Micromeritics - Fundamental and Derived Properties of Powders
Advert analysis – mgmt congratulations
1. Advert Analysis – MGMT Congratulations
There has only been one image
used in this advert for MGMT’s
second major studio album
‘Congratulations’. However, as
you can see the images and
colours that have been used
make the advert look very
‘busy’. Furthermore MGMT
have already created a band
identity via their last album
‘Oracular Spectacular’.
Therefore by not having their
album name or band name on
the front cover creates curiosity
for people who aren’t familiar
with the band or instant
reactions for people who are
fans of the band.
Although, on the limited edition
CD cover, buyers of the album
can scratch off the pink and
purple checked background to
reveal a black and white image
of the band.
The images mirror MGMT’s
genre of music. Songs such as
‘Time to Pretend’, ‘Electric Feel’ and ‘I Found A Whistle’ all have a psychedelic tone/theme
to them. This reflects their alcohol and drug abuse. Stereotypically, these actions take place
in a rock and roll lifestyle in which case both band members adopted in their early career.
