2. 1. The relationship between lyrics and visuals, where the lyrics are represented with
images.
2. There is a relationship between music and visuals. The tone and atmosphere of
the visual reflects that of the music.
• Illustrate- music videos can use a set of images to illustrate the meaning of lyrics & genre
• Amplify- the meanings of the song are added to by the visuals. The visual aspects add an extra layer of
meaning
• Disjuncture- where the meaning of the song is completely ignored
3. Music videos demonstrate genre characteristics e.g. hip hop- women
4. The demands of the record label will include the need for lots of close up of the
artist and the artist may develop motifs which recur across their work.
5. There is frequently reference to notion of looking and particularly voyeuristic
treatment of the female body.
6. There are often intersexual reference (to films, tv programmes, other music
videos, magazine)