Skepta uses consistent branding across his album, promotion poster, and music videos to create a cohesive identity. The album "Konnichiwa" features a plain cover with a red stamp of the artist's name. This red stamp is also used on the promotion tour poster. The music videos for singles "Man" and "It Ain't Safe" feature the red stamp in locations around London and depict Skepta's daily life, highlighting his background growing up on the streets of London. These consistent visual elements and London locations create a unified brand that increases awareness of the artist.

1. Assign20: Synergies (Complete atleast 3 differentartists/groups)
Name ofArtist/Group:
Skepta
AlbumCover Name Key FeaturesHighlighted
Konnichiwa
 Plainandsimple layoutanddesign.
 A none clearpicture of the artist eventhoughhe isa bigname in the Grime genre.
 The digipakstateswhere he isfrom‘London’whichshowshe isproudof where he grewup.
AlbumPromotion Poster Key FeaturesHighlighted
Konnichiwatour
 Simple andsame redstampimage of artist followsthroughtothe poster.
 Same colourScheme anddesign.
Music VideoSingle Key FeaturesHighlighted
Man
 Puttingthe standout feature of the album(the stamp) inareasaroundLondon.
 Showshe isputtinga stamp on the musicindustry.
 The videohighlightsthe artists backgroundof beinginthe streets.
Music VideoSingle Key FeaturesHighlighted
It ain’t Safe
 Performance video
 Showshisdailylife andthe people he handsaroundwith.
What featurescan be seenacross all 4 products to create brand identity?
 The red stampis puton many of hisproductsto create a brand of himself andtoincrease the awarenessof the artist.
 The locationsare all verysimilar.The videosare shotonthe streetsof Londonwhichshowshisaudienceshe isproudof whe re he
grewup.
 The name of the albumis named‘Konnichiwa’asitwasone of the artistsfirstabroad performancesandhe hasa large fanbase there.