Christmas is becoming more and more popular among Vietnamese nowadays. Thus, how the Vietnamese adopt this holiday and what do they usually do on this day? Q&Me has figured it out through our report below.

1. Your sub-title here
[Survey] Vietnamese Activities on Christmas
- “Go to see illuminations” is the most popular activity on Christmas all the time

2. Survey information
• Survey about Christmas Activities
• Sample size: 516 people
• Respondent criteria: 16-39 years old male & female
• Area: Nationwide
• Conducted time: Dec 10th-11th, 2015

3. Executive Summary
• 60% people care more or less about Christmas yet only 17% of
them are Christian
• 22% female tend to eat something special at home rather than eat
out on Christmas compare to 17% last year
• 20% male want to spend this Christmas with his girlfriend
• 25% female want to spend it with her family (parents, siblings)
• “Go to see illuminations” is the most popular activity on Christmas all
the time
• “Soft toys (teddy bear)” is the most wanted Christmas gift for female
• 63% choose “Jingle Bells” as TOP Christmas song

4. Respondents Profile
19%
32%
32%
11%
5%
16-19
20-24
25-29
30-34
35-39
Age
Ho Chi
Minh
26%
Hanoi
22%
Can Tho
4%
Hai Phong
3%
Da Nang
3%
Others
42%
Location
Single
73%
Married
27%
Family Status
42%
26%
18%
11%
2%
1%
Lower than 3M
3M-5M
5M-7.5M
7.5M-10M
10M-15M
15-20M
Income

5. How much do you care about Christmas?
11%
9%
21%
41%
19%
9%
10%
28%
33%
21%
Do not care at all
Do not care so much
Average
Care a little
Care
Christmas Attention
Single Maried
60% married people care more or less about Christmas
yet only 17% of them are Christian.
0%
0%
0%
4%
17%
37%
42%
0%
0%
1%
3%
10%
37%
48%
Hindu
Islam
Confucianism
I do not know
Christian
Buddhist
No religion
Religion
Single Married

6. How did you spend last & this Christmas?
29%
22%
23%
26%
36%
21%
21%
22%
I spend as normal day
I eat something special
at home
I eat out something
special
I do not know yet
This Christmas
Male Female
22% Female tend to eat something special at home rather
than eat out on Christmas compare to 17% last year
42%
17%
30%
11%
49%
19%
22%
10%
I spent as normal day
I ate something special
at home
I ate out something
special
I do not remember
Last Christmas
Male Female

7. Who do you spend your Christmas with?
5%
9%
6%
10%
18%
14%
19%
16%
12%
4%
7%
8%
9%
13%
15%
18%
18%
21%
Others
My roommate
My spouse
I do not remember
Family (spouse, kids)
Other friends
Family (parents, siblings)
My boyfriend / girlfriend
Alone
Last Christmas
Male Female
4%
6%
9%
11%
21%
13%
8%
25%
18%
5%
6%
9%
13%
13%
15%
16%
19%
20%
Others
My roommate
My spouse
I do not know
Family (spouse, kids)
Other friends
Alone
Family (parents, siblings)
My boyfriend / girlfriend
This Christmas
Male Female
20% male want to spend this Christmas with his girlfriend & 25%
female want to spend it with her family (parents, siblings)

8. What do you do on Christmas?
23%
21%
39%
34%
49%
50%
30%
33%
35%
39%
44%
51%
Have parties
Eat Christmas cake
Receive presents
Give presents
Eat something special
Go to see illuminations
Last Christmas
Male Female
33%
27%
34%
41%
55%
53%
37%
37%
40%
50%
51%
55%
Eat Christmas cake
Have parties
Receive presents
Give presents
Eat something special
Go to see illuminations
This Christmas
Male Female
“Go to see illuminations” is the most popular activity on
Christmas all the time

9. What kind of things would you like to get as
Christmas present?
Soft toys – 7% Cake – 7% Clothes – 5% Card – 4%
Mobile phone –
4%
Scarf – 3% Woolen Hat – 3% Jewelry – 3%
Shoes – 2% Socks – 1%

10. What kind of things would you like to get as
Christmas present?
7% 7%
6%
4%
4%
3% 3%
2%
2% 2%
9%
8%
5% 5%
4%
4%
2%
2%
2%
1%
Soft
toys
Cake Clothes Card Mobile
Phone
Scarf Woolen
Hat
Jewelry Shoes Socks
Male Female
“Soft toys” is the most wanted Christmas gift for female

11. What songs comes up when you hear "Christmas
song"?
Jingle Bells – 63% We wish you a Merry Christmas – 58%
Bài thánh ca buồn – 11% Last Christmas – 7%

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