Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The 3 most common mistakes smart entrepreneurs make building their MVP

2,079 views

Published on

In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks

Published in: Design
  • (Unlimited)....ACCESS WEBSITE Over for All Ebooks ................ accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The 3 most common mistakes smart entrepreneurs make building their MVP

  1. 1. WEBINAR The 3 Most Common Mistakes Smart Entrepreneurs Make Building their MVP
 Amy Jo Kim, Ph.D. co-founder, Shufflebrain
  2. 2. Is this you? Are you eager to: • accelerate your early design process? • find exactly the right early customers? • build a compelling, stripped-down MVP?
  3. 3. Welcome I’m glad 
 you’re here
  4. 4. What You Will Learn Today The 3 most common MVP mistakes smart entrepreneurs make — 
 and how to avoid them
  5. 5. As a child I loved to play
  6. 6. As a child I loved to play But I didn’t love to compete
  7. 7. one night on a beach in Greece my creativity was re-ignited
  8. 8. I found another way to play
  9. 9. I developed my coop design skills
  10. 10. then one day, I got THE CALL
  11. 11. we created a breakthrough hit
  12. 12. which led to more breakthrough hits
  13. 13. and insights into Game Thinking
  14. 14. Amy Jo Kim, Ph.D. • Social Game Designer • Entrepreneur • Startup Coach
  15. 15. Amy Jo Kim, Ph.D. • Social Game Designer • Entrepreneur • Startup Coach
  16. 16. 3 common MVP mistakes - & how to avoid ‘em
  17. 17. Listening to the wrong feedback1 Early conversations can be really important. We thought we knew what the answers would be - and we were WRONG.
 Jesse Schell CEO, Schell Games
  18. 18. building
 next-generation 
 brain games My Startup Journey
  19. 19. building a 
 next-generation collaboration tool Bob’s Startup Journey
  20. 20. building a 
 fashion game with real brands Covet Fashion Journey
  21. 21. Fashion Browser stay up-to-date on fashion trends Co-Creator shop & dress with a buddy Armchair Stylist tell other people how to dress RESULTS
 3 key activity patterns
  22. 22. Crossing the Chasm
 Geoffrey Moore, 1991
  23. 23. Everett Rogers, 1961 Innovation Diffusion Theory
  24. 24. To cross 
 the chasm…
  25. 25. Find & delight a few passionate early customers
  26. 26. the fans out there are entertaining us, the developers, with their creations! Will Wright designer, The Sims
  27. 27. Find & leverage your Super Fans
  28. 28. Slack came to life as 
 a collaboration tool for a distributed team building a co-op game solve a real problem for a small group
  29. 29. Early adopters will put up with cost and ridicule for innovations that meet real needs. Erika Hall Author, Just Enough Research TIP: get early feedback from the right people
  30. 30. Waiting too long to prototype2 If you’ve created a game design document longer than five pages, you’re already on the wrong track. Erin Hoffman Lead Designer, GlassLabs
  31. 31. DANGER falling in love with your idea
  32. 32. if you can’t prototype your idea, you cripple your learning prototyping is the fast path to learning
  33. 33. discover what DOESN’T work as early as possible
  34. 34. building a 
 next-generation collaboration tool Bob’s Startup Journey
  35. 35. building a geo-centric deals app Bryan’s Startup Journey
  36. 36. building an enterprise SAAS product Megan’s Startup Journey
  37. 37. Slack’s Startup Journey 3 years of development as an internal tool
  38. 38. Your idea is worth nothing if you can’t actually build it 
 and test it and take it to the next step. Katherine Isbister Game Design Professor, UCSC & NYU TIP: prototype your idea uncomfortably early
  39. 39. Building the wrong MVP3 In a loop, you’re learnng a skill & updating your mental model. That’s what leads to player delight. Dan Cook co-founder, Spry Fox
  40. 40. DANGER
  41. 41. a beautiful, innovative, awaard-winning
 social brain game My Journey
  42. 42. building
 a connected 
 car app Sam’s Journey
  43. 43. building
 a collaboration tool 
 from the ground up Slack’s Journey
  44. 44. is for Enthusiasts Discovery Onboarding Habit-Building Mastery What is your end-to-end Customer Experience?

  45. 45. is for Enthusiasts Discovery Discovery is for Visitors Is this right for me? What’s the value proposition?
  46. 46. is for EnthusiastsOnboarding is for Newbies Discovery Onboarding How do I learn the ropes? When do I start getting value?
  47. 47. is for EnthusiastsHabit-building is for Regulars Discovery Onboarding Habit-Building What pulls me back? What am I getting better at?
  48. 48. is for EnthusiastsMastery is for Enthusiasts Discovery Onboarding Habit-Building Mastery Can I leverage the skills & knowledge I’ve built?
  49. 49. is for Enthusiasts Discovery Onboarding Habit-Building Mastery end-to-end customer experience
  50. 50. is for EnthusiastsStage 1: Discovery is for Visitors Social Discovery via Friends & Colleagues
  51. 51. is for EnthusiastsStage 1: Onboarding is for Newbies Learn the ropes with a friendly bot
  52. 52. is for EnthusiastsStage 1: Habit-building is for Regulars Customized group chat with emojis, bots & integrations
  53. 53. is for EnthusiastsStage 1: Mastery is for Enthusiasts Launch a channel, program a bot, integrate your app
  54. 54. a conversational, extensible environment — built to enable UGC & player creativity Slack evolves to match your skill level
  55. 55. Slack didn’t start with all these features
  56. 56. FIRST: build & test your Core Loop

  57. 57. Fake 
 landing page?
  58. 58. Fake 
 landing page?
  59. 59. Operant Conditioning AKA 
 Skinner Box?
  60. 60. Operant Conditioning AKA 
 Skinner Box? X
  61. 61. Skill-building = making customers more awesome
  62. 62. Skill-building = making customers more awesome
  63. 63. Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions Activity Chain Feedback & Progress Investment Path Internal Trigger Core Loop
  64. 64. Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your experience Trigger Activity Engaging activity 
 satisfies an urge or need Internal Trigger Core Loop
  65. 65. Feedback & progress promote 
 learning & mastery EscapeTime!
 urge to dive into an escapist world Read & Respond to Updates No More Updates Need Attention Customize your experience Feedback & Progress Core Loop
  66. 66. EscapeTime!
 urge to dive into an escapist world Read & Respond to Updates No More Updates Need Attention Customize your experience Investment Path Investment 
 & triggers 
 pull people back Engaged Trigger Check Notifications Core Loop
  67. 67. Find the fun in your Core Loop FIRST
 Wanna build long-term engagement?
  68. 68. Finding the fun in a co-op music game
  69. 69. PartyTime!
 urge for a fun social activity Play a Song Together Get your Score, Accolades, $$ get better, play harder songs & bigger venues Core Loop Feedback & Progress Investment Path Activity Internal Trigger Beat the Song Engaged Trigger
  70. 70. Skill-building = making customers more awesome
  71. 71. Core Loop = making customers more skillful
  72. 72. It’s okay to test things that don’t look very good but have the right play mechanics. If my game’s really ugly and it’s still fun, I’m in good shape. Jesse Schell CEO, Schell Games TIP: build & iterate your Core Loop
  73. 73. How to avoid common MVP mistakes
  74. 74. Customer Insights Funnel gather Actionable Insights 
 on your ideas from the right early customers
  75. 75. is for Enthusiasts Discovery Onboarding Habit-Building Mastery Think through your end-to-end customer experience Customer Narrative
  76. 76. Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions Activity Chain Feedback & Progress Investment Path Internal Trigger Create & Iterate your Core Loop Skill-building Core Loop
  77. 77. Bring your ideas to life with Game Thinking
 Game Thinking Roadmap
  78. 78. Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off. Ranan Lachman CEO, Pley
  79. 79. How can YOU benefit from Game Thinking? Accelerate & focus your design process + Identify & leverage the right early customers + Build a stripped-down yet compelling MVP
  80. 80. Start Date: Jan 11 2016
 
 MVP Design Club high-impact VIP coaching for product teams
 getting2alpha.com/club 30% discount for attendees who sign up by Fri 1/8/2016
  81. 81. let’s stay in touch @amyjokim amyjokim.com getting2alpha.com

×