Kendrick Lamar Edition

1. A drop cap is used here
to set the scene for the
article and the capital
letter is placed above the
text rather than along
side it to give it more
attention.
This article displays a
grab quote which is
also seen on the front
cover. It gives the artist
character and is a
common convention
for a double page
spread.
Normally, the main image on a double page
spread will appear on one side with the text on
the other side. But, here the model is shown in
the middle of the page with text surrounding him
to draw the focus on him as he is considered a
popular artist within the genre and so increases
brand loyalty to the magazine.
None of the columns
are aligned which is a
rare convention for a
magazine but
paragraph lengths
appear the same to
not appear crowded.
The masthead doesn’t appear on the
double pages which is unlike a magazine. It
hints they already have a loyal audience
established and so don’t need to promote
their magazine to increase popularity.
His mise-en-scene reflects the colour scheme as he is
paired in a white hoody. This colour also connotes
honesty which makes him trustworthy to the audience
as he is answering questions for the interview.
A by line is commonly used in magazines
and is used here to give credit and it
appears with the issue number to give
them equal importance.
The positioning of the text
appears in boxes which cut
off the background of the
main image to make sure
there’s a lack of space not
being used. This denotes
that the focus should be on
the model’s facial
expression rather than his
surroundings.
The vibrant background colour
connotes the model’s positive
attitude which re-inforces his
facial expression and describes his
character in terms of the genre.
This article doesn’t
have a double page
spread which strays
away from standard
conventions and
differs from others.
This focuses attention
on the grab quote
along with it being
black and bold.