2. Background
• As walking in the city, you see many Vietnamese
couples everywhere.
• This research will reveal where Vietnamese couples
usually go as well as the ideal dating for them.
3. Survey Information
• Survey about the dating of Vietnamese couples
• Sample size: 365
• Respondent criteria: Males and Females who
have boyfriend / girlfriend, 18 – 29 years old
• Area: Hanoi and Ho Chi Minh
• Conducted time: May 23, 24 2016
4. How many times of the week they go on a date
16%
10%
16%
25% 24%
10%
Less
than
one a
week
Once Twice 3 times 4times 5 times
or
more
Q: How many time of the week do you go on a date? (N=365)
2.6 Times
5. Many couples go to the same or similar dating course often.
Movies, café, and walking for dating is very common in Vietnam
Q: Please choose the activities that you do the most on a date (N=365)
Please choose the activities that you do the most on a date
42%
38%
33%
28%
26%
16%
14%
8% 7% 7% 7% 5% 4% 3% 2% 2%
3%
6. The most popular movie theaters top 3 ! (out of 62)
2
10
44
Platinum Cineplex
Lotte
CGV
Only CGV has
IMAX
CGV vs Lotte: In Hanoi & Ho Chi
Minh…
• The number of theaters
CGV=18 : Lotte=10
1.8 times more CGV
• But the popularity is about
4.4 times more for CGV
7. Please choose the activities that you do the most on a date
Couples that meet more than 3 times in a week tend to go to the basic places
The probability of the couple that go on a date less go to café relatively low
28%
38%
34%
30% 31%
13%
19%
5%
7%
11%
9%
5%
7%
5%
3% 2% 1%
45% 44%
32%
26%
23%
15% 14%
8% 7% 7% 6%
4% 4%
2% 2% 1%
5%
Meet <twice in a week (150) Meet >3 times in a week (216)
Q: Please choose the activities that you do the most on a date (N=365)
(Difference in the number of dates they go in a week)
8. Do you go out for a drink with
your partner?
About 90% of both males and females drink on a date
90%
2%
4%
4%
Yes, and both of us drink Yes, but only my partner drink
Yes, but only myself drink No, we do not / rarely go to drink
Q: Do you go out often with your partner? (N=365)
9. This is how Vietnamese males treat females like princesses…
10. Who usually pays for the date?
About 85% of males pay more
or even everything for the date.
Only 14 % of females pay more or
everything for the date.
43%
42%
12%
2% 1% 1%
The male pays for everything
Both pay but the male pays more
Both pay the about same amount
Both pay but the female pays more
The female pays for everything
I do not know
Q: Who usually pays for the date? (N=365)
11. How much money do you spend on a date as a couple?
Avg dating cost:
190,000 VND
(8.5USD)
Q: How much do you usually spend on a date as a couple? (N=365)
Avg income (males):
4,760,000 VND
(210USD)
12. What do you usually use for the transportation?
Q: How do you meet with your partner for the date?
What do you usually use for the transportation? (N=365)
84%of couples use 1 motorbike for the transportation
69%of males pick up females by motorbike / car
13. How often do you give presents to your partner
Males give presents to their partners more often than females do
6%
2%
19%
17%
27%
15%
4%
12%
13%
5%
24%
22%
21%
5%
1%
10%
I do not know
I never give presents to my
partner
Once a year
Once in a half year
Once in 3 month
Once in a month
Once in a week
More than once in a week
Males Females
Q: How often do you give presents to your partner? (N=365)
14. What couples did / went for the last date
Many couples do the standard Vietnamese date
46
44
37
30
13 13 13
11
3 3
Movie theater: Lotte, CGV, BHD
Shopping mall: AEON mall, Vincom
Q: Please share us where did you go / what did you do in the last date of yours? (N=365)
15. Where couples want to go for the next date
101
62
20
10 10
6 5 4
Movie theater: CGV
(70%)
Trip: Phu Quoc, Vung
Tau, Da Nang = “Resorts”
Q: Please share us the name of the place that you wish to go for a date next time. (N=365)
47% of couples want to go on a trip!
16. • Overall, Vietnamese unmarried young couples go on a
date for 2.6 times in average.
• About 43% of the males “Pay for everything,” 42% “Pay
more than females,” while only 1% of females “Pay more
than males,” and 2% “Pay more than males.”
• About 70% of males go pick up females for the date, and
use 1 motorbike as transportation.
• Movie theater, café, and going for walk is the most
popular way of dating.
• However, many of them with to go on trips (47%).
Resorts are the most popular for a trip.
• Gap between the reality and the ideal
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