media

1. Assign20: Synergies (Complete atleast 3 differentartists/groups)
Name ofArtist/Group:
Skepta
AlbumCover Name Key FeaturesHighlighted
Konnichiwa
 Plainandsimple layoutanddesign.
 A none clearpicture of the artist eventhoughhe isa bigname in the Grime genre.
 The digipakstateswhere he isfrom‘London’whichshowshe isproudof where he grewup.
AlbumPromotion Poster Key FeaturesHighlighted
Konnichiwatour
 Simple andsame redstampimage of artist followsthroughtothe poster.
 Same colourScheme anddesign.
Music VideoSingle Key FeaturesHighlighted
Man
 Puttingthe standout feature of the album(the stamp) inareasaroundLondon.
 Showshe isputtinga stamp on the musicindustry.
 The videohighlightsthe artists backgroundof beinginthe streets.
Music VideoSingle Key FeaturesHighlighted
It ain’t Safe
 Performance video
 Showshisdailylife andthe people he handsaroundwith.
What featurescan be seenacross all 4 products to create brand identity?
 The red stampis puton many of hisproductsto create a brand of himself andtoincrease the awarenessof the artist.
 The locationsare all verysimilar.The videosare shotonthe streetsof Londonwhichshowshisaudienceshe isproudof whe re he
grewup.
 The name of the albumis named‘Konnichiwa’asitwasone of the artistsfirstabroad performancesandhe hasa large fanbase there.