1. Name:_Ellie Ryan______________________________________ Product:ELites______________________________
Camera Shots – What shots are used and why?
The shots used are usually long or medium shots to show the
scene and see the baby dancing. A few close ups are also used to
show the expressions of the people around the baby.
Mise-en-scene (What colours, sets and props are used? Why?)
The mise-en-scene of this advert is the baby as he is dressed in an all
bue outfit where as the living room, where the advert is set is mainly
cream.
Advertising Techniques – What techniques are used and why?
The advertising technique ‘pathos’ is used to help appeal to the
target audiences emotions.
Narrative – What is the story of the ad, characters, settings, conflicts, resolutions
Family watching a baby play. The father leaves the room to have
a cigerrete and the baby starts walking, before doing the
gangnam style dance. The baby then sits back down just before
the dad returns.
Target Audience – Who is the product for?
Adults (mainly people who have children) who smoke.
Sounds - What can you hear?
The is no music in the background as the quietness of helps anchor
down the reactions of the people in the advert.