SlideShare a Scribd company logo
1 of 151
Download to read offline
Game Thinking
innovate smarter
with design techniques from hit games
Is this you?
• I want to reduce churn and engage my
customers more deeply
• I want to tune my ideas with the right
people and find product/market fit
• I want better innovation outcomes with
a process based on real-world success
Amy Jo Kim, Ph.D.

Game Designer
Startup Coach
Entrepreneur
I help startups, game studios & global brands build
deep engagement from the ground up
I’ve worked on a diverse set of
innovative worldwide hits
online marketplace
Massively multuplayer RPG
Multi-player rhythm action game
PC simulation game
mobile fashion game
digital mental health app
online toy rental service
Some teams I worked with created breakthrough hits

Others didn’t cross the chasm
What’s the difference between 

teams that succeed & fail?
Game Thinking
5 steps to product/market fit
Game Thinking
Hypothesize & plan your experiment
articulate your product strategy
and prioritize your assumptions
Game Thinking Quotes
“The best way to
have a good idea is
to have lots of ideas.”
Linus Pauling
Scientist
Don’t fall in love with your first idea
Game Thinking Quotes
Stage
Kill
Gate
Concept Bank
Kill
Gate
Kill
Gate
Stage
Stage
Stage
Stage Gate Theory
Game Thinking Quotes
Stage
Kill
Gate
Concept Bank
Kill
Gate
Kill
Gate
Stage
Stage
Stage
Stage Gate Theory
Game Thinking Quotes
Stage
Kill
Gate
Concept Bank
Kill
Gate
Kill
Gate
Stage
Stage
Stage
Stage Gate Theory
Game Thinking Quotes
Stage
Kill
Gate
Concept Bank
Kill
Gate
Kill
Gate
Stage
Stage
Stage
Stage Gate Theory
Game Thinking Quotes
Plan your experiment with the MVP Canvas
• x
evergreen hit game
Discover Your Personal Style
Glamorous Trendsetting Understated
MVP Canvas BEFORE
Young women
(18-30) who play
mobile fashion
games
Aspirational
dress-up in
designer fashion
PLUS celebrity
stylist advice
MVP Canvas BEFORE
Young women 

(18-30) who play
mobile fashion
games
Aspirational 

dress-up in designer
fashion PLUS
celebrity stylist advice
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative
– stay up-to-date
on fashion by
playing – not just
looking
MVP Canvas BEFORE
Young women 

(18-30) who play
mobile fashion
games
Aspirational 

dress-up in designer
fashion PLUS
celebrity stylist advice
F2P co-op game with
real-world fashion
content and hot
trends
Vogue alternative –
stay up-to-date on
fashion by playing –
not just looking
F2P game experience
Existing, addressable
audience for fashion
games
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
MVP Canvas BEFORE
Young women 

(18-30) who play
mobile fashion
games
Aspirational 

dress-up in designer
fashion PLUS
celebrity stylist advice
F2P co-op game with
real-world fashion
content and hot
trends
Vogue alternative –
stay up-to-date on
fashion by playing –
not just looking
F2P game experience
Existing, addressable
audience for fashion
games
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
Young women
want a mobile
game based on
real-world fashion
PLUS access to a
celebrity stylist
Game Thinking
Empathize with your Superfans
identify your hot-core customers and
design for their needs, habits and frustrations
Game Thinking Quotes
“Build something just a
few people want - even
if most people don’t get
it right away”
Paul Buchheit
Partner, Y-Combinator
Find your early hot-core customers
Game Thinking Quotes
Innovation diffusion theory
EVERETT ROGERS, 1961
Have you ever
listened to the
wrong
customers?
Finding your cearly customers

can determine whether you
thrive - or fail
This innovative gaming
platform didn't make it
across the chasm
This innovative
mobile health service
became a hit
Game Thinking Quotes
Crossing the Chasm
GEOFFREY MOORE, 1991
HASM
Game Thinking Quotes
Crossing the Chasm
GEOFFREY MOORE, 1991
HASMSTART NOT 
Who to listen to - & who to ignore?
don’t rely on
friends & family
or people in
your ultimate
target market
increasing value over time
Game Thinking Quotes
MVP Test
Speed Interview
How do (the most successful) innovators

find & leverage Superfans?
rhythm action nerds
who know the basics
simulation enthusiasts
who love to make things
Lego-loving families who
enjoy sharing photos
Mobile-savvy fashionistas
who love to play dress-up
How did the Covet
Fashion team
identify & leverage
their Superfans?
bVisionary Leaders
Superfan Screener
Speed interviews
Concept Playtests
Game Thinking Quotes
How can YOU do this?
MVP Test
Speed Interview
Game Thinking Quotes
Super Fan Funnel
MVP Test
Speed Interview
Screener
x
Game Thinking Quotes
Super Fan Funnel
MVP Test
Speed Interview
Screener
Game Thinking Quotes
Super Fan Funnel
MVP Test
Interview
Screener
Game Thinking Quotes
Super Fan Funnel
Playtest
Interview
Screener
Game Thinking Quotes
If you want to cross the chasm…
Game Thinking Quotes
Early
adopters
Start Here
Game Thinking Quotes
Early
majority
Expand when ready
Game Thinking
Design your Customer Journey
sketch out how your customer
experience will evolve over time
Game Thinking Quotes
Make people better at
something they want to
get better at.
Kathy Sierra
Author, Headfirst Series
Upgrade your user, not your product
Game Thinking Quotes
Mastery Path
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
What is this? Is it right for me?

What’s the value proposition?
Game Thinking Quotes
Mastery Path
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
How do I learn the ropes? 

How do I start giving & getting value?
Game Thinking Quotes
Mastery Path
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
What urge pulls me back?
What am I getting better at?
Game Thinking Quotes
Mastery Path
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
What skills & knowledge have I mastered?
How can I leverage that?
Game Thinking Quotes
Mastery Path
skill-building
feedback
repeatable,
pleasurable
activity
progress &
investment
cues &
triggers
cues &
triggers
internal
situational
external
engaged
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
skill-building
feedback
repeatable,
pleasurable
activity
progress &
investment
cues &
triggers
cues &
triggers
Learning
Loop
Game Thinking Quotes
Discovery is for Visitors
Social discovery
via friends and
colleagues
Game Thinking Quotes
Mastery Path
skill-building
feedback
repeatable,
pleasurable
activity
progress &
investment
cues &
triggers
cues &
triggers
internal
situational
external
engaged
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
skill-building
feedback
repeatable,
pleasurable
activity
progress &
investment
cues &
triggers
cues &
triggers
Learning
Loop
Game Thinking Quotes
Onboarding is for Newbies
Learn the
ropes with a
friendly bot
Game Thinking Quotes
Mastery Path
skill-building
feedback
repeatable,
pleasurable
activity
progress &
investment
cues &
triggers
cues &
triggers
internal
situational
external
engaged
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
skill-building
feedback
repeatable,
pleasurable
activity
progress &
investment
cues &
triggers
cues &
triggers
Learning
Loop
Game Thinking Quotes
Habit-building is for Regulars
Customized
group chat with
emojis, bots,
and integrations
Game Thinking Quotes
Mastery Path
skill-building
feedback
repeatable,
pleasurable
activity
progress &
investment
cues &
triggers
cues &
triggers
internal
situational
external
engaged
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
skill-building
feedback
repeatable,
pleasurable
activity
progress &
investment
cues &
triggers
cues &
triggers
Learning
Loop
Game Thinking Quotes
Mastery is for Enthusiasts
Launch a channel,
program a bot,
integrate your app
Game Thinking Quotes
Build something people love
Create an experience
that gets better as
your customers
become more skillful
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
Game Thinking Quotes
How does this work
in practice?
MVP Test
Speed Interview
Distil. Key Customer Insights with Job Stories
When _________
I want to ______________
so I can ______________
trigger
activity + goal
Job Story
desired outcome
Focus on you Habit Stories = 

Job Stories Built Around a Habit
Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
“When I’m tired after a long day at work, I want to
kick off my heels, flop on the couch, & immerse
myself in a beautiful world of high fashion. I just
wish it was more customized to me and my taste.”
BEHAVIOR: Fashion Browser
Existing Habit
BEHAVIOR: Fashion Browser
Habit Story
Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
BEHAVIOR: Co-creator
Existing Habit
“Patti told me to put these shoes and belt together
with this outfit – I’d never think of that combination
but it TOTALLY works. I wish I had her advice all
the time.”
BEHAVIOR: Co-creator
Habit Story
Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
“I LOVE to get my friends together at my
place before heading out, so I can critique
their outfits and tell them how to dress better.
Those girls NEED me :-)”
BEHAVIOR: Armchair Stylist

Existing Habit
BEHAVIOR: Armchair Stylist

Habit Story
Game Thinking
Playtest Your Learning Loop
bring your core functionality to life by
testing with high-need early customers
Game Thinking Quotes
“In a loop, you’re
learning a skill &
updating your mental
model. That’s what
leads to player delight.”
Dan Cook
co-founder, Spry Fox Games
Game Thinking Quotes
What’s the right MVP 

for your engaging product?
MVP Test
Speed Interview
Fake 

landing page?
Fake 

landing page?
X
Operant
Conditioning
AKA 

Skinner Box?
X
Operant
Conditioning
AKA 

Skinner Box?
Self-
Determination
Theory
Game Thinking Quotes
MVP Test
Speed Interview
Skill-building
makes customers
more awesome
Game Thinking Quotes
“Fun is just another
word for learning.”
Raph Koster
author, A Theory of Fun
“finding the fun” =
building engagement from the inside out
Game Thinking Quotes
skill-building
feedback
repeatable,
pleasurable
activity
progress &
investment
cues &
triggers
cues &
triggers
internal
situational
external
engaged
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
skill-building
feedback
repeatable,
pleasurable
activity
progress &
investment
cues &
triggers
cues &
triggers
Learning
Loop
Learning Loop
makes customers
more skillful
identify your
core social actions
identify your
core social actions
Game Thinking Quotes
all updates &
messages read
read & respond
to updates
customize your
communications
& channel
FOMO —
check updates
FOMO —
check updates
TRIGGER
ACTIVITY
Game Thinking Quotes
all updates &
messages read
read & respond
to updates
customize your
communications
& channel
FOMO —
check updates
FOMO —
check updates
SIMPLE
FEEDBACK
Game Thinking Quotes
all updates &
messages read
read & respond
to updates
customize your
communications
& channel
FOMO —
check updates
FOMO —
check updates
SIMPLE
FEEDBACK
Game Thinking Quotes
all updates &
messages read
read & respond
to updates
customize your
communications
& channel
FOMO —
check updates
FOMO —
check updates
PROGRESS
TRIGGER
Game Thinking Quotes
MVP Test
Speed Interview
Design your
Learning Loop to
make customers
more skillful
Early Majority
Closed Beta
Friends & Family
Team & 

Department
typical
play-testing
progression 

Early Majority
Closed Beta
Friends & Family
Team & 

Department
Super-fan
Community
super-fan
play-testing
progression 

Common Testing Artifacts
prototype your product with increasing fidelity
Concept Storyboards
Visualize how customers use your product over time
3-Part Playtest Script
1) warmup 2) test your artifact 3) debrief
Game Thinking Quotes
“You can use an eraser
on the drafting table or
a sledgehammer on the
construction site.”
Frank Lloyd Wright
Architect
Game Thinking Quotes
Want clear, actionable data?
Playtest
Interview
Screener
with Superfan Cohorts
Game Thinking
Validate your assumptions
distill your test results and
create your product roadmap
Game Thinking Quotes
MVP Test
Speed Interview
How do (the best) game designers and
product leaders validate ideas and

bring an MVP to life?
Game Thinking Quotes
“MVP is a liquid,
not a solid”
Steve Vassallo
Partner, Foundation Capitol
we imagined living out a rock star fantasy…
and started by tuning & iterating a single song
we imagined a doll house come to life…
and started with tiny world-building experiments
we imagined a cooperative dress-up game…
and piggy-backed our ideas onto existing habits
we imagined a science-based happiness game…
and built a simpler UX that delighted early customers
Game Thinking Quotes
MVP Test
Speed Interview
now it’s your turn
Who should I listen to?
Who should I listen to?
What should I build?
Who should I listen to?
What should I build?
At what development stage?
Game Thinking Quotes
MVP
BETA
LAUNCH
EXPANSION
ONBOARDINGDISCOVERY HABIT-BUILDING MASTERY
Game Thinking Roadmap
Game Thinking Quotes
MVP
BETA
LAUNCH
EXPANSION
ONBOARDINGDISCOVERY HABIT-BUILDING MASTERY
Game Thinking Roadmap
Game Thinking Quotes
MVP
BETA
LAUNCH
EXPANSION
ONBOARDINGDISCOVERY HABIT-BUILDING MASTERY
Game Thinking Roadmap
Game Thinking Quotes
MVP
BETA
LAUNCH
EXPANSION
ONBOARDINGDISCOVERY HABIT-BUILDING MASTERY
Game Thinking Roadmap
Game Thinking Quotes
MVP
BETA
LAUNCH
EXPANSION
ONBOARDINGDISCOVERY HABIT-BUILDING MASTERY
Game Thinking Roadmap
Game Thinking Quotes
MVP
BETA
LAUNCH
EXPANSION
ONBOARDINGDISCOVERY HABIT-BUILDING MASTERY
Game Thinking Roadmap
Game Thinking Quotes
MVP
BETA
LAUNCH
EXPANSION
ONBOARDINGDISCOVERY HABIT-BUILDING MASTERY
Game Thinking Roadmap
Game Thinking Quotes
MVP
BETA
LAUNCH
EXPANSION
ONBOARDINGDISCOVERY HABIT-BUILDING MASTERY
Game Thinking Roadmap
Game Thinking Quotes
MVP
BETA
LAUNCH
EXPANSION
ONBOARDINGDISCOVERY HABIT-BUILDING MASTERY
Game Thinking Roadmap
START HERE
How did Covet Fashion come to life?
Pleasurable Daily Habit: browsing & rating outfits
I love seeing what’s
new, browsing designer
clothes – it’s the
perfect way to unwind
after a long day
I love raiding my friend’s
closet to borrow shoes
for my outfit — it’s like
real life, only better
Patti’s Closet
OPEN
SLOT
OPEN
SLOT
Tops Bottoms Shoes Bags Jewelry Scarves IntimatesDresses
23

items
Social Hook: raiding your friend’s closet
is for Enthusiasts
Discover Your Style
Attend an Event
Make a Collection
Browse Your Stream
Mastery Path: Get ahead
by putting together
great outfits
Invites
Waiting
Browse New
Content
Dress for the Event
Get Social Feedback Raid your friend’s closet
Browse your Style Feed Choose an Invitation
Learning Loop: dress up for aspirational events
Game Thinking Quotes
Stage
Kill
Gate
Concept Bank
Kill
Gate
Kill
Gate
Stage
Stage
Stage
Prototype to Learn
Game Thinking Quotes
Stage
Kill
Gate
Concept Bank
Kill
Gate
Kill
Gate
Stage
Stage
Stage
don’t fall in love with an idea;
fall in love with
solving a problem & learning
from your customers
Prototype to Learn
What can Game Thinking do for you?
• Create a high-learning MVP* for exactly the right customers
• Build an experience people come back to, again and again
• Dramatically improve your innovation outcomes
*Minimum Viable Product
gamethinking.io
want more?

More Related Content

What's hot

How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hit
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hitHow Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hit
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hitAmy Jo Kim
 
Principles of Gamification Presentation
Principles of Gamification PresentationPrinciples of Gamification Presentation
Principles of Gamification PresentationGameZBoost
 
Smart Gamification: Social Game Design for a Connected World
Smart Gamification: Social Game Design for a Connected WorldSmart Gamification: Social Game Design for a Connected World
Smart Gamification: Social Game Design for a Connected WorldAmy Jo Kim
 
Gamification 101: Design the Player Journey
Gamification 101: Design the Player JourneyGamification 101: Design the Player Journey
Gamification 101: Design the Player JourneyAmy Jo Kim
 
Gamification Workshop 2010
Gamification Workshop 2010Gamification Workshop 2010
Gamification Workshop 2010Amy Jo Kim
 
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)Kongregate
 
Anatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:Kyiv
Anatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:KyivAnatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:Kyiv
Anatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:KyivRalf C. Adam
 
Personalisation as the key to optimising your game's revenue & LTV.
Personalisation as the key to optimising your game's revenue & LTV.Personalisation as the key to optimising your game's revenue & LTV.
Personalisation as the key to optimising your game's revenue & LTV.GameCamp
 
Game monetization: Overview of monetization methods for free-to-play games
Game monetization: Overview of monetization methods for free-to-play gamesGame monetization: Overview of monetization methods for free-to-play games
Game monetization: Overview of monetization methods for free-to-play gamesAndrew Dotsenko
 
Effective LiveOps Strategies for F2P Games
Effective LiveOps Strategies for F2P GamesEffective LiveOps Strategies for F2P Games
Effective LiveOps Strategies for F2P GamesJames Gwertzman
 
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products Amy Jo Kim
 
What is Game Thinking?
What is Game Thinking?What is Game Thinking?
What is Game Thinking?Amy Jo Kim
 
New tools and services to take your live ops to the next level
New tools and services to take your live ops to the next levelNew tools and services to take your live ops to the next level
New tools and services to take your live ops to the next levelCrystin Cox
 
Gamification Player / User Types HEXAD
Gamification Player / User Types HEXADGamification Player / User Types HEXAD
Gamification Player / User Types HEXADAndrzej Marczewski
 
LAFS Game Mechanics - Social Mechanics
LAFS Game Mechanics - Social MechanicsLAFS Game Mechanics - Social Mechanics
LAFS Game Mechanics - Social MechanicsDavid Mullich
 
Product Design Sprint
Product Design SprintProduct Design Sprint
Product Design SprintBaris Erkol
 
Game Design - Monetization
Game Design - MonetizationGame Design - Monetization
Game Design - MonetizationErez Yerushalmi
 
LAFS SVI Level 3 - Game Design and Analysis
LAFS SVI Level 3 - Game Design and AnalysisLAFS SVI Level 3 - Game Design and Analysis
LAFS SVI Level 3 - Game Design and AnalysisDavid Mullich
 
Design Sprints for Innovation
Design Sprints for InnovationDesign Sprints for Innovation
Design Sprints for InnovationDave Hogue
 

What's hot (20)

How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hit
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hitHow Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hit
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hit
 
Principles of Gamification Presentation
Principles of Gamification PresentationPrinciples of Gamification Presentation
Principles of Gamification Presentation
 
Smart Gamification: Social Game Design for a Connected World
Smart Gamification: Social Game Design for a Connected WorldSmart Gamification: Social Game Design for a Connected World
Smart Gamification: Social Game Design for a Connected World
 
Gamification 101: Design the Player Journey
Gamification 101: Design the Player JourneyGamification 101: Design the Player Journey
Gamification 101: Design the Player Journey
 
Gamification Workshop 2010
Gamification Workshop 2010Gamification Workshop 2010
Gamification Workshop 2010
 
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)
 
Anatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:Kyiv
Anatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:KyivAnatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:Kyiv
Anatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:Kyiv
 
Personalisation as the key to optimising your game's revenue & LTV.
Personalisation as the key to optimising your game's revenue & LTV.Personalisation as the key to optimising your game's revenue & LTV.
Personalisation as the key to optimising your game's revenue & LTV.
 
Game monetization: Overview of monetization methods for free-to-play games
Game monetization: Overview of monetization methods for free-to-play gamesGame monetization: Overview of monetization methods for free-to-play games
Game monetization: Overview of monetization methods for free-to-play games
 
Effective LiveOps Strategies for F2P Games
Effective LiveOps Strategies for F2P GamesEffective LiveOps Strategies for F2P Games
Effective LiveOps Strategies for F2P Games
 
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
 
What is Game Thinking?
What is Game Thinking?What is Game Thinking?
What is Game Thinking?
 
New tools and services to take your live ops to the next level
New tools and services to take your live ops to the next levelNew tools and services to take your live ops to the next level
New tools and services to take your live ops to the next level
 
Gamification Player / User Types HEXAD
Gamification Player / User Types HEXADGamification Player / User Types HEXAD
Gamification Player / User Types HEXAD
 
LAFS Game Mechanics - Social Mechanics
LAFS Game Mechanics - Social MechanicsLAFS Game Mechanics - Social Mechanics
LAFS Game Mechanics - Social Mechanics
 
Gamification,
Gamification,Gamification,
Gamification,
 
Product Design Sprint
Product Design SprintProduct Design Sprint
Product Design Sprint
 
Game Design - Monetization
Game Design - MonetizationGame Design - Monetization
Game Design - Monetization
 
LAFS SVI Level 3 - Game Design and Analysis
LAFS SVI Level 3 - Game Design and AnalysisLAFS SVI Level 3 - Game Design and Analysis
LAFS SVI Level 3 - Game Design and Analysis
 
Design Sprints for Innovation
Design Sprints for InnovationDesign Sprints for Innovation
Design Sprints for Innovation
 

Similar to Game thinking for rapid innovation

Game Thinking Playbook by Amy Jo Kim
Game Thinking Playbook by Amy Jo KimGame Thinking Playbook by Amy Jo Kim
Game Thinking Playbook by Amy Jo KimSynerzip
 
Shanghai Keynote: Innovate smarter with Game Thinking
Shanghai Keynote: Innovate smarter with Game ThinkingShanghai Keynote: Innovate smarter with Game Thinking
Shanghai Keynote: Innovate smarter with Game ThinkingAmy Jo Kim
 
Breakthrough innovation habits to imbibe
Breakthrough innovation habits to imbibeBreakthrough innovation habits to imbibe
Breakthrough innovation habits to imbibeAnshumali Saxena
 
The 7 Habits of Breakthrough Innovators
The 7 Habits of Breakthrough InnovatorsThe 7 Habits of Breakthrough Innovators
The 7 Habits of Breakthrough InnovatorsAmy Jo Kim
 
MVP Design Hacks: Sprint 8
MVP Design Hacks: Sprint 8MVP Design Hacks: Sprint 8
MVP Design Hacks: Sprint 8Amy Jo Kim
 
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015
7 Habits of Breakthrough Entrepreneurs - Casual Connect 20157 Habits of Breakthrough Entrepreneurs - Casual Connect 2015
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
 
MVP Design Hacks 7: Iterate Your Design with Customer Insights
MVP Design Hacks 7: Iterate Your Design with Customer InsightsMVP Design Hacks 7: Iterate Your Design with Customer Insights
MVP Design Hacks 7: Iterate Your Design with Customer InsightsAmy Jo Kim
 
Cmx 2019 find your superfans
Cmx 2019 find your superfansCmx 2019 find your superfans
Cmx 2019 find your superfansAmy Jo Kim
 
Three massive mistakes that smart entrepreneurs make
Three massive mistakes that smart entrepreneurs makeThree massive mistakes that smart entrepreneurs make
Three massive mistakes that smart entrepreneurs makeAmy Jo Kim
 
Three Powerful Ideas to help investors make smart decisions
Three Powerful Ideas to help investors make smart decisionsThree Powerful Ideas to help investors make smart decisions
Three Powerful Ideas to help investors make smart decisionsAmy Jo Kim
 
Mvp design hacks 7
Mvp design hacks 7Mvp design hacks 7
Mvp design hacks 7Amy Jo Kim
 
Improve your product design with Game Thinking (UIE Webinar)
Improve your product design with Game Thinking (UIE Webinar)Improve your product design with Game Thinking (UIE Webinar)
Improve your product design with Game Thinking (UIE Webinar)Amy Jo Kim
 
Go From Idea To MVP – FAST! - By Amy Jo Kim
Go From Idea To MVP – FAST! - By Amy Jo KimGo From Idea To MVP – FAST! - By Amy Jo Kim
Go From Idea To MVP – FAST! - By Amy Jo KimSynerzip
 
Game Thinking UIE 2016 Keynote
Game Thinking UIE 2016 KeynoteGame Thinking UIE 2016 Keynote
Game Thinking UIE 2016 KeynoteAmy Jo Kim
 
5 Design Hacks to Build a Better Product in Less Time
5 Design Hacks to Build a Better Product in Less Time5 Design Hacks to Build a Better Product in Less Time
5 Design Hacks to Build a Better Product in Less TimeAmy Jo Kim
 
How to drive user engagement like Slack, Snapchat & Kickstarter
How to drive user engagement like Slack, Snapchat & KickstarterHow to drive user engagement like Slack, Snapchat & Kickstarter
How to drive user engagement like Slack, Snapchat & KickstarterAmy Jo Kim
 
Game Thinking Asia Keynote
Game Thinking Asia KeynoteGame Thinking Asia Keynote
Game Thinking Asia KeynoteAmy Jo Kim
 
Gamification stanford class 10-11 v2
Gamification stanford class 10-11 v2Gamification stanford class 10-11 v2
Gamification stanford class 10-11 v2Leigh Marriner
 

Similar to Game thinking for rapid innovation (20)

Game Thinking Playbook by Amy Jo Kim
Game Thinking Playbook by Amy Jo KimGame Thinking Playbook by Amy Jo Kim
Game Thinking Playbook by Amy Jo Kim
 
Shanghai Keynote: Innovate smarter with Game Thinking
Shanghai Keynote: Innovate smarter with Game ThinkingShanghai Keynote: Innovate smarter with Game Thinking
Shanghai Keynote: Innovate smarter with Game Thinking
 
Breakthrough innovation habits to imbibe
Breakthrough innovation habits to imbibeBreakthrough innovation habits to imbibe
Breakthrough innovation habits to imbibe
 
The 7 Habits of Breakthrough Innovators
The 7 Habits of Breakthrough InnovatorsThe 7 Habits of Breakthrough Innovators
The 7 Habits of Breakthrough Innovators
 
MVP Design Hacks: Sprint 8
MVP Design Hacks: Sprint 8MVP Design Hacks: Sprint 8
MVP Design Hacks: Sprint 8
 
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015
7 Habits of Breakthrough Entrepreneurs - Casual Connect 20157 Habits of Breakthrough Entrepreneurs - Casual Connect 2015
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015
 
MVP Design Hacks 7: Iterate Your Design with Customer Insights
MVP Design Hacks 7: Iterate Your Design with Customer InsightsMVP Design Hacks 7: Iterate Your Design with Customer Insights
MVP Design Hacks 7: Iterate Your Design with Customer Insights
 
Cmx 2019 find your superfans
Cmx 2019 find your superfansCmx 2019 find your superfans
Cmx 2019 find your superfans
 
Three massive mistakes that smart entrepreneurs make
Three massive mistakes that smart entrepreneurs makeThree massive mistakes that smart entrepreneurs make
Three massive mistakes that smart entrepreneurs make
 
Three Powerful Ideas to help investors make smart decisions
Three Powerful Ideas to help investors make smart decisionsThree Powerful Ideas to help investors make smart decisions
Three Powerful Ideas to help investors make smart decisions
 
Mvp design hacks 7
Mvp design hacks 7Mvp design hacks 7
Mvp design hacks 7
 
Improve your product design with Game Thinking (UIE Webinar)
Improve your product design with Game Thinking (UIE Webinar)Improve your product design with Game Thinking (UIE Webinar)
Improve your product design with Game Thinking (UIE Webinar)
 
Go From Idea To MVP – FAST! - By Amy Jo Kim
Go From Idea To MVP – FAST! - By Amy Jo KimGo From Idea To MVP – FAST! - By Amy Jo Kim
Go From Idea To MVP – FAST! - By Amy Jo Kim
 
Game Thinking UIE 2016 Keynote
Game Thinking UIE 2016 KeynoteGame Thinking UIE 2016 Keynote
Game Thinking UIE 2016 Keynote
 
5 Design Hacks to Build a Better Product in Less Time
5 Design Hacks to Build a Better Product in Less Time5 Design Hacks to Build a Better Product in Less Time
5 Design Hacks to Build a Better Product in Less Time
 
How to drive user engagement like Slack, Snapchat & Kickstarter
How to drive user engagement like Slack, Snapchat & KickstarterHow to drive user engagement like Slack, Snapchat & Kickstarter
How to drive user engagement like Slack, Snapchat & Kickstarter
 
Game Thinking Asia Keynote
Game Thinking Asia KeynoteGame Thinking Asia Keynote
Game Thinking Asia Keynote
 
An introduction to funormaling business
An introduction to funormaling businessAn introduction to funormaling business
An introduction to funormaling business
 
Gamification stanford class 10-11 v2
Gamification stanford class 10-11 v2Gamification stanford class 10-11 v2
Gamification stanford class 10-11 v2
 
5. proposal
5. proposal5. proposal
5. proposal
 

More from Amy Jo Kim

How to build a product people love
How to build a product people loveHow to build a product people love
How to build a product people loveAmy Jo Kim
 
The 3 most common mistakes smart entrepreneurs make building their MVP
The 3 most common mistakes smart entrepreneurs make building their MVPThe 3 most common mistakes smart entrepreneurs make building their MVP
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
 
MVP Design Club - VIP coaching program for innovative product teams
MVP Design Club - VIP coaching program for innovative product teamsMVP Design Club - VIP coaching program for innovative product teams
MVP Design Club - VIP coaching program for innovative product teamsAmy Jo Kim
 
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Turbo-charge your product with Game Thinking - Lean Startup Conference 2015
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Amy Jo Kim
 
Turbo-charge you product with Game Thinking
Turbo-charge you product with Game ThinkingTurbo-charge you product with Game Thinking
Turbo-charge you product with Game ThinkingAmy Jo Kim
 
Getting2Alpha: accelerate innovation with game design smarts
Getting2Alpha: accelerate innovation with game design smartsGetting2Alpha: accelerate innovation with game design smarts
Getting2Alpha: accelerate innovation with game design smartsAmy Jo Kim
 
The 5 Habits of Breakthrough Innovators
The 5 Habits of Breakthrough InnovatorsThe 5 Habits of Breakthrough Innovators
The 5 Habits of Breakthrough InnovatorsAmy Jo Kim
 
5 Key Hacks for Breakthrough Innovation
5 Key Hacks for Breakthrough Innovation 5 Key Hacks for Breakthrough Innovation
5 Key Hacks for Breakthrough Innovation Amy Jo Kim
 
MVP Design Hacks PRO
MVP Design Hacks PROMVP Design Hacks PRO
MVP Design Hacks PROAmy Jo Kim
 
MVP Design Hacks TEAM
MVP Design Hacks TEAMMVP Design Hacks TEAM
MVP Design Hacks TEAMAmy Jo Kim
 
MVP Design Hacks: 3 Core Concepts
MVP Design Hacks: 3 Core ConceptsMVP Design Hacks: 3 Core Concepts
MVP Design Hacks: 3 Core ConceptsAmy Jo Kim
 

More from Amy Jo Kim (12)

How to build a product people love
How to build a product people loveHow to build a product people love
How to build a product people love
 
The 3 most common mistakes smart entrepreneurs make building their MVP
The 3 most common mistakes smart entrepreneurs make building their MVPThe 3 most common mistakes smart entrepreneurs make building their MVP
The 3 most common mistakes smart entrepreneurs make building their MVP
 
MVP Design Club - VIP coaching program for innovative product teams
MVP Design Club - VIP coaching program for innovative product teamsMVP Design Club - VIP coaching program for innovative product teams
MVP Design Club - VIP coaching program for innovative product teams
 
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Turbo-charge your product with Game Thinking - Lean Startup Conference 2015
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015
 
Turbo-charge you product with Game Thinking
Turbo-charge you product with Game ThinkingTurbo-charge you product with Game Thinking
Turbo-charge you product with Game Thinking
 
Getting2Alpha: accelerate innovation with game design smarts
Getting2Alpha: accelerate innovation with game design smartsGetting2Alpha: accelerate innovation with game design smarts
Getting2Alpha: accelerate innovation with game design smarts
 
Co op talk
Co op talkCo op talk
Co op talk
 
The 5 Habits of Breakthrough Innovators
The 5 Habits of Breakthrough InnovatorsThe 5 Habits of Breakthrough Innovators
The 5 Habits of Breakthrough Innovators
 
5 Key Hacks for Breakthrough Innovation
5 Key Hacks for Breakthrough Innovation 5 Key Hacks for Breakthrough Innovation
5 Key Hacks for Breakthrough Innovation
 
MVP Design Hacks PRO
MVP Design Hacks PROMVP Design Hacks PRO
MVP Design Hacks PRO
 
MVP Design Hacks TEAM
MVP Design Hacks TEAMMVP Design Hacks TEAM
MVP Design Hacks TEAM
 
MVP Design Hacks: 3 Core Concepts
MVP Design Hacks: 3 Core ConceptsMVP Design Hacks: 3 Core Concepts
MVP Design Hacks: 3 Core Concepts
 

Recently uploaded

Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfAayushChavan5
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic global solution
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...katerynaivanenko1
 
澳洲UQ学位证,昆士兰大学毕业证书1:1制作
澳洲UQ学位证,昆士兰大学毕业证书1:1制作澳洲UQ学位证,昆士兰大学毕业证书1:1制作
澳洲UQ学位证,昆士兰大学毕业证书1:1制作aecnsnzk
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxNitish292041
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024digital learning point
 
Vector Hue, Anshika Agrawal, Freeelance Graphic Designer from Indore, Indore,...
Vector Hue, Anshika Agrawal, Freeelance Graphic Designer from Indore, Indore,...Vector Hue, Anshika Agrawal, Freeelance Graphic Designer from Indore, Indore,...
Vector Hue, Anshika Agrawal, Freeelance Graphic Designer from Indore, Indore,...Vector Hue
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppNadaMohammed714321
 
General Knowledge Quiz Game C++ CODE.pptx
General Knowledge Quiz Game C++ CODE.pptxGeneral Knowledge Quiz Game C++ CODE.pptx
General Knowledge Quiz Game C++ CODE.pptxmarckustrevion
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10uasjlagroup
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIyuj
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degreeyuu sss
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppNadaMohammed714321
 
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOn
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOnTYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOn
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOnbeetchunknown
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,Aginakm1
 
Pearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxPearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxDanielTamiru4
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...Rishabh Aryan
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubaikojalkojal131
 

Recently uploaded (20)

Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdf
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing services
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
 
澳洲UQ学位证,昆士兰大学毕业证书1:1制作
澳洲UQ学位证,昆士兰大学毕业证书1:1制作澳洲UQ学位证,昆士兰大学毕业证书1:1制作
澳洲UQ学位证,昆士兰大学毕业证书1:1制作
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024
 
Vector Hue, Anshika Agrawal, Freeelance Graphic Designer from Indore, Indore,...
Vector Hue, Anshika Agrawal, Freeelance Graphic Designer from Indore, Indore,...Vector Hue, Anshika Agrawal, Freeelance Graphic Designer from Indore, Indore,...
Vector Hue, Anshika Agrawal, Freeelance Graphic Designer from Indore, Indore,...
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 ppppppppppppppp
 
General Knowledge Quiz Game C++ CODE.pptx
General Knowledge Quiz Game C++ CODE.pptxGeneral Knowledge Quiz Game C++ CODE.pptx
General Knowledge Quiz Game C++ CODE.pptx
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AI
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 ppppppppppppppp
 
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOn
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOnTYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOn
TYPES-OF-VOLCANOES-AND-VOLCANIC-ERUPTIOn
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
 
Pearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptxPearl Disrtrict urban analyusis study pptx
Pearl Disrtrict urban analyusis study pptx
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
 

Game thinking for rapid innovation