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9/10 takes bath at least once/ day in which females have a
slightly higher frequency than males.
22%
27%
70%
65%
5% 4%
Male Female
Less than once / 4-5 days
Once / 4-5 days
Once / 3 days
Once / 2 days
Once / day
Multiple times / day
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Males usually wash their hair once/ day while females wash
their hair no more than once/ 2-3 days.
9%
2%
67%
21%
18%
49%
4%
23%
4%
Male Female
Less than once / 4-5 days
Once / 4-5 days
Once / 3 days
Once / 2 days
Once / day
Multiple times / day
7+8)(8#&$0)&,#)0+49
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Males are sweatier than females by 15%. 43% of male
consider himself as sweaty, female 28%
13%
6%
30%
22%
45%
51%
8%
13%
4% 8%
Male Female
I am not sweaty at all
I am not sweaty
I am normal
I am sweaty
I am extremely sweaty
:+%*#,%()+%)0+4,).+/0)+/+,
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Female has higher concerns over their body odor, although
male recognize themselves as sweaty more.
23% 23%
32% 36%
34% 27%
7% 10%
3% 3%
Male Female
Not concerned at all
Not concerned
Average
Concerned
Very concerned
;"'"%<)8=#%)*+%*#,%#/)+%).+/0)+/+,
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36)::2
After sport and in office/ school are when people get
concerned on their body odor, especially females.
56%
45%
35%
32%
20%
19%
13%
64%
45%
40%
36%
26%
23%
22%
After sport
In office / school
In elevator or closed environment
When someone point out my body odor
When changing clothes
After driving motorbike
When waking up
Female
Male
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People feel concerned the most on their armpit, mouth and
sweat smell. Females have more worries, especially armpit
and mouth.
69%
56%
51%
22%
21%
19%
78%
64%
54%
25%
31%
18%
Armpit
Mouth
Sweat smell
Arm
Scalp
Foot sole
Female
Male
!"#$%&'()*+)%(,)-#").#$/)#$#")0"#',&'*#+(
54%
40%
31%
2%
56%
31%
50%
4%
Deodorant (roll) Deodorant
(spray)
Perfume Antiperspirant
sheet
Male
Female
Roll-on deodorant is the most common product in use for body
odor protection while the second choice is perfume to females
and spray deodorant to males.
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