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Introduction to Game Thinking Amy Jo Kim, Ph.D. gamethinkinglive.com
Game Thinking the art and science of engaging customers on a path to mastery
Amy Jo Kim, Ph.D. Game Designer & Startup Coach
Game Thinking a synthesis of game design, systems thinking, Agile/Lean UX, & design thinking smarter, faster
 innovation
Game Thinking 3 core principles that accelerate innovation & drive long-term engagement
3 Test your ideas with a small handful of passionate early customers 21
Create something that a few people love - even if most people don’t get
 it right away Paul Buchheit Partner, Y-Combinator
find & leverage your super-fans 
 then expand 
 from that base
3 To design for engagement, start with your Learning Loop 1 2
Fun is just another word for learning Raph Koster author, A Theory of Fun
the best MVP is your Core Learning Loop
321 Play-test your ideas early with small high-learning experiments
What We Offer resources workshops coaching design services Peter Drucker The best way to have a good idea is to have lots ...
don’t fall in love with an idea; fall in love with solving a problem & learning from your customers
Everett Rogers Scientist, Bell Labs Playtesting Progression who do you listen to? at what dev stage?
Early Majority Closed Beta Friends & Family Team & 
 Department typical play-testing progression 

Early Majority Closed Beta Friends & Family Team & 
 Department Super-fan Community super-fan play-testing progression 

step-by-step system to 
 accelerate product innovation Game Thinking Toolkit Clarify Identify Listen Distill Design Protot...
empower your team with the Game Thinking Toolkit
What can Game Thinking do for you? • Accelerate early product development • Surface key insights from EXACTLY the right cu...
Learn more at gamethinkinglive.com
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
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What is Game Thinking?

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What is Game Thinking? What makes this approach so powerful and effective? How can Game Thinking help you innovate more successfully?

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What is Game Thinking?

  1. 1. Introduction to Game Thinking Amy Jo Kim, Ph.D. gamethinkinglive.com
  2. 2. Game Thinking the art and science of engaging customers on a path to mastery
  3. 3. Amy Jo Kim, Ph.D. Game Designer & Startup Coach
  4. 4. Game Thinking a synthesis of game design, systems thinking, Agile/Lean UX, & design thinking smarter, faster
 innovation
  5. 5. Game Thinking 3 core principles that accelerate innovation & drive long-term engagement
  6. 6. 3 Test your ideas with a small handful of passionate early customers 21
  7. 7. Create something that a few people love - even if most people don’t get
 it right away Paul Buchheit Partner, Y-Combinator
  8. 8. find & leverage your super-fans 
 then expand 
 from that base
  9. 9. 3 To design for engagement, start with your Learning Loop 1 2
  10. 10. Fun is just another word for learning Raph Koster author, A Theory of Fun
  11. 11. the best MVP is your Core Learning Loop
  12. 12. 321 Play-test your ideas early with small high-learning experiments
  13. 13. What We Offer resources workshops coaching design services Peter Drucker The best way to have a good idea is to have lots of ideas Linus Pauling Scientist
  14. 14. don’t fall in love with an idea; fall in love with solving a problem & learning from your customers
  15. 15. Everett Rogers Scientist, Bell Labs Playtesting Progression who do you listen to? at what dev stage?
  16. 16. Early Majority Closed Beta Friends & Family Team & 
 Department typical play-testing progression 

  17. 17. Early Majority Closed Beta Friends & Family Team & 
 Department Super-fan Community super-fan play-testing progression 

  18. 18. step-by-step system to 
 accelerate product innovation Game Thinking Toolkit Clarify Identify Listen Distill Design Prototype Test Validate
  19. 19. empower your team with the Game Thinking Toolkit
  20. 20. What can Game Thinking do for you? • Accelerate early product development • Surface key insights from EXACTLY the right customers • Create a simple yet compelling MVP* • Build long-term engagement from the ground up • Empower your customers with a coherent path to mastery *Minimum Viable Product
  21. 21. Learn more at gamethinkinglive.com

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