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Vietnam mobile application popularity and user analysis

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Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to what apps are indispensable for those who live in urban area of Vietnam.

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Vietnam mobile application popularity and user analysis

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Popular mobile app and user analysis in Vietnam Asia Plus Inc.
  2. 2. Objective Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to what apps are indispensable for those who live in urban area of Vietnam. The survey was conducted to about 600 male & female among 18-39 years old in HCM & Hanoi.
  3. 3. Media spending hours (TV / Internet) 27% 28% 27% 25% 25% 32% 28% 27% 23% 32% 88% 88% 88% 92% 88% 85% 87% 89% 86% 90% 54% 52% 56% 61% 57% 45% 53% 55% 50% 58% Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C People watching TV more than 2 hours/day People using internet 2 hours/day and more People using internet 4 hours/day and more Vietnamese in urban area spend much more hours for internet Q. How long do you watch TV a day / spend internet a day?
  4. 4. “What are the 3 apps that you use the most?”
  5. 5. Popular mobile application Facebook (84%) M=80% F=87% No.1 Zalo (58%) M=52% F=64% No.2 YouTube (17%) M=20% F=15% No.3 Messenger (12%) M=13% F=11% No.4 Gmail (9%) M=9% F=10% No.5 Lazada (8%) M=8% F=8% No.6 Instagram (7%) M=6% F=8% No.7 Chrome (7%) M=9% F=5% No.8 Shopee (6%) M=4% F=8% No.9 Viber (5%) M=4% F=5% No.10 Q. Please name 3 applications that you use spend use the most.
  6. 6. Youth are with YouTube and Instagram 22% 16% 13% 18-24 25-29 30-39 YouTube and Instagram gather popularity among 18-24 age group 13% 4% 3% 18-24 25-29 30-39
  7. 7. Social usage and email 89% 51% 83% 59% 77% 66% Facebook Zalo 18-24 25-29 30-39 Facebook is more for the youth, while Zalo is more for elderly.
  8. 8. Email for adult Email is used for the elderly group more. Less usage among 18-24 years old 6% 11% 12% 18-24 25-29 30-39
  9. 9. Key findings : EC apps usage Facebook is more for the youth, while Zalo is more for elderly. Email is used for the elderly group more 16% 13% 19% 10% 22% 19% 21% 11% 8% 8% 8% 3% 9% 12% 10% 5% 6% 4% 8% 4% 10% 3% 8% 4% 3% 2% 3% 2% 2% 3% 3% 2% Total Column2 Male Female Column3 18-24 25-29 30-39 30-40 high social users low social users Lazada Shopee Others Online shopping
  10. 10. Key app user profile: Facebook 84% 80% 87% 89% 83% 77% 83% 85% 87% 81% Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C Generally popular regardless of the profile. Higher popularity in female.
  11. 11. Key app user profile: Zalo 58% 52% 64% 51% 59% 66% 61% 55% 53% 62% Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C The ratio of using Zalo higher at female and elders.
  12. 12. Key app user profile: YouTube 17% 20% 15% 22% 16% 13% 18% 17% 23% 12% Total Male Female 18-24 25-29 30-39 HCM HN Class D, E Class A, B, C The ratio of using YouTube higher at male & youngsters.
  13. 13. “What are the apps that you installed recently and would like to recommend others?”
  14. 14. App that Vietnamese recently likes Shopee (9%) No.1 • Online shopping app • Download: 5m • Rating: 4,1/5 (47.777 persons) Grab (7%) No.2 • Travel app • Download: 50m • Rating: 4,5/5 (1.220.134 persons) Lazada (7%) No.3 • Online shopping app • Download: 50m • Rating: 4,2/5 (1.232.488 persons) Mocha (7%) No.4 • Message app • Download: 5m • Rating: 4,3/5 (94.607 persons) Momo (5%) No.5 • Payment app • Download: 1m • Rating: 4,2/5 (21,974 persons) Q. Please name applications that you installed within 30 days and would like to recommend it. (excluding the ones that are already mentioned in the apps that are used mostly)
  15. 15. AUDIENCE PROFILE
  16. 16. Respondent profile (N=579) Gender Male, 49%Female, 51% 18-24, 35% 25-29, 34% 30-39, 31% Age HCM, 47% HN, 53% City Household income 9% 21% 20% 22% 28% Under 4,000,000 VND 4,000,000 - 9,000,000 VND 9,000,001 - 14,000,000 VND 14,000,001 - 20,000,000 VND Above 20,000,000 VND
  17. 17. Q&Me – About Online Market Research Services
  18. 18. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  19. 19. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Nov, 2017 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  20. 20. Process for the quality assurance Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  21. 21. Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI Evaluation for our quality assurance
  22. 22. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043

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