a digipak and a
website.
• The theme of these products was in the video being
trapped in a relationship when you love them but also hate
what you’ve both become. As the themes in bold are
conveyed through the use of colour in some aspects this
can be seen in all three products.
• I was aiming to create a product with the the theme of being
trapped and then escaping and I think I did this through the
products.
3. Muse marketing
• I decided to look at Muse and their marketing of
the album Resistance as a case study to learn
from and consider the links within my own
work.
4. General themes
• The album is entitled resistance and
is based around the idea of fighting
against injustice. This theme is
displayed through the marketing with
reoccurring themes and artwork,
such as colours and symbols.
• Some themes being the use of
hexagons and butterflies. The use of
butterflies possibly suggesting the
idea of fighting for freedom and
gaining it.
• This is common within rock as it
appeals to the “fight against the
mainstream attitude of the fans.”
Even the fan art
displays themes of the
album marketing.
5. Font
• Across the products the
same bold font is used
that is used by the title of
the album. This font is
used on the digipak,
DVD, and tour posters. It
is generally always a
dark colour and mostly a
dark navy blue.
6. Images
• Various different versions of the
hexagon art is used across clothing,
posters and single’s covers. The
butterflies can also be found on similar
products.
• On the digipak there is the image of a
man standing seeming looking up and
on his own. This further creates the
idea of the album being marketed as a
piece of rebellion and resistance
against society. This appeals to rock
fans as they tend to be against
mainstream society, so this is a good
marketing technique for their audience.
7. Music videos & use of colour
• The lead single on the album entitled uprising
creates further the idea of the album being marketed
as rebellious or war related.
• Red is used across some of the videos two
examples would be resistance as the colours are
generally very sparse but the guitar and base are
red, this being the only bright/primary colour seen
throughout the video. The colour red is also
highlighted through the video for undisclosed
desires. The is possibly due to red being a colour
associated with rebellion. Red is a colour used on
the album but is not highlighted like it is in the
videos.
• Links
• Undisclosed desires- https://www.youtube.com/watch?v=R8OOWcsFj0U
• Uprising- https://www.youtube.com/watch?v=w8KQmps-Sog
9. Font
• I chose to use the same font across all
my products. This font was Charlemagne
Std Bold.I chose this font as I felt it was
suiting to the genre. I also wanted to
carry it across all my products as this
would help create a well recognised
brand for the product, as can be seen
from professional products like Muse’s
resistance using the same font across
their products. I did not always use the
same font colour. However I did stick to
the palette of white, black or grey, so that
it was still easily identifiable as my
product. Also the colour was only not
used as white when it didn't show up well
on the image it was placed on.
10. Image use
• My images across my products were mainly photographs
except for my logo that I created in Photoshop. The use of
images showing the faces of the band would be typical as
it is likely that a record label would want their faces to be
shown in album release. Also the choice to use the band
playing the instruments was part of the marketing
package to emphasis the rock/grunge aspect of the band.
• My use of a logo was important as I had it feature on the
back of the digipak next to the record company logo
which is common of bands. I also had it feature on the
website as part of the shop on a T-shirt and a plectrum to
create the identity of the band. My choice to use of piece
of artwork as the logo came from Muse having artwork
feature as part of their merchandise and saw how that’s a
good way to build a band image so decided to incorporate
that into my own work.
11. Music videos & use of colour
• In the video we titled Monster as we wanted to
portray the darker sides of a relationship and
of people. Also as the song is about the darker
side of a person being a monster, we thought
it was fitting to name it that. Also as Paige was
the acting “monster” it helped to market the
idea of split personalities and having deeper
sides to oneself.
• In our video we used red as a highlighted
colour, this was due to red having
connotations of love, lust, passion and hate, all
being themes we wanted to convey in our
music video. As we knew we wanted to show
these themes in my research, seeing Muse
and Royal Blood do this through colour I
thought this would be a good way to do it with
my own product.
12. Artists and Social media
• Artists often use social media to promote their own products
and keep their audience informed in what’s going on in that
specific artists world. Its a good way for artists to create a web
2.0 kind of experience that makes celebrity culture more
interesting and can help build more fans and get people exited.
• Muse have an instagram, twitter, Facebook and YouTube
pages. This is common and needed. The more fans are
involved and invested with the band the more profit can be
made. Also social media can be a cheap form of
advertisement. For example, Beyoncé didn't advertise her
latest album through the normal conventions of a release date,
she simply tweeted and received 828,773 copies of "Beyonce"
were sold worldwide in three days
13. Social media in my products
• I have used social media in my products. I have added
links to twitter, Facebook and Youtube on my site. I’ve
added links that all interlink to each product that is
online to create a larger community. It’s a way to add
extra photo’s, tell fans about release and send out
teaser info.
• I think it’s very important to involve social media in any
kind of product release. Social media is unavoidable
now and it’s marketing capability should be harnessed
not ignored.
• It’s been very good in linking my products, as my
website has links to social media and likewise with
social media to the website. This links all the products
up together to create one big web of all the products,
rather than several pieces of separate information, it is
available all together, all at once.
14. Synergy
• Synergy is doing the same thing across several products to create a easily recognisable
product. This can often be seen by bands having the same profile picture across all their
social media, and it often being the same picture as their current album cover or from the
same shoot.
• It’s very important when launching a marketing campaign that is a synergetic marketing
campaign. This is due to it creating a brand that helps to get people knowing the band, and
seeing the same marketing style everywhere. It’s harder to forget seeing something you
see everywhere than an image you see once and never again.
• I have used synergy in my own products. Such as using the image used as the website
banner on the twitter and youtube profile picture. I also used synergy in using the same
motifs across all my products, one example being my use of black and white being used in
all my products. I also had the band logo appear on the website as well as the digpak. This
can also be seen in the video being on the website, merchandise using images from
photoshoots of the digipak. There is also the ability to link to itunes and buy the song, which
is a form of synergy. Linking all the products in this way maximises profits which is good for
the band.
