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Co op talk

Co op talk

  1. 1. Amy Jo Kim, Ph.D ©2015 All Rights The Co-op Revolution 5 Tips for Designing Collaboration
  2. 2. Amy Jo Kim, Ph.D. Co-Founder & Creative Director Shufflebrain Partners shufflebrain.com Creator & Head Coach Getting to Alpha getting2alpha.com
  3. 3. Amy Jo Kim co-founder, Shufflebrain we specialize in early-stage design & innovation The Sims eBay Rock Band Covet Fashion
  4. 4. Nine Timeless Design Strategies (2000) 1. Define and articulate your Purpose 2. Build flexible, extensible gathering Places 3. Create meaningful evolving Profiles 4. Design for a range of Roles 5. Develop a strong Leadership program 6. Encourage appropriate Etiquette 7. Promote cyclic Events 8. Integrate the Rituals of community life 9. Facilitate member-run Groups
  5. 5. Nine Timeless Design Strategies (2000) 1. Define and articulate your Purpose 2. Build flexible, extensible gathering Places 3. Create meaningful evolving Profiles 4. Design for a range of Roles 5. Develop a strong Leadership program 6. Encourage appropriate Etiquette 7. Promote cyclic Events 8. Integrate the Rituals of community life 9. Facilitate member-run Groups
  6. 6. The Membership Lifecycle
  7. 7. The Membership Lifecycle
  8. 8. Discovery Mastery Onboarding Habit-Building The Players Journey
  9. 9. How do you design for sustained engagement?
  10. 10. is for EnthusiastsStage 1: Discovery Discovery What is this? Is it for me? What’s the value proposition?
  11. 11. is for EnthusiastsStage 2: Onboarding Discovery Onboarding How do I start getting (& giving) value? What do I need to learn?
  12. 12. is for EnthusiastsStage 3: Habit-building Discovery Onboarding Habit-Building What pulls me back repeatedly? What am I getting better at?
  13. 13. is for EnthusiastsStage 4: Mastery Discovery Onboarding Habit-Building Mastery What skill am I building? How can I leverage that?
  14. 14. Product Narrative Core Loop start here  MVP PrototypeDesign a compelling Core Loop
  15. 15. Engaging Activities fuel the loop
  16. 16. Feedback + Progress light the path to Mastery
  17. 17. Investment & triggers pull people back
  18. 18. Games have core loops
  19. 19. So do (some) products, apps & services
  20. 20. Not everyone is motivated by zero-sum mechanics
  21. 21. GAME: a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome* * Source: Rules of Play
  22. 22. Zero-Sum Game We are opponents I Win You Lose
  23. 23. Head-to-Head Battles War Simulations Rank-Ordered Competitions Gambling
  24. 24. GAME: a structured experience with rules and goals that’s fun to play together* * Source: The Player’s Journey
  25. 25. Non-Zero-Sum Game We are partners Win-Win Lose-Lose
  26. 26. Martial Arts Charity Walk Double Dutch Pictionary
  27. 27. Why should we care? Three Disruptive Trends Re-shaping the games industry
  28. 28. 1. Platform Disruption Gaming is moving to mobile connected devices
  29. 29. Console market share shrinking – growth is in mobile & PCs Source: Digi-Captial Global Games Investment Review
  30. 30. 2: Audience Disruption Everyone’s a gamer – all ages, both genders
  31. 31. 93% of kids 8-13 play games online Source: M2 Research Source: Inside Facebook fastest-growing Facebook demographic is women 55+
  32. 32. 3: Content Disruption The rise of mutual entertainment AKA UGC
  33. 33. where is the Blue Ocean in this shifting landscape?
  34. 34. How do you design for collaboration?
  35. 35. 1. Compete with the System Design for Collaboration
  36. 36. Tackle protein-folding science puzzles
  37. 37. Join Forces to Beat a Project Deadline
  38. 38. Complete your Self-selected Track
  39. 39. 1. Compete with the System 2. Shared Resources, Outcomes & Goals Design for Collaboration
  40. 40. Shared Gathering Place Slack Team Hub with channels and sub-groups
  41. 41. Shared Closet You can borrow clothes from your friend’s closet
  42. 42. Shared Score shared score in 2-player coop mode
  43. 43. Shared Environment
  44. 44. If your friend comes over, you can re-mix pieces Shared Toys
  45. 45. Shared Goals The Contenders - self-organized Foldit team
  46. 46. What resources, outcomes and goals can YOUR players share?
  47. 47. 1. Compete with the System 2. Shared Resources, Outcomes & Goals 3. Inter-dependent Roles Design for Collaboration
  48. 48. earn the ability to judge crimes & punish bad behavior Judges & Enforcers
  49. 49. Expert players are invited to play curation & leadership roles Writers & Editors
  50. 50. Stylists & Fashionistas Expert players are invited to play stylist
  51. 51. What inter-dependent roles can YOUR players engage in?
  52. 52. 1. Compete with the System 2. Shared Resources, Outcomes & Goals 3. Inter-dependant Roles 4. Cooperative Social Gestures Design for Collaboration
  53. 53. Like, Retweet, Fave
  54. 54. Hug & High-5
  55. 55. Kudos for Teamwork
  56. 56. Coordinated Movements
  57. 57. Share or Donote to a Campaign
  58. 58. What co-op social gestures can YOUR players make?
  59. 59. 1. Compete with the System 2. Shared Resources, Outcomes & Goals 3. Inter-dependant Roles 4. Cooperative Social Gestures 5. Non-Zero Stats & Spotlights Design for Collaboration
  60. 60. Community Stats & Social Proof
  61. 61. Collective Achievement
  62. 62. Topical Spotlights
  63. 63. Featured Posts
  64. 64. Community Contests
  65. 65. Group Achievements
  66. 66. Which non-zero stats and spotlights can YOU leverage?
  67. 67. Once upon a time
  68. 68. a girl had a transformative experience
  69. 69. and they played happily ever after
  70. 70. The Coop Revolution is Here* *it’s just not evenly distributed
  71. 71. Games shape how we see the world Seize the opportunity Think Co-op First
  72. 72. Team Co-op Dan Cook @danctheduck Michael Molinari @OneMrBean Chelsea Howe @manojalpa Amy Jo Kim @amyjokim Sandie Richards @sandierichards shout-out to my co-conspirators
  73. 73. Thank you Follow me on Twitter: @amyjokim

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