7 Storytelling techniques used by the most inspiring TED presenters SpeakerHub
See this original post on SpeakerHub's blog: https://speakerhub.com/blog/7-storytelling-techniques-used-most-inspiring-ted-presenters
Most speakers have a tendency of sticking to the facts and figures to make their points seem more credible, unbiased, and authoritative.
However, facts and figures, without real-life relevance are often forgettable.
How can you take these dry pieces of content and turn them into something warm, personable, and most importantly, memorable?
Through storytelling.
The human mind is particularly adept to relate and remember stories, which is why they are one of the most important tools for speakers looking to make their message stick.
In an article published by Visme, writer Nayomi Chibana dives into some of the most impactful storytelling by TED speakers, and explores what makes their storytelling techniques so effective.
We’ve summarized the article visually to give you the highlights.
Want to get more speaking opportunities? Find out more about SpeakerHub: https://speakerhub.com/how-it-works
This session was an introduction into the art and science behind storytelling, covering a range of simple story mechanics to tricks of the trade. Exemplified via a live action demonstration of different techniques to fabricate different emotions, in particular surprise and in contrast suspense, to help our audience become self-conscious storytellers.
A presentation that explains the what, why and how of storytelling in business. It's an expanded version of the presentation that I gave at the Digital Marketing for Business Conference in Raleigh, NC in 2013.
7 Storytelling techniques used by the most inspiring TED presenters SpeakerHub
See this original post on SpeakerHub's blog: https://speakerhub.com/blog/7-storytelling-techniques-used-most-inspiring-ted-presenters
Most speakers have a tendency of sticking to the facts and figures to make their points seem more credible, unbiased, and authoritative.
However, facts and figures, without real-life relevance are often forgettable.
How can you take these dry pieces of content and turn them into something warm, personable, and most importantly, memorable?
Through storytelling.
The human mind is particularly adept to relate and remember stories, which is why they are one of the most important tools for speakers looking to make their message stick.
In an article published by Visme, writer Nayomi Chibana dives into some of the most impactful storytelling by TED speakers, and explores what makes their storytelling techniques so effective.
We’ve summarized the article visually to give you the highlights.
Want to get more speaking opportunities? Find out more about SpeakerHub: https://speakerhub.com/how-it-works
This session was an introduction into the art and science behind storytelling, covering a range of simple story mechanics to tricks of the trade. Exemplified via a live action demonstration of different techniques to fabricate different emotions, in particular surprise and in contrast suspense, to help our audience become self-conscious storytellers.
A presentation that explains the what, why and how of storytelling in business. It's an expanded version of the presentation that I gave at the Digital Marketing for Business Conference in Raleigh, NC in 2013.
How can you become more relevant to your audience? You can start by moving away from feature/function/data conversations and toward effective storytelling. We hear statistics. We FEEL stories. It's how we're hardwired as humans.
Why are stories so important to us? What makes a good story? In this presentation learn why stories are the best way we have to get ideas out into the world and how to create an effective story.
Storytelling for change: what is your why?Shiftbalance
What is storytelling?
Why is it so powerful?
How to leverage it to tell your message as an entrepreneur?
Presentation for Saudi National Creative Initiative. March 2016
Business Storytelling: 21 Quotes To Inspire You To Tell Your StoryIan Rhodes
Stories shape our personal lives, they shape our business lives. Stories shared through conversations with your customers, colleagues, suppliers, clients, friends and peers. Stories of our company founders, our roots and the reasons why we do what we do.
Business storytelling sets the scene for the relationship with our online audience. It displays that we’re human, we’re real honest folks running real businesses. Storytelling is at the heart of a successful content strategy.
Storytelling: Tips to let us your world…- Guidelines Abstracts -by Cecilia Ruberto
Various material plus my personal contribution have been the source of this ppt.
The main texts used have been:
By Word of Mouth: A Storytelling Guide for the Classroom by Jeff Gere, Beth-Ann Kozlovich, Daniel A. Kelin II
Aaron Shepard’s Storytelling Page
Transforming Capabilities: Using Story for Knowledge Discovery & Community Development By Elizabeth A. Doty
We are all born storytellers. But not many of us know how to create and tell stories in the right way. Especially, in presentations and public speaking. Learn about the art of storytelling in our short slide deck covering valuable tips and tricks about it.
Check out our training: http://yanyhbash.ru/training-courses/let-me-speak-from-my-heart-storitelling-v-prezentatsiyakh/
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
SNI compiled some examples of a few advanced methods and techniques taken from some of the best public presentations ever produced by TED Talks. Enjoy.
Why This Story, Why This Story Now: The Art of Impactful StorytellingTechSoup
Slides from TechSoup's Lights, Camera, Take Action!
Today’s workshop with StoryCenter is called “Why This Story, Why This Story Now: The Art of Impactful Storytelling”
StoryCenter facilitators Rob and Allison will share approaches to helping individuals, communities and organizations uncover the stories that really matter - the stories that they want to share. Featuring creative breakout sessions and opportunities to share, you will practice the use of story prompts, discuss creative solutions, and explore tools to support self-expression, creative practice, and community building.
How can you become more relevant to your audience? You can start by moving away from feature/function/data conversations and toward effective storytelling. We hear statistics. We FEEL stories. It's how we're hardwired as humans.
Why are stories so important to us? What makes a good story? In this presentation learn why stories are the best way we have to get ideas out into the world and how to create an effective story.
Storytelling for change: what is your why?Shiftbalance
What is storytelling?
Why is it so powerful?
How to leverage it to tell your message as an entrepreneur?
Presentation for Saudi National Creative Initiative. March 2016
Business Storytelling: 21 Quotes To Inspire You To Tell Your StoryIan Rhodes
Stories shape our personal lives, they shape our business lives. Stories shared through conversations with your customers, colleagues, suppliers, clients, friends and peers. Stories of our company founders, our roots and the reasons why we do what we do.
Business storytelling sets the scene for the relationship with our online audience. It displays that we’re human, we’re real honest folks running real businesses. Storytelling is at the heart of a successful content strategy.
Storytelling: Tips to let us your world…- Guidelines Abstracts -by Cecilia Ruberto
Various material plus my personal contribution have been the source of this ppt.
The main texts used have been:
By Word of Mouth: A Storytelling Guide for the Classroom by Jeff Gere, Beth-Ann Kozlovich, Daniel A. Kelin II
Aaron Shepard’s Storytelling Page
Transforming Capabilities: Using Story for Knowledge Discovery & Community Development By Elizabeth A. Doty
We are all born storytellers. But not many of us know how to create and tell stories in the right way. Especially, in presentations and public speaking. Learn about the art of storytelling in our short slide deck covering valuable tips and tricks about it.
Check out our training: http://yanyhbash.ru/training-courses/let-me-speak-from-my-heart-storitelling-v-prezentatsiyakh/
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
SNI compiled some examples of a few advanced methods and techniques taken from some of the best public presentations ever produced by TED Talks. Enjoy.
Why This Story, Why This Story Now: The Art of Impactful StorytellingTechSoup
Slides from TechSoup's Lights, Camera, Take Action!
Today’s workshop with StoryCenter is called “Why This Story, Why This Story Now: The Art of Impactful Storytelling”
StoryCenter facilitators Rob and Allison will share approaches to helping individuals, communities and organizations uncover the stories that really matter - the stories that they want to share. Featuring creative breakout sessions and opportunities to share, you will practice the use of story prompts, discuss creative solutions, and explore tools to support self-expression, creative practice, and community building.
From presentations to sales pitches, storytelling can help your teams in all aspects of their career, no matter what industry you are in. This PPT will show them how they can become great storytellers by choosing the most effective stories from their life or career, and presenting them in an engaging and impactful way.
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
Experiences and outcomes of STORIES.COOP, the first digital campaign to choose the storytelling tradition as a way of communicating the cooperative experience to the general public.
An initiative of ICA (International Co-operative Alliance) and Euricse (European Research Institute on Cooperative and Social Enterprises)
The slideshow has been presented during 2013 ICA general Assembly in Cape Town, 3 nov.
Browse, Connect, Share, Inspire: www.stories.coop
Teacher Resource Guidebook - Using Storytelling in the Classroom ~ tessafrica.net ~ For more information, Please see websites below:
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Organic Edible Schoolyards & Gardening with Children =
http://scribd.com/doc/239851214 ~
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Double Food Production from your School Garden with Organic Tech =
http://scribd.com/doc/239851079 ~
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Free School Gardening Art Posters =
http://scribd.com/doc/239851159 ~
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Increase Food Production with Companion Planting in your School Garden =
http://scribd.com/doc/239851159 ~
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Healthy Foods Dramatically Improves Student Academic Success =
http://scribd.com/doc/239851348 ~
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City Chickens for your Organic School Garden =
http://scribd.com/doc/239850440 ~
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Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica
http://scribd.com/doc/239850233
`
Simple Square Foot Gardening for Schools - Teacher Guide =
http://scribd.com/doc/239851110
Hum@n Project: Digital Storytelling module: Storytelling narrativesKarl Donert
A series of presentations from the Hum@n Digital Humanities Project for higher education from the module on digital storytelling.
The module is organised into five parts:
1. Stories, narratives and storytelling
2. Story-based learning
3. Digital storytelling
4. Tools for digital storytelling
5. Using StoryMaps
By the end of this module, participants should be able to use storytelling in teaching, learning and research and create StoryMaps.
digital, storytelling, narratives, humanities, higher education, digital humanities
Creative Nonfiction
SHS
Creative writing
Types of Nonfiction
Definition of Nonfiction
Elements of Creative nonfiction
Nonfictional elements
Fi9iction elements
Longtemps, nous avons associé le leadership à la force, la domination, le pouvoir. Une hiérarchie horizontale, une compétition constante. Mais différentes études prouvent que les leaders de demain devront faire preuve d’esprit d’équipe, de collaboration et d’empathie. Ils et elles devront gérer des équipes diverses de façon inclusive. Comment former les leaders de demain et développer leur capacité d’impacter le monde de façon positive? Comment s’assurer que la nouvelle génération de diplômés fera partie des acteurs et actrices de changement du XXIe siècle?
Money is not a woman’s business. Just look at our banknotes.
And women feel more comfortable talking to a doctor than a financial advisor.
So men still earn and control the majority of the wealth
the investment field ends up being largely male dominated.
Women only run a mere 2% of hedge funds.
86% of investment advisors are men.
Yet, funds run by women have better results…
But unconscious biases still keep them out of this male sphere. And women entrepreneurs struggle to get funded.
And rich women tend to be philanthropists rather than investors.
So which initiatives are shifting the balance of the investment world?
Why we need more women in science and techShiftbalance
Women represent less than 20% of tech leadership positions worldwide. In the EU, the average of women graduating in STEM is 11% and numbers are dropping. As professionals, women leave the tech industry twice as much as men.
WHY?
Because we socialize them to. Because the work environment is still massively hostile. Because they lack mentorship and role models.
And yet, the future is in code. 80% of the jobs in the next decade will require technological skills. And because technology will shape the future. With the rise of AI and robots, what will happen if we let women out of it?
So let's check which initiatives exist to shift the balance in tech!
Initiatives shifting the balance in the sports sphereShiftbalance
Sports has long been considered an "unsuitable activity for ladies". Female athletes still receive less media coverage and less money. Yet, sport is a great way to develop confidence. SO which are the initiatives shifting the sports balance?
Sex is good, healthy, natural. And yet, we managed to transform the act of making love and babies in one of the most sinful activity on the planet.
Our sex education is now mostly done through male-gaze porn.
Lingering myths about menstruation and sexuality lead to terrible consequences. And women even experience an orgasm gap!
So how do we shift the sex balance? How do we promote more sex positivity and happiness?
Women are victims of the longest war.
A war costing us $8 Trillion a Year.
What are we doing to challenge rape culture and gender based violence? Here are some solutions!
Around the world, many gender activists try to balance the world.
Which strategies do they use? How do they leverage new media to reach a greater impact? Which tools can you use yourself?
Our stories have been written by men. Mostly about men. Or about women perceived through male gaze. So we end up seeing the world through one eye only. How can we reclaim the narrative? How can we foster a more balanced storytelling?
In all our institutions, we are still experiencing a tremendous leadership gap. We will talk about the remaining barriers and unconscious biases towards female leadership and the different existing initiatives to overcome it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. What is storytelling?
Storytelling is the art of using language, vocalization,
and/or physical movement and gesture to reveal the
elements and images of a story to a specific, live audience.
3. 4 elements of storytelling
• Storytelling is interactive: two-way interaction between a storyteller
and one or more listeners: tightly connect the teller and audience.
• Storytelling uses actions such as vocalization, physical movement
and/or gesture.
• Storytelling always involves the presentation of a story - a narrative.
• Storytelling encourages the active imagination of the listeners.
4. 2 essential elements
1. Story: narrative account of a real or imagined
event or events
2. Telling: live, person-to-person oral and physical
presentation of a story to an audience
5. Storytelling predates writing
• Storytelling is among the most ancient of arts.
• Stories or narratives have been shared in every culture as a means of
entertainment, education, cultural preservation and instilling moral values.
• With the advent of writing and the use of stable, portable media, stories
were recorded, transcribed and shared over wide regions of the world.
6. Storytelling has been here forever
• Stories function as a tool to pass on knowledge in a social context.
– Storytelling is the oldest form of passing knowledge and much of how we look at
what we like to call facts is influenced by stories and how we interpret them.
• Stories are universal in that they can bridge cultural, linguistic and age-
related divides.
• To hear a story is to be touched in heart and mind, in body and spirit.
7. Storytelling is a mean for sharing and interpreting
experiences
• Stories are a prime vehicle for assessing and interpreting events, experiences, and
concepts from minor moments of daily life to the grand nature of the human condition.
• Through this sharing of experience we use stories to pass on accumulated wisdom,
beliefs, and values.
• Through stories we explain how things are, why they are, and our role and purpose.
• Metanarrative, sometimes also known as master or grand narrative, is a higher-level
cultural narrative schema which orders and explains knowledge and experience you've
had in life.
8. Humans are storytelling organisms
• Humans lead storied lives, individually and socially.
• Human knowledge is based on stories and the human brain consists of cognitive
machinery necessary to understand, remember and tell stories.
• Stories mirror human thought as humans think in narrative structures and most often
remember facts in story form.
• Facts can be understood as smaller versions of a larger story, thus storytelling can
supplement analytical thinking.
9. Learning to listen
• Stories are effective educational tools because listeners become engaged and therefore
remember.
• While the storylistener is engaged, they are able to imagine new perspectives, inviting a
transformative and empathetic experience.
• Because stories often have multiple layers of meanings, listeners have to listen closely to
identify the underlying knowledge in the story.
• Storytelling is used as a tool to teach children the importance of respect through the
practice of listening.
10. Stories to heal
• A personal narrative process is involved in a person's sense of personal or cultural identity,
and in the creation and construction of memories; it is thought by some to be the
fundamental natureof the self.
• The breakdown of a coherent or positive narrative has been implicated in the development
of psychosis and mental disorder, and its repair said to play an important role in journeys
of recovery.
• Narrative Therapy is a school of psychotherapy and therapeutic storytelling is the act of
telling one's story in an attempt to better understand oneself or one's situation.
11. Stories to empower
• Some approaches treat narratives as politically
motivated stories, stories empowering certain groups
and stories giving people agency.
• Political theorist, Hannah Arendt argues that storytelling
transforms private meaning to public meaning.
12. Stories as a marketing tool
• For many multi-media communication complex institutions, communicating by using
storytelling techniques can be a more compelling and effective route of delivering
information than that of using only dry facts.
• Storytelling is increasingly used in advertising today in order to build customer loyalty.
• Stories are illustrative, easily memorable and allow any firm to create stronger emotional
bonds with the customers.
13.
14.
15.
16.
17.
18.
19.
20. Our brains are far more engaged by
storytelling than by cold, hard facts.
• When reading straight data, only the language parts of our brains work to
decode the meaning.
• But when we read a story,not only do the language parts of our brains light
up, but any other part of the brain that we would use if we were actually
experiencing what we're reading about becomes activated as well.
• This means it's far easier for us to remember stories than hard facts.
• Stories allow us to capture our listeners’ attention,but they also make it
more likely that they will remember what we are telling them.
21. Storytelling helps you to remember
the facts
• Remember that great teacher that used to tell stories about what he was
teaching and how those stories made you remember better what you
learned as compared with that boring teacher that just ‘teached’ and
whose name you have probably forgotten?
• Finally we are social animals with language as the ultimate way of
communicating, expressing emotions, perceiving the world around us and
ourselves and even simply being.
28. Storytelling for change
• Acumen believes that storytelling is an essential tool for
changing the way the world tackles poverty because it
starts with changing conversations around what we see,
hear, feel and know to be true.
• Change leaders see the world's potential, and tell
powerful stories that inspire action.
29. Storytelling for change
• Objective: to tell stories that illuminate the issues shaping our world and then invite the audience to
become engaged. (Jeff Skoll)
• Digital platform, TakePart.com: empirical evidence that you can both entertain and accelerate
positive social change.
• Participant Media is a leading media company dedicated to entertainment that inspires and
compels social change.
• Participant’s more than 70 films, including Spotlight, Contagion, Lincoln, The Help, He Named Me
Malala, The Look of Silence, CITIZENFOUR, Food, Inc., and An Inconvenient Truth, have collectively
earned 50 Academy Award® nominations and 11 wins, including Best Picture for Spotlight.
30.
31. What is a story?
• If a narrative is basically what happened,
a story takes it to the next level.
• It creates a structure to seek and hold far
more significance.
• It has a meaning.
32. What is a good story?
• A story is a selective batch of information.
• Don’t try to say too much!
• Simple
• Catchy
• Personal
• Authentic
• Relevant
36. How to Structure A Story: The Eight-
Point Arc
1.Stasis: normal life
2.Trigger: when…
3.The quest
4.Surprise
5.Critical choice
6.Climax: highest tension
7.Reversal
8.Resolution
39. How to write a good story
• Clear moral or purpose – there’s a reason why you’re telling
this story, to this audience, at this time.
• Personal connection – the story involves either you, or
someone you feel connected to.
• Common reference points – the audience understands the
context and situation of the story.
• Detailed characters and imagery – have enough visual
description that we can see what you’re seeing.
• Conflict, vulnerability, or achievement we can relate to –
show us the challenges.
• Pacing – there’s a clear beginning, ending, and segue way back
to the topic.
41. How to write a good story
• Keep a log of story content.
• When you have important points, match them with a
story.
• Practice them.
• Don’t try to be perfect. Allow yourself to be vulnerable.
• Use good story structure.
42. How to write a good story
• Start with the message
• Mine your own experiences
The best storytellers look to their own memories and life experiences for
ways to illustrate their message.
What events in your life make you believe in the idea you are trying to
share?
• Don’t make yourself the hero
• Highlight a struggle
• Keep it simple. Less is more: choose!
• Practice makes perfect
43. How to write a good story
• Paint the scene. Too much detail can bore, and the same goes for too little
detail.
• Include your reactions to the events that unfolded.
• Add dialogue.
• Establish the norm, and then contrast that with how an event didn't go
as expected.
• Once you establish the norm of the story, describe the turning point.
• Post-Commentary Wrapping Up. You can recover many bad stories by
adding good post-commentary. The post-commentary allows you to reflect
back on what happened and make witty comments about it.
44. How to write a good story:
5 elements
1. Setting (where your story takes place)
2. Character (the hero/heroine/protagonist who has
adventures)
3. Plot (the events that unfold, the arc of what happens)
4. Conflict (the obstacles the characters encounter)
5. Theme (the resolution of the conflict, what's been
learned along the way)
45.
46.
47.
48.
49.
50. The story of me, the story of us, the story of now
“…public narrative is composed of three elements: a story of self, a story of us, and a story of
now.
A story of self communicates who I am – my values, my experience, why I do what I do.
A story of us communicates who we are – our shared values, our shared experience, and why
we do what we do.
And a story of now transforms the present into a moment of challenge, hope, and choice.”
51. The good news
• You already know how to tell a good story. You do.
You've been telling stories your entire life.
• Storytelling is what psychologists refer to as an
"unconscious competence" -- a skill, like walking,
eating, or complaining that has become second nature
to us.
57. Second: pick a story!
• What is the story and narrative behind everything you do as a
brand, ranging from what you stand for to the reason why you
developed solution X or decided to support ‘good cause Y’?
• Think about how your brand was born, what inspired you to
create the company and what your personal mission is.
59. Third. Structure the whole speech!
• The Grabber. Grab your audience’s attention with an anecdote, a question,
a startling statistic or a thought-provoking quotation.
• The Message. Follow the grabber with a one-line statement that
succinctly tells the audience what your presentation is about.
• The Closure. Sum up your main points in one sentenceand give your call
to action.
– This could be a direct close such as “visit our website” or an indirect close that
reminds people of the hardship they will endure if they don’t take action. Really
powerful speeches also reconnect with the beginning of the speech in some way. This
also avoids the embarrassment of having to tell the audience that you have finished.
The challenge is to have a grabber that allows an easy referral back.
60. Third. Structure the whole speech!
Question
Word
Phrase
Stat
Grabber
Who
What
When
Where
Impact
Conclusion
Story
Stats
Numbers
Impact
Your product
Or service
Solution
What do you expect
from the audience
Call to action
1 clear slogan / 1 summary phrase /Tweet / headline
62. And now the telling!
• Anchor yourself
• Open your shoulders and arms
• Make eye contact with the audience
• Use facial expressions to convey your
feelings
• Enunciateand vary your rate of speech
• Power pose before getting on stage
• SMILE!
63. Stories are told, not read.
• The storyteller connects with the audience when there is no PAGE between
them!
• Please know your story “by heart” but not by rote memorization.
• A storyteller learns / internalizes the story and then recreates it from
memory, using voice and body to convey his or her understanding of the
story's meaning and nuances.
64. Start and end with a boom!
• Start in the action.
Have a great first line that sets up the stakes or grabs attention.
• Steer clear of meandering endings
They kill a story! Your last line should be clear in your head before
you start.
• Know your story well enough so you can have fun!