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[Survey] How are Vietnamese couples date?
Vietnamese males treat females like princesses
Background
• As walking in the city, you see many Vietnamese
couples everywhere.
• This research will reveal where Vietnamese couples
usually go as well as the ideal dating for them.
Survey Information
• Survey about the dating of Vietnamese couples
• Sample size: 365
• Respondent criteria: Males and Females who
have boyfriend / girlfriend, 18 – 29 years old
• Area: Hanoi and Ho Chi Minh
• Conducted time: May 23, 24 2016
How many times of the week they go on a date
16%
10%
16%
25% 24%
10%
Less
than
one a
week
Once Twice 3 times 4times 5 times
or
more
Q: How many time of the week do you go on a date? (N=365)
2.6 Times
Many couples go to the same or similar dating course often.
Movies, café, and walking for dating is very common in Vietnam
Q: Please choose the activities that you do the most on a date (N=365)
Please choose the activities that you do the most on a date
42%
38%
33%
28%
26%
16%
14%
8% 7% 7% 7% 5% 4% 3% 2% 2%
3%
The most popular movie theaters top 3 ! (out of 62)
2
10
44
Platinum Cineplex
Lotte
CGV
Only CGV has
IMAX
CGV vs Lotte: In Hanoi & Ho Chi
Minh…
• The number of theaters
CGV=18 : Lotte=10
1.8 times more CGV
• But the popularity is about
4.4 times more for CGV
Please choose the activities that you do the most on a date
Couples that meet more than 3 times in a week tend to go to the basic places
The probability of the couple that go on a date less go to café relatively low
28%
38%
34%
30% 31%
13%
19%
5%
7%
11%
9%
5%
7%
5%
3% 2% 1%
45% 44%
32%
26%
23%
15% 14%
8% 7% 7% 6%
4% 4%
2% 2% 1%
5%
Meet <twice in a week (150) Meet >3 times in a week (216)
Q: Please choose the activities that you do the most on a date (N=365)
(Difference in the number of dates they go in a week)
Do you go out for a drink with
your partner?
About 90% of both males and females drink on a date
90%
2%
4%
4%
Yes, and both of us drink Yes, but only my partner drink
Yes, but only myself drink No, we do not / rarely go to drink
Q: Do you go out often with your partner? (N=365)
This is how Vietnamese males treat females like princesses…
Who usually pays for the date?
About 85% of males pay more
or even everything for the date.
Only 14 % of females pay more or
everything for the date.
43%
42%
12%
2% 1% 1%
The male pays for everything
Both pay but the male pays more
Both pay the about same amount
Both pay but the female pays more
The female pays for everything
I do not know
Q: Who usually pays for the date? (N=365)
How much money do you spend on a date as a couple?
Avg dating cost:
190,000 VND
(8.5USD)
Q: How much do you usually spend on a date as a couple? (N=365)
Avg income (males):
4,760,000 VND
(210USD)
What do you usually use for the transportation?
Q: How do you meet with your partner for the date?
What do you usually use for the transportation? (N=365)
84%of couples use 1 motorbike for the transportation
69%of males pick up females by motorbike / car
How often do you give presents to your partner
Males give presents to their partners more often than females do
6%
2%
19%
17%
27%
15%
4%
12%
13%
5%
24%
22%
21%
5%
1%
10%
I do not know
I never give presents to my
partner
Once a year
Once in a half year
Once in 3 month
Once in a month
Once in a week
More than once in a week
Males Females
Q: How often do you give presents to your partner? (N=365)
What couples did / went for the last date
Many couples do the standard Vietnamese date
46
44
37
30
13 13 13
11
3 3
Movie theater: Lotte, CGV, BHD
Shopping mall: AEON mall, Vincom
Q: Please share us where did you go / what did you do in the last date of yours? (N=365)
Where couples want to go for the next date
101
62
20
10 10
6 5 4
Movie theater: CGV
(70%)
Trip: Phu Quoc, Vung
Tau, Da Nang = “Resorts”
Q: Please share us the name of the place that you wish to go for a date next time. (N=365)
47% of couples want to go on a trip!
• Overall, Vietnamese unmarried young couples go on a
date for 2.6 times in average.
• About 43% of the males “Pay for everything,” 42% “Pay
more than females,” while only 1% of females “Pay more
than males,” and 2% “Pay more than males.”
• About 70% of males go pick up females for the date, and
use 1 motorbike as transportation.
• Movie theater, café, and going for walk is the most
popular way of dating.
• However, many of them with to go on trips (47%).
Resorts are the most popular for a trip.
• Gap between the reality and the ideal
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.

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[Survey] How are vietnamese couples date

  • 1. Your sub-title here [Survey] How are Vietnamese couples date? Vietnamese males treat females like princesses
  • 2. Background • As walking in the city, you see many Vietnamese couples everywhere. • This research will reveal where Vietnamese couples usually go as well as the ideal dating for them.
  • 3. Survey Information • Survey about the dating of Vietnamese couples • Sample size: 365 • Respondent criteria: Males and Females who have boyfriend / girlfriend, 18 – 29 years old • Area: Hanoi and Ho Chi Minh • Conducted time: May 23, 24 2016
  • 4. How many times of the week they go on a date 16% 10% 16% 25% 24% 10% Less than one a week Once Twice 3 times 4times 5 times or more Q: How many time of the week do you go on a date? (N=365) 2.6 Times
  • 5. Many couples go to the same or similar dating course often. Movies, café, and walking for dating is very common in Vietnam Q: Please choose the activities that you do the most on a date (N=365) Please choose the activities that you do the most on a date 42% 38% 33% 28% 26% 16% 14% 8% 7% 7% 7% 5% 4% 3% 2% 2% 3%
  • 6. The most popular movie theaters top 3 ! (out of 62) 2 10 44 Platinum Cineplex Lotte CGV Only CGV has IMAX CGV vs Lotte: In Hanoi & Ho Chi Minh… • The number of theaters CGV=18 : Lotte=10 1.8 times more CGV • But the popularity is about 4.4 times more for CGV
  • 7. Please choose the activities that you do the most on a date Couples that meet more than 3 times in a week tend to go to the basic places The probability of the couple that go on a date less go to café relatively low 28% 38% 34% 30% 31% 13% 19% 5% 7% 11% 9% 5% 7% 5% 3% 2% 1% 45% 44% 32% 26% 23% 15% 14% 8% 7% 7% 6% 4% 4% 2% 2% 1% 5% Meet <twice in a week (150) Meet >3 times in a week (216) Q: Please choose the activities that you do the most on a date (N=365) (Difference in the number of dates they go in a week)
  • 8. Do you go out for a drink with your partner? About 90% of both males and females drink on a date 90% 2% 4% 4% Yes, and both of us drink Yes, but only my partner drink Yes, but only myself drink No, we do not / rarely go to drink Q: Do you go out often with your partner? (N=365)
  • 9. This is how Vietnamese males treat females like princesses…
  • 10. Who usually pays for the date? About 85% of males pay more or even everything for the date. Only 14 % of females pay more or everything for the date. 43% 42% 12% 2% 1% 1% The male pays for everything Both pay but the male pays more Both pay the about same amount Both pay but the female pays more The female pays for everything I do not know Q: Who usually pays for the date? (N=365)
  • 11. How much money do you spend on a date as a couple? Avg dating cost: 190,000 VND (8.5USD) Q: How much do you usually spend on a date as a couple? (N=365) Avg income (males): 4,760,000 VND (210USD)
  • 12. What do you usually use for the transportation? Q: How do you meet with your partner for the date? What do you usually use for the transportation? (N=365) 84%of couples use 1 motorbike for the transportation 69%of males pick up females by motorbike / car
  • 13. How often do you give presents to your partner Males give presents to their partners more often than females do 6% 2% 19% 17% 27% 15% 4% 12% 13% 5% 24% 22% 21% 5% 1% 10% I do not know I never give presents to my partner Once a year Once in a half year Once in 3 month Once in a month Once in a week More than once in a week Males Females Q: How often do you give presents to your partner? (N=365)
  • 14. What couples did / went for the last date Many couples do the standard Vietnamese date 46 44 37 30 13 13 13 11 3 3 Movie theater: Lotte, CGV, BHD Shopping mall: AEON mall, Vincom Q: Please share us where did you go / what did you do in the last date of yours? (N=365)
  • 15. Where couples want to go for the next date 101 62 20 10 10 6 5 4 Movie theater: CGV (70%) Trip: Phu Quoc, Vung Tau, Da Nang = “Resorts” Q: Please share us the name of the place that you wish to go for a date next time. (N=365) 47% of couples want to go on a trip!
  • 16. • Overall, Vietnamese unmarried young couples go on a date for 2.6 times in average. • About 43% of the males “Pay for everything,” 42% “Pay more than females,” while only 1% of females “Pay more than males,” and 2% “Pay more than males.” • About 70% of males go pick up females for the date, and use 1 motorbike as transportation. • Movie theater, café, and going for walk is the most popular way of dating. • However, many of them with to go on trips (47%). Resorts are the most popular for a trip. • Gap between the reality and the ideal
  • 17. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.