How do listeners to Gem 106 and Free Radio in the Midlands spend their weekends? Where do they go? What do they do? One of our latest Orion Media research projects asked over 1000 radio listeners. Come and talk to us and we'll help you talk to these people on-air. We've plenty more slides too. It's what we do.

1. Talk to Gem
Weekends

2. How do you plan your weekends?
9%
30% 30%
32%
I tend to go to the same
places at the same time
each week
1 or 2 things hapen at a
fixed time / place but the
rest can vary
I do different things each
weekend but I like to
plan in advance
Generally I leave it to the
last minute!
Talk to Gem: Oct 2014 (Base: 438)

3. How much do you usually spend per person?
27% 27%
Day out Night out Special occasion
20%
11%
7%
2%
5%
21%
31%
21%
14%
8%
3% 3%
7%
16%
21% 21%
10%
6%
19%
35%
30%
25%
20%
15%
10%
5%
0%
Less than £20 £20 - £30 £30 - £40 £40 - £50 £50 - £60 £60 - £70 £70+
Talk to Gem: Oct 2014 (Base: 438)

4. How often do you go somewhere
2%
10%
18%
58%
7% 6%
Every week 2 - 3 times a
month
Once a month A few times a
year
Once a year Less than once
a year
you’ve not been before?
Talk to Gem: Oct 2014 (Base: 438)

5. Events / Exhibitions in the last 12 months
30%
18%
16%
14%
12% 12%
10% 10%
9%
8% 8%
6%
4%
60% of Gem 106 listeners have
attended one of the following events /
exhibitions in the last 12 months
Talk to Gem: Oct 2014 (Base: 438)

6. Have you been to the theatre in the
31%
last 12 months?
22%
21%
58% of Gem 106 listeners
have been to the theatre in
the last 12 months
14%
6%
Musical Pantomime Comedy Drama Ballet / dance
Talk to Gem: Oct 2014 (Base: 438)

7. When do you usually chose to eat out?
74%
69%
62%
49%
40%
36%
27%
Birthday
celebration
Catching up
with friends /
family
On holiday On a day trip On a shopping
trip
Date night When going to
cinema /
bowling
Talk to Gem: Oct 2014 (Base: 438)

8. When do you choose to go to an
72%
50%
47%
40%
38%
21%
10%
Special offer When the
weather is good
/ bad
Birthday
celebration
School holidays Seasonal event Nothing else to
do at the
weekend
On a date
attraction?
Talk to Gem: Oct 2014 (Base: 438)

9. Talk to Free
Weekends

10. Average spend per person
£31
£34
£46
Day out Night out Special occasion
Talk to Free: Oct 2014 (Base: 747)

11. What would encourage you to go somewhere new?
66% 65%
43%
37% 36% 35% 34%
6%
Special offer recommended
by a friend
Special event
(e.g. Theme
night /
entertainment)
Good review in
the media
Good reviews
online
Just if I fancy
a change
Noticed it
passing by
Celebrity
endorsement
Talk to Free: Oct 2014 (Base: 747)

12. Events / Exhibitions in the last 12 months
28%
14%
13% 13%
12%
11%
10% 10%
9%
8% 7%
5%
4%
Talk to Free: Oct 2014 (Base: 747)
61% of Free Radio listeners have
attended one of the following events /
exhibitions in the last 12 months

13. When do you usually chose to eat out?
65%
63%
50%
43%
40%
35%
25%
Birthday
celebration
Catching up
with friends /
family
On holiday On a day trip Date night On a shopping
trip
When going to
cinema /
bowling
Talk to Free: Oct 2014 (Base: 747)

14. When do you choose to go to an attraction?
71%
52%
45%
42%
38%
21%
13%
Special offer When the
weather is good
/ bad
Birthday
celebration
School holidays Seasonal event Nothing else to
do at the
weekend
On a date
Talk to Free: Oct 2014 (Base: 747)