Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Contents page analysis
1. Guttenberg design principle
On a contentspage the primaryoptical area is
usuallythe place youlookfirstbecause the
writingisusuallyupinthat corner,howeveron
thisparticularcontentspage the textis halfway
downthe page so you automaticallylookthere
althoughyoureyes registerthe atthe top as
well.Readingthe contentspage itleadsyou
downto the terminal area.The strongfallow
area iswhere title ‘contents’is;inabadge.It’s
alsothe start of the editor’snote.There isa
picture inthe weakfallowareato make people
lookthere.
House style/colours/typography
The contentspage usesthe same font as the
fontcoveras isthismagazineshouse style font.
The contentspage has a main colourscheme of
yellow;white;blackandredlinkingtoitsgenre
or rock/ heavymetal.Mostkerrangmagazines
share the same newspapercolumnstyle
contentspage makingitlookprofessional,but
the typographyinCapitalsmake itseemmore
casual.
Design balance
The contentsisnot balancedas itis looksquite
unorganised,althoughitmaybe ina newspaper
style layoutitisquite unorganisedasthere is
three columnsof three differentwidths.
Furthermore itlookslike theydidn’thave
enoughtoput on the contentspage inthisissue
so putthe editor’snote intomat the page look
full assome of the Kerrangmagazines don’t
have editorsnotesinasthe contentsfillsthe
page.
Imagery
The main image onthe page isof a bandcalled
‘EnterShikari’ whoisobviouslyapopularband.
Thisshowsthat theyare one of the main
articlesinthe magazine andby havingtheir
picture at the top will attractthe audience as
theywantto findout what’sgoingonwith
them.The secondaryimagesare alsoof bands
and artistsshowingreaderswhoelse isfeatured
inthe magazine.Otherpicturesinclude the
editorsandpicturessentinbythe audience.
Target audience and need
Thisis a KERRANGcontentspage.The target
audience of a KERRANGmagazine is15-25 year
oldsas it hasnewor youngartists inthis
magazine. The contentpageshighlightswhat’s
goingto be in the magazine andinformsreader
whatpagestheyare on like anyothercontents
page.Thisone categorizesall the thingsinthe
magazine.E.g.Lives;sotheywill putall the
pagesto do withlive gigsunderthattitle.
2. Guttenberg design principle
The primaryoptical area isthe start of the mast
head/title whichis‘contents’.Insteadof going
to the terminal optical areayoureyesare
draggeddownto the weakfallowareaas the
page numbersare downthe lefthandside of
the page makingreadersfollowthe information
downit.The strongfallowareaisactuallythe
weakfallowareaaskit has virtuallynothinginit
but a page numberforthe photoof the artist.
The rest of the page isfilledwiththe photo
whichattracts people tothatarticle if they
knowthe artist.
Design balance
This contents page has design Balance as
most of the page is filled up with a photo of
an artist and the other bit has the writing on
it. The page looks very organised because of
this.
Target audience and need
The Q magazine target audience are
generally older audiences, due to the older
bands they put in their magazines. Q’s
contents page like any other contents page
informs people of what’s in the magazine.
Imagery
The image is of an artist called Marc Bolan;
he appears to be a famous rock artist and
would most likely be the main article as he
is the main image. The fact he is the only
image on there could infer his importance in
this issue making people want to find out
what he’s doing.
House style/colours/typography
Q magazines use the same typography font
on each of their magazines, as it brands
their magazine. It has a main colour scheme
of Black, white and red but has a bit of
yellow because Black writing won’t show up
on the photo show on the photo. The
contents page is in a column like most
content pages and has categorized the
articles in the magazine.
Comparing and contrasting.
Both of these contentspageshave columnlikea
newspaperandare bothin numerical order
rather thanbeinginan unorganisedorder.
Howeverkerrangseemsmore unorganizedfor
the layoutof the page as it looksmore childish,
makingitmore desirableforitstargetaudience
and linkingtoitsgenre. WhereasQhas a more
organisedpage asit’sall in one column.Qalso
has one image makingthe audience focuson
them,butkerranghas more than one as they
showthe bandsmentionedinthe magazine.