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12.
321
Play-test your
ideas early
with small
high-learning
experiments
13.
What We Offer
resources workshops coaching
design services
Peter
Drucker
The best way
to have a good
idea is to have
lots of ideas
Linus Pauling
Scientist
14.
don’t fall in love with an idea; fall in love with
solving a problem & learning from your customers
15.
Everett Rogers
Scientist, Bell Labs
Playtesting
Progression
who do you listen to?
at what dev stage?
16.
Early Majority
Closed Beta
Friends & Family
Team &
Department
typical
play-testing
progression
17.
Early Majority
Closed Beta
Friends & Family
Team &
Department
Super-fan
Community
super-fan
play-testing
progression
18.
step-by-step
system to
accelerate
product
innovation
Game Thinking Toolkit Clarify
Identify
Listen
Distill
Design
Prototype
Test
Validate
19.
empower your team with the
Game Thinking Toolkit
20.
What can Game Thinking do for you?
• Accelerate early product development
• Surface key insights from EXACTLY the right customers
• Create a simple yet compelling MVP*
• Build long-term engagement from the ground up
• Empower your customers with a coherent path to mastery
*Minimum Viable Product