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Introduction to Game Thinking
Amy Jo Kim, Ph.D. gamethinkinglive.com
Game
Thinking
the art and science of
engaging customers
on a path to mastery
Amy Jo Kim, Ph.D.
Game Designer &
Startup Coach
Game
Thinking
a synthesis of
game design,
systems thinking,
Agile/Lean UX,
& design thinking
smarter, faster

innovation
Game
Thinking
3 core principles that
accelerate innovation
& drive long-term
engagement
3
Test your ideas
with a small
handful of
passionate
early customers
21
Create something
that a few people
love - even if most
people don’t get

it right away
Paul Buchheit
Partner, Y-Combinator
find & leverage
your super-fans 

then expand 

from that base
3
To design for
engagement,
start with your
Learning Loop
1 2
Fun is just
another word
for learning
Raph Koster
author, A Theory of Fun
the best MVP is your Core Learning Loop
321
Play-test your
ideas early
with small
high-learning
experiments
What We Offer
resources workshops coaching
design services
Peter
Drucker
The best way
to have a good
idea is to have
lots ...
don’t fall in love with an idea; fall in love with
solving a problem & learning from your customers
Everett Rogers
Scientist, Bell Labs
Playtesting
Progression
who do you listen to?
at what dev stage?
Early Majority
Closed Beta
Friends & Family
Team & 

Department
typical
play-testing
progression 

Early Majority
Closed Beta
Friends & Family
Team & 

Department
Super-fan
Community
super-fan
play-testing
progression 

step-by-step
system to 

accelerate
product
innovation
Game Thinking Toolkit Clarify
Identify
Listen
Distill
Design
Protot...
empower your team with the
Game Thinking Toolkit
What can Game Thinking do for you?
• Accelerate early product development
• Surface key insights from EXACTLY the right cu...
Learn more at gamethinkinglive.com
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
What is Game Thinking?
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What is Game Thinking?

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What is Game Thinking? What makes this approach so powerful and effective? How can Game Thinking help you innovate more successfully?

Published in: Design
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What is Game Thinking?

  1. 1. Introduction to Game Thinking Amy Jo Kim, Ph.D. gamethinkinglive.com
  2. 2. Game Thinking the art and science of engaging customers on a path to mastery
  3. 3. Amy Jo Kim, Ph.D. Game Designer & Startup Coach
  4. 4. Game Thinking a synthesis of game design, systems thinking, Agile/Lean UX, & design thinking smarter, faster
 innovation
  5. 5. Game Thinking 3 core principles that accelerate innovation & drive long-term engagement
  6. 6. 3 Test your ideas with a small handful of passionate early customers 21
  7. 7. Create something that a few people love - even if most people don’t get
 it right away Paul Buchheit Partner, Y-Combinator
  8. 8. find & leverage your super-fans 
 then expand 
 from that base
  9. 9. 3 To design for engagement, start with your Learning Loop 1 2
  10. 10. Fun is just another word for learning Raph Koster author, A Theory of Fun
  11. 11. the best MVP is your Core Learning Loop
  12. 12. 321 Play-test your ideas early with small high-learning experiments
  13. 13. What We Offer resources workshops coaching design services Peter Drucker The best way to have a good idea is to have lots of ideas Linus Pauling Scientist
  14. 14. don’t fall in love with an idea; fall in love with solving a problem & learning from your customers
  15. 15. Everett Rogers Scientist, Bell Labs Playtesting Progression who do you listen to? at what dev stage?
  16. 16. Early Majority Closed Beta Friends & Family Team & 
 Department typical play-testing progression 

  17. 17. Early Majority Closed Beta Friends & Family Team & 
 Department Super-fan Community super-fan play-testing progression 

  18. 18. step-by-step system to 
 accelerate product innovation Game Thinking Toolkit Clarify Identify Listen Distill Design Prototype Test Validate
  19. 19. empower your team with the Game Thinking Toolkit
  20. 20. What can Game Thinking do for you? • Accelerate early product development • Surface key insights from EXACTLY the right customers • Create a simple yet compelling MVP* • Build long-term engagement from the ground up • Empower your customers with a coherent path to mastery *Minimum Viable Product
  21. 21. Learn more at gamethinkinglive.com

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