Uploaded byRam Srinivasan, CST
Storytelling for Change
The document discusses the significance of storytelling in business, emphasizing how narratives can enhance communication and create shared understanding. It outlines different storytelling patterns and their applications, such as fostering collaboration, instilling organizational values, and taming rumors. The author provides insights into how personal and third-person narratives can be used effectively to engage audiences and drive action in work environments.
Storytelling for Change
- 1. Storytelling for Change By RamSrinivasan, PMP, CST Certified Scrum Trainer & Agile Transformation Coach http://linkedin.com/in/ramvasan
- 2. Agenda •What are businessnarratives? Why do we care? •What type of story for what type of situation? •Crafting our story to be better communicators
- 4. What was differentabout seeing a story vs. seeing data on charts/graphs? How likely is it that you would have changed your behavior if you merely saw data/logic? Why? Debrief – Table Talk
- 7. Image Courtesy –Jeff Patton Build a Shared Understanding through Narratives or Stories
- 8. Aristotle - Masterof Communication A great story has ethos, logos and pathos
- 9. Storytelling Story : Account ofevents that are causally connected Narrative: Story + theme
- 10. If Stories arevery effective in communicating ideas, why do we hesitate to use it at work?
- 11. A Few ThingsAbout Stories@Work • Storytelling is an ancient art, has not changed much in modern times • Association with novels, movies, and fables - should have a plot, a hero/heroine, a turning point and end • Get audience’s attention – be as vivid as possible • A well constructed story is effective regardless of the purpose of the story • It is a rare skill
- 12. Uncommon Facts About Stories@Work •We are already storytellers • We do not need a hero and a hero’s journey • Stories help us create a shared understanding • We don’t have to always tell a story, many times you have to help people create a their own story • We need different story patterns for different situations
- 13. Stories@Work !! • Personalinsights and experiences • Friends and co-workers’ experiences • What people say to and about each other • Gossips, water-cooler talks, anecdotes, fables, narratives, employee feedback and role-plays, • Testimonials, reviews from customers, and news • Experience reports, case-studies, white-papers, etc. • Way of doing work, culture, unsaid assumptions
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- 16. “What do youwant them to learn and remember?” Jesse Fewell
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- 20. What Type ofStories do We Tell? •Narratives and shared experiences that you help them create •First person narratives •Third person narratives •Friend of a friend of a friend .... Impact
- 21. “ We’ve foundthat Yammer facilitates spontaneous conversations among employees — sparking innovative ideas that help us operate more efficiently and improve customer service.”
- 22. Narrative Patterns 1. SparkingAction 2. Build Trust 3. Instil organizational values 4. Branding 5. Foster collaborate 6. Tame the grapevine (rumor mill) 7. Knowledge Sharing 8. Share a vision
- 23. Narrative Patterns 1. SparkingAction 2. Build Trust 3. Instil organizational values 4. Branding 5. Foster collaborate 6. Tame the grapevine (rumor mill) 7. Knowledge Sharing 8. Share a vision
- 24. How do youtame rumors and gossips? Pattern: Tame the Grapevine
- 25. To Jupiter andBeyond...
- 26. Pattern: Tame theGrapevine
- 27. Pattern: Tame theGrapevine
- 28. Pattern: Tame theGrapevine
- 29. Narrative Patterns 1. SparkingAction 2. Build Trust 3. Instil organizational values 4. Branding 5. Foster collaborate 6. Tame the grapevine (rumor mill) 7. Knowledge Sharing 8. Share a vision
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- 32. Titanic: 700 peoplereached New York Authentic Story
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- 40. Building Your Story@Work •AuthenticStory •Minimalistic •Compare “Before” and “After” •Avoid Hedges •Happy Ending •Be Yourself
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- 44. Thank You Connect withhim in LinkedIn https://www.linkedin.com/in/ramvasan Follow Ram’s blogs and get exclusive Agile tips http://InnovAgility.com Ram helps his clients transform to a high-performing organization. Contact Ram at vasan.ram@gmail.com for your consulting and training needs.
Editor's Notes
- #9 Ethos – credibility Logos – logic, analytical thinking, data, statistics Pathos – appeal to emotions
- #15 Don’t focus on resource utilization Having people in multiple projects is a waste Big upfront planning will not work
- #23 http://www.onwindows.com/Article/british-airways-uses-yammer-to-improve-teamwork-and-collaboration-47891 Stanley Shiah
- #24 http://www.onwindows.com/Article/british-airways-uses-yammer-to-improve-teamwork-and-collaboration-47891 Stanley Shiah
- #25 Accepting it give it more fangs Denying it gives credibility Ignoring it allows them to grow out of control You cannot tell them to stop it – they will not listen You cannot also find the source
- #26 TaskStream story
- #30 http://www.onwindows.com/Article/british-airways-uses-yammer-to-improve-teamwork-and-collaboration-47891 Stanley Shiah
- #33 Telling a “titanic” story – missing the crutial details Dow Jones. Dow jones, lay-off – positive message
- #34 Telling a “titanic” story – missing the crutial details Dow Jones. Dow jones, lay-off – positive message
- #35 Avoid Non-Minimalistic Styles Raconteur or a performer – who is always polished, every story comes out as a performance Standup comedian – principal objective is not to entertain or tell jokes Orator - speaking to a large crowd “ladies and gentleman” – politician, not org context The Academic – Also 2 listeners – the guy you see and the “inside voice” Minimalist fashion – not entertainment stories – 2 listeners (the listners you see , the little voice in the head) – listners idea
- #36 Know your audience - Steve Jobs speech MLK speech Conttrasts the before and after situation
- #37 As we shall see Before I move to the next point As far as I know To the best of my knowledge
- #38 Positive ending?
- #39 Positive ending?