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Presentation on Design Principles
Nooreen Lallmamode
PPT on Professional Practical © 2022 by Nooreen Lallmamode is licensed under Creative Commons Attribution-NonCommercial 4.0 International
Fonts
Symbols
Colors
…BUT ALSO
FOCUS ON
L----t
Logo Layout
- stacking the text and keeping it left-aligned
Logo Layout
- fitting the symbol and text into your logo design in a way that doesn’t look busy or
disproportionate.
Logo Symbol below text
Logo Symbol between text
Logo Symbol to replace a letter
Simple stacked text
Wordmark in a solid shape
Analysis
Principle of Similarity
Objects with shared visual characteristics
are automatically taken to be related.
Similarity can be achieved in myriad ways,
including shape, orientation, value, colour,
and size.
Idea of transforming complexity into
simplicity by focusing on the question
The design concept is direct, honest, and
pure.
The logo renders an abstract but real face
to threat by playing on an imaginative
perception of viruses, using an optimistic
and iconic language that works across all
touch points.
Multi-stability is the ability of our eyes to see
two different things.
When looking at an image, a viewer can
have different experiences simultaneously
but cannot be seen at the same time. The
information is processed one at a time.
The mind eventually decides to make
one the dominant interpretation.
The longer you look at the dominant
image, the harder it becomes for the
eyes to intercept the other
perception.
Figure 1 Figure 2
Figure 3 Figure 4
Figure 6
Figure 5
Figure 7
Gestalt = basic principles that aid us in visually
perceiving order.
Visual hierarchy adds:
1) Beauty and order to your design
2) Visual assistance ( what information to stop
and look at)
3) It lays down a path for the data to flow in, to
get absorbed into the brain smoothly.
4) Guides the human eye from one element of
the data to the next, like an invisible pointer
moving through the data, to keep the reader free
of any visual fatigue.
5) Adding hierarchy to your design will not let
your readers get intimidated by all the noise and
clutter of the data.
Examples of how to
present works
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design
Design principles on typography in design

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Design principles on typography in design

  • 1. Presentation on Design Principles Nooreen Lallmamode PPT on Professional Practical © 2022 by Nooreen Lallmamode is licensed under Creative Commons Attribution-NonCommercial 4.0 International
  • 2.
  • 3.
  • 5.
  • 6. Logo Layout - stacking the text and keeping it left-aligned
  • 7. Logo Layout - fitting the symbol and text into your logo design in a way that doesn’t look busy or disproportionate.
  • 10. Logo Symbol to replace a letter
  • 12. Wordmark in a solid shape
  • 14. Principle of Similarity Objects with shared visual characteristics are automatically taken to be related. Similarity can be achieved in myriad ways, including shape, orientation, value, colour, and size. Idea of transforming complexity into simplicity by focusing on the question The design concept is direct, honest, and pure. The logo renders an abstract but real face to threat by playing on an imaginative perception of viruses, using an optimistic and iconic language that works across all touch points.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Multi-stability is the ability of our eyes to see two different things. When looking at an image, a viewer can have different experiences simultaneously but cannot be seen at the same time. The information is processed one at a time. The mind eventually decides to make one the dominant interpretation. The longer you look at the dominant image, the harder it becomes for the eyes to intercept the other perception.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Figure 1 Figure 2 Figure 3 Figure 4
  • 29. Gestalt = basic principles that aid us in visually perceiving order. Visual hierarchy adds: 1) Beauty and order to your design 2) Visual assistance ( what information to stop and look at) 3) It lays down a path for the data to flow in, to get absorbed into the brain smoothly. 4) Guides the human eye from one element of the data to the next, like an invisible pointer moving through the data, to keep the reader free of any visual fatigue. 5) Adding hierarchy to your design will not let your readers get intimidated by all the noise and clutter of the data.
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  • 43. Examples of how to present works

Editor's Notes

  1. Students must come up with list of questions/ brief to help client
  2. Group works.
  3. What are your thoughts about the font/ typography
  4. Interesting facts how to combine elements