The document analyzes the cover page design of various magazines. Key elements include the masthead, which identifies the publication and is placed prominently. Cover lines provide brief summaries of articles in a smaller font size than the masthead. The main cover line highlights the featured article using a larger font size and more central placement. Buzzwords and numbers are used to attract attention. Images feature people or places related to the magazine's topic. Font styles, colors and placement of elements are designed to effectively communicate the brand and content to readers.
3. Masthead
The masthead (the name of
the magazine) is placed at
the very forefront. This way
Teen Vogue stays consistent
in their convention of
masthead placement.
The second consistency, of
course, is the font family
used by the magazine since
its first issue. The “Vogue”
here retains the same font as
its original publication,
Vogue, as shown below:
Both words in the title are written in different fonts
- teen in sans serif, and Vogue in serif. Both have
their distinct faces that are easily recognisable.
This difference in font is also used to show that
Teen Vogue is a sister magazine to the original
Vogue. If the fonts had been different it could have
been interpreted as a completely different
magazine.
The word teen is written
in bold and italics to
symbolise its meaning
properly, i.e. the
boldness that comes
with the age.
The font makes it
appear striking and
vivid, and the top and
bottom of the word
appears cut, a style that
is not uncommon in kid,
teen or young adult
magazines.
The colours of the
masthead perfectly
complement and set
the main theme of the
magazine, and attract
the target audience -
teen girls.
4. Puff
These are used to attract the attention
of the reader towards a certain, usually
exclusive, offer, such as gift ideas in
this case.
The puff is usually enclosed in a certain
shape in order to make it stand it out
from the other text.
Buzz number
A buzz number is any number
used to instantly catch attention,
for example “10 ways” in this case.
The buzz number is written in red
and in bold to make it clear and
prominent enough to strike out to
the reader.
The fill-in colour used for this puff goes with the
colour palette of the cover, which doesn’t make it
seem too out of place, but at the same time, is
enough to be recognisably stood apart from the
cover lines.
A sans serif font is used in the puff and written in
black and white, which communicates that the text
in the puff is of importance, as black and white are
sophisticated colours.
The puff also contains a buzz number as
well as a buzzword - “91+”.
This buzz word is written in a larger font
than the rest of the information in the puff
and also in white to catch the viewer’s eye
instantly.
5. Issue date
The issue date is written usually in a
corner in a small size because it is not
the main information.
Barcode
The barcode is a typical convention
for any magazine.
This is usually located at the
bottom corner, is in a small almost
unnoticeable size and font.
6. Cover lines
Cover lines are used to
give a very brief insight to
the content of the
magazine articles.
The main title of articles
in the cover lines are
made prominent by
either:
- By using a larger
font size or
uppercase
- By using a
different colour
than the article
description
The cover lines are are
smaller than the masthead
so as to not gain the main
attention.
The over lines follow the
main color palette - light
tea pink, red, white and
black.
The fonts used for them
are all sans serif fonts to
convey simplicity, and at
the same time, a
contemporary look.
The phrase “party time”
stands out on the cover
page as it is placed
diagonally and in a large
font across the main
image. It may appeal the
teean audience this way as
it is a widely associable
term with them.
7. Main image
The model used for this cover,
Hilary Duff, had been one of
the prominent idols among
teens, hence appropriately
befitting the theme and
further emphasising the target
audience of the magazine.
In this medium close up
shot, the model stares into
the camera, breaking the
fourth wall and captivating
the reader’s attention.
Since the model is well-
known, more people will be
compelled to buy it.
The cover lines
are above the
main image but
away from the
centre so as to not
ruin the effect of
the image.
The medium close-up shot of
the subject shows her in a
relaxed pose, leaning over
something.
Her expressions add to the
casual, warm image as they are
more pleasant than a sensual
gaze usually found on
magazine covers.
Her makeup is also quite nude
which goes well with the light
and “girly” theme.
9. Masthead
The name of the magazine is
hidden behind the subject,
showing that the magazine
is popular enough to be
recognised easily.
The consistent Didot
typeface of Harper’s Bazaar
is quite recognisable,
maintaining the magazine’s
sophisticated, high-end and
classy vibe.
The bright colour of the masthead stands out prominently
against the defocused wooden background. The pink colour
choice clearly states the target audience of the magazine.
However, the pink in this case does not simply symbolise
“girliness” in the magazine but is catering to a set age group
of women, for instance 20-40 age group. We can conclude
this by the elegant typeface and the plain, sophisticated
background as well as taking other attributes into
consideration.
10. Main cover line
The main cover line being in the same typeface
and colour as the masthead, is rather
distinguishable, hence calling attention, and
reinforcing the main theme of the magazine, that
is empowerment. It also explicitly states the
audience of this issue.
However, the tagline still doesn’t divert attention
from or is confused as the masthead due to the
conventional placement of the masthead, while
the cover line is placed at the bottom.
The text running below the cover
line is written in small typography
but is still made very visible and
impactful because of its simplicity,
different sans serif typeface, and
white colour that stands out.
The smaller tagline further
elaborates on the concept of this
magazine that revolves around the
empowerment of women in
fashion.
11. Main image
The subject directly
addresses the readers
which also captivates their
attention more.
Since it is a fashion magazine,
a medium long shot of the
model is taken in order to
effectively portray her outfit.
Her clothes reiterate the
simple colour palette of the
magazine. This ensures a
uniformity on the cover instead
of it being possibly haphazard
and overwhelming.
The posture of model emits an
aura of confidence and style, going
well with the cover concept.
The subject’s makeup is kept
mostly simple, further
emphasising on the simple yet
classy concept of this issue.
Cover lines
The font face used
for the cover lines
is more or less
similar to the
masthead,
maintaining the
sophisticated
image created.
The cover lines re
concentrated on
the sides of the
main image as they
are of lesser
importance.
Buzzword
The buzz in this case is a
number, relating to fashion.
The number is specifically
highlighted so that it stands
out.
13. Masthead
The masthead is in a large clear font to make it
stand out. The white colour helps it gain more
prominence against the multi-toned background.
The magazine while of course having
variations in the colour, remains consistent
in the fontface in its other issues as well,
thus coming off as more professional
The title Escape
denotes the “travel”
aspect of the
magazine.
This choice of
wording also helps
in making the idea
seem more
intriguing.
Tagline
This tagline attracts the
readers by mentioning
the convenience and ease
of travelling.
The tagline is placed right above the
masthead to make it instantly identifiable
by the reader.
However, it is written in a very small and
plain font face, so it does not steal
attention away from the other content.
Strip
The strip information provides extra details
or offers in the magazine.
Puff
The puff stands out due to its shape and
bright colour which are all different
from the rest of the text.
The puff usually contains offers for the
readers.
14. Main image
The image used for this
magazine is a long shot,
appropriate for a travel magazine
as it adequately advertises the
attractions in Africa that the
magazine aims towards.
The image also goes
appropriately with the
coverlines.
Cover lines
These cover lines, in
accordance with the convention,
are placed along the sides of the
magazine.
The cover lines in this case are
made more attractive as they
employ a kind of alliteration,
for instance, “DC on a dime”
and “Go for gold”.
This makes the headings more
catchy to read.
This specific cover line
uses a rhetoric, again
making it less mundane
for the reader.
Main cover line
The main cover line contains the
featured article of the magazine.
For this purpose it has to stand
out from other cover lines and
hence a larger font size is used
for it.
Also, instead of being marginalised in the side like
the rest of the cover line layout, it is placed more
towards the centre so that is becomes more
prominent, while a brief summary is given next to
it.