EIA Porto 2023 keynote

1. DESIGNING
FOR THE
FORGOTTEN
USERS.

2. SENIOR
PRODUCT
DESIGNER
MAIDO
PARV

3. 16 YEARS

4. Traditional
advertising

5. Online
banking

6. BigTech

7. Visiting
lecturer

8. Fintech

9. FREELANCER

10. PHOTOGRAPHER

11. HUSBAND

12. FATHER..

13. ..OF TWO

14. HARDWARE
GEEK

15. ACCORDION
PLAYER

16. I LOVE TO
BUILD STUFF

17. I LOVE
COFFEE

18. ..so what?

19. Let’s talk about developers.

20. WHAT ARE
STEREOTYPES?

21. A stereotype is an
oversimplified idea of
a person or a thing.

22. Scientist say stereotypes are
usually 99% accurate about
12% of the time.

23. Understand stereotypes but
don’t trust them!

24. WHAT’S
A DEVELOPER?

25. THE
GEARHEAD

26. THE
MINIMALIST

27. THE
INTROVERT

28. THE
BROGRAMMER

29. WOMEN
WHO CODE

30. Kathleen Booth
Created the first assembly
language aka. assembler
language in 1947.

31. Grace Hopper
Invented the first compiler
in 1951, and god-mother of
COBOL programming
language.

32. Margaret Hamilton
Led the team who wrote the
code for the on-board flight
software of the Apollo moon
lander in 1969.

33. THE
CODEFLUENCER

34. THE
HACKER

35. 10X DEVELOPER.
LAZY PROGRAMMER.
OLD JADED GUY.

36. ..so what?

37. THEY ALL ARE
USERS.

38. All your users deserve the
same level of attention
and respect!

39. Human Centric Design
and Inclusive Design
can only work if you think
about ALL your users.

40. Confusion breeds chaos.

41. BUT HOW?

42. Get to know your developer
as a person, not as
a professional.
1.

43. Figure out the way you
plan on working together.
2.

44. Understand your
design process and describe
it to the developer.
3.

45. Understand your developers
requirements to your design.
4.

46. Discuss technical constraints,
because resources are limited.
5.

47. Apply an agile approach
to design and development.
6.

48. Celebrate all your
little successes!
7.

49. 8.

50. 9.

51. 10.

53. THANKS.