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Using Storytelling in Change Management

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Urgency for change is an outdated concept in change management. Cause and purpose for change is a more compelling way to help people align to transformational change. Learn how you can incorporate storytelling into change management by using a Storytelling Canvas.

Published in: Business

Using Storytelling in Change Management

  1. 1. USING STORYTELLING IN CHANGE MANAGEMENT Jason Little
  2. 2. No matter where the technology goes in the future, the basics don't change. Storytelling is a primitive tribal function. The elders sat around the fires and told these stories as a way to pass on the 'dos' and the 'don'ts.' That will never change. - Michael Schultz “ “
  3. 3. A TALE OF TWO HIERARCHIES…
  4. 4. THE INFORMAL HIERARCHY Carpool Corporate Hockey League Cafeteria Eaters
  5. 5. THE INFORMAL HIERARCHY Carpool “Hey, the guy on my hockey team heard that…” Cafeteria Eaters “Some guy that carpools with a buddy of mine said…” stories spread informally through networks
  6. 6. THE “OFFICIAL” HIERARCHY Official management meetings Official Department meetings Water cooler talk the official hierarchy synthesizes the information
  7. 7. Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth - Marcus Aurelius “ “
  8. 8. in the past… and we liked it because… but then one day… and that caused… so we want to… Create alignment for change through stories
  9. 9. IN THE PAST… AND WE LIKED IT BECAUSE… BUT THEN ONE DAY… AND BECAUSE OF THAT… SO WE WANT TO… WE’LL SUPPORT THIS BY… WE NEED HELP WITH… SO FAR WE… REMEMBER WHEN IT WAS EASY TO GET STUFF DONE? WHAT WAS THE ‘WAY THINGS WORKED AROUND HERE’ LIKE? DESCRIBE THE EFFECT THAT WAY OF WORKING HAD ON CULTURE, MORALE, AND CUSTOMER SATISFACTION MAYBE IT WASN’T ONE DAY…MAYBE OVER TIME EVENTS HAPPENED THAT CHANGED THE “WAY THINGS WORK” AROUND HERE. WHAT IMPACT DID THAT HAVE? LOSS OF CUSTOMERS? LOWER MORALE? ‘BAD’ CULTURE? MAKE THIS CHANGE… COMMITTING TO THESE THINGS THESE UNCERTAIN THINGS ARE GETTING QUICK WINS… CREATE A STORYTELLING CANVAS
  10. 10. WE ALL HAVE A STORY TO TELL… Organizational Perspective Management Perspective Staff Perspective Cause and purpose are more compelling than ‘urgency for change’
  11. 11. SHARE PERSPECTIVE BETWEEN PEOPLE ACROSS ALL LAYERS how are our stories similar? how do our stories differ? what’s important to you? why? what’s important to us as an organization? why?
  12. 12. 5 tips for organically guiding change WE’VE WRITTEN OUR STORIES…NOW WHAT? what I can do to support this? what help do I need?
  13. 13. 5 tips for organically guiding change MAKE YOUR CHANGE VISIBLE
  14. 14. MORE TIPS 1 2 3 Run a storytelling workshop at all levels Use small groups in each workshop, one group per section If possible, host an all company open space Use Lean Coffee to share stories and bridge gaps Make the change visible Retrospect monthly across the entire organization Use Google OKRs to measure the change Do not push metrics on anyone from anywhere Do not centralize the change team Stop focusing on resistance
  15. 15. People are much deeper than stereotypes. That's the first place our minds go. Then you get to know them and you hear their stories, and you say, 'I'd have never guessed.' - Carson Kressley “ “
  16. 16. Read stories from people who are using innovative approaches to change: http://leanchange.org/ stories http://leanchange.org http://twitter.com/jasonlittle

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