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Bringing alive the purpose of change Use of creative storytelling in transformational leadership Rachel Salter & Beth Anderson
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What do we know about motivation?  Productivity Increased ability to cope with stress Positive emotion Frederickson, 1998, 2001 Salvatore  et al , 2006 “ The only constant is change.” Heraclitus ,[object Object],[object Object],[object Object],Challenge Control
What does the future look like?
[object Object],[object Object],[object Object],How can we lead others through creative transformation?  While 37% of leaders believed their organisations regularly delivered benefits from change, only 5% of middle management agreed with them  (Moorhouse Consulting)
Storytelling: a tool for transformational leadership
Storytelling: a tool for transformational leadership  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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