How to use storytelling to create an effective
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How to use Storytelling to Create an Effective Environment in an Organization. 3900 interdisciplinary
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How to use storytelling to create an effective
- 2. STORIES CAN BE POWERFUL • STORIES ARE ONE OF THE BEST WAYS TO CHANGE THE PERCEPTION OF OTHERS. • GOTTSCHALL’S ARGUMENT IN HIS 6TH CHAPTER RINGS TRUE- THE MORAL OF THE STORY
- 3. WHAT TYPE OF STORIES ARE TOLD? • EQUALITY VS. INEQUALITY • • • •· WHAT DO I DO WHEN A HIGHER STATUS PERSON BREAKS A RULE? IS THE BIG BOSS HUMAN? CAN THE LITTLE PERSON RISE TO THE TOP? CONTROL VS. LACK OF CONTROL • HOW WILL THE ORGANIZATION DEAL WITH OBSTACLES, CREATED EITHER INTERNALLY OF EXTERNALLY? • SECURITY VS. INSECURITY • WILL I BE FIRED? • WILL THE ORGANIZATION HELP ME IF I HAVE TO MOVE? • HOW WILL THE BOSS REACT TO MISTAKES?
- 4. NARRATIVES GONE WILD! (I MEAN WRONG) • HTTP://WWW.YOUTUBE.COM/WATCH?V= OCGDNZRPJ40 • DOMINATE STORIES IN THE CULTURE OF AN ORGANIZATION CAN IMPEDE THE ORGANIZATIONS ABILITY TO CHANGE AND ADAPT WHEN NECESSARY. • DOMINATE STORIES CAN CREATE MEANING
- 5. BAD STORY CONTINUES… • SELF LEGITIMIZING NARRATIVES – WE HAVE BEEN SO GOOD IN THE PAST! • BIND SPOTS CAN BE CREATED THROUGH CONSTANT NARRATIVES
- 6. HOW TO COMBAT BAD WITH GOOD! TYPES OF ORGANIZATIONAL COMMITMENT • ACTIVE-“EMPLOYEE’S EMOTIONAL ATTACHMENT TO, IDENTIFICATION WITH, AND INVOLVEMENT IN AN ORGANIZATION” • CONTINUANCE-“A FOCUS ON THE COSTS ASSOCIATED WITH LEAVING AN ORGANIZATION” • NORMATIVE- BASED ON AN OBLIGATION, OR MORAL DUTY, TO REMAIN WITH AN ORGANIZATION
- 7. LET STORY BE THE LEADER •THERE IS NO INHERIT CONFLICT IN STORYTELLING •MORAL OF THE STORY IS ALL THAT NEEDS ATTENTION •BE SURE TO KEEP THE STORY CLOSE TO THE SETTINGS FOUND IN THE ORGANIZATION • HTTP://WWW.YOUTUBE.COM/WATCH?V=9J6J5 BCHFCS
- 8. TELL THE TRUTH • WHEN DISCUSSING THE USE OF “SPRINGBOARD STORIES,” STORIES TO ENCOURAGE CHANGE, DENNING (2006) ADVOCATES A MINIMALISTIC APPROACH TO ALLOW LISTENERS TO FORM A NEW STORY USING THEIR OWN CONTEXT AND ACTION PLANS • TRUTH IS PARAMOUNT WHEN RELAYING STORIES TO THE ORGANIZATION.
- 9. CITATIONS • MARTIN, J., FELDMAN. M.S., MATCH, M.J., & SITKIN, S.B. (1983). THE UNIQUENESS PARADOX IN ORGANIZATIONAL STORIES. ADMINISTRATIVE SCIENCE QUARTERLY, 29(3), 438453. HTTP://WWW.JSTOR.ORG/STABLE/2392251 • ROUNDY, P.T. (2010). CAN STORIES BREED COMMITMENT? THE INFLUENCE OF MERGERS AND ACQUISITIONS NARRATIVES ON EMPLOYEES REGULATORY FOCUS. JOURNAL OF BEHAVIORAL AND APPLIED MANAGEMENT, 12(1), 88-98. • • PARRY, K. W., HANSEN, H. (2007) THE ORGANIZATIONAL STORY AS LEADERSHIP. LEADERSHIP, 3(3), 281-300. 10.1177/1742715007079309 • • • • • NASLUND, L., & PEMER, F. (2012). THE APPROPRIATED LANGUAGE: DOMINATE STORIES AS A SOURCE OF ORGANIZATIONAL INERTIA. 89(1), 89-110. 10.1177/0018726711424322 BARKER, R.T., & GOWER, K. (2010) STRATEGIC APPLICATION OF STORYTELLING IN ORGANIZATIONS: TOWARD EFFECTIVE COMMUNICATION IN A DIVERSE WORLD. JOURNAL OF BUSINESS COMMUNICATION, 47(3), 295-312. 10.1177/0021943610369782 GOTTSCHALL, J., (2013). THE STORYTELLING ANIMAL. NEW YORK, NEW YORK: HOUGHTON MIFFLIN PUBLISHING COMPANY CARNEGIE, D., (1981). HOW TO WIN FRIENDS AND INFLUENCE PEOPLE. NEW YORK, NEW YORK: SIMON AND SCHUSTER HILLER, A., (DIRECTOR). (1972). MAN OF LA MANCHA [FILM]. ROME, ITALY: DINO DE LAURENTIIS CINEMATOGRAFIA STUDIOS GEIGER, D., & ANTONACOPOULO, E., (2009). NARRATIVES AND ORGANIZATIONAL DYNAMICS. JOURNAL OF APPLIED BEHAVIORAL SCIENCE. 45(3), 411. HTTP://DIXIE.SUMMON.SERIALSSOLUTIONS.COM
Editor's Notes
- Hiller, A., (Director). (1972). Man of La Mancha [Film]. Rome, Italy: Dino De LaurentiisCinematografia Studios Cervantes helped change the perception of the inmates around him through storytelling. First comes they try to steal his stuff – He talks them into listening to his story – First they are entertained – Then they like him – Finally their perceptions begin to changeGottschall, J., (2013). The Storytelling Animal. New York, New York: Houghton Mifflin Publishing Company
- Martin, J., Feldman. M.S., Match, M.J., & Sitkin, S.B. (1983). The Uniqueness Paradox in Organizational Stories. Administrative Science Quarterly, 29(3), 438-453. http://www.jstor.org/stable/2392251Stories are told in organizations to plant the idea that the organization is unique to all others.
- Naslund, L., & Pemer, F. (2012). The Appropriated Language: Dominate Stories as a Source of Organizational Inertia. 89(1), 89-110. 10.1177/0018726711424322(mumzing) * tell story of mumzing in adrians and how it affected our sales.
- Geiger, D., & Antonacopoulo, E., (2009). Narratives and Organizational Dynamics. Journal of Applied Behavioral Science. 45(3), 411. http://dixie.summon.serialssolutions.com
- Roundy, P.T. (2010). Can Stories Breed Commitment? The Influence of Mergers and Acquisitions Narratives on Employees Regulatory Focus. Journal of Behavioral and Applied Management, 12(1), 88-98.
- Parry, K. W., Hansen, H. (2007) The Organizational Story as Leadership. Leadership, 3(3), 281-300. 10.1177/1742715007079309“The Fedex courier did not intend to go swimming during the workday, especially with harsh winds and rain covering much of Honolulu, Hawaii. However, when a gust of wind plucked a package from the back of his truck and flung it into the ocean, James did not think twice about diving in. James recovered the package and, soaking wet, delivered it to the customer.”There is no inherit conflict in storytelling. A boss might have a conflict with an employee because they know each other outside of work. A story does not have these barriersStories can be shared by either the boss in an announcement or group setting, or simply by employees recounting the past. It is the job of the leader to make sure the “moral of the story” is positive for the company.It is very important the setting of the story is close to the one involved in the organization as the time. A listener will be much more likely to internalize the story and take upon him/herself the moral of the story whether it be explicit or implicit.
- Barker, R.T., & Gower, K. (2010) Strategic Application of Storytelling in Organizations: Toward Effective Communication in a Diverse World. Journal of Business Communication, 47(3), 295-312. 10.1177/0021943610369782