Aerosmith used a magazine advertisement to promote their "The Very Best Of Aerosmith" compilation album. The ad features a woman having her bra removed to appeal to male audiences. It uses a minimal amount of typography in gray, skin tone, black, and white colors to draw attention to the sexual imagery and convey information about the album release date. The band's logo tattooed on the woman's shoulder is meant to show her commitment as a long-term fan of the band.
Advert Analysis - Sexualized Image Appeals to Male Audience
1. Advert Analysis – The Very Best of AeroSmith
Due to an absence of any Electric Six
adverts we have decided to use a band
of a similar style and genre. Aerosmith’s
magazine advert for “The Very Best Of
Aerosmith”. The advert for the best hits
album will appeal to a male audience
because of a female in the process of
having her bra removed. The
advertisement consists of 4 colours,
grey, skin-tone and black with a small
hint of white. There is minimal
typography in order to portray the
sexuality of the image within the
background. The small amount of
typography is used to explain how the band is going to be releasing
an album including the release date. The colours of the typography is
black and white, these colours contrast. The bands logo is shown in
the form of a tattoo on the female’s right shoulder blade. This can
show commitment that she has towards the band. We can then begin
to ask whether she is a committed, long term fan as the band has
been around for a long time and the album due to be released is a
“Very Best Album”. Because there are no discernable features to the
characters the audience is able to take on the role. This lack of
features also allows the audience to focus their vision on the text. The
name of the band is in block capitals, this allows this main feature to
stand out and grasp the attention from any of the less important
bodies of text/imagery.