James Blunt's album artwork and image has changed over time. His early albums used abstract, simplistic art to portray an indie image, whereas his newer artwork shows him as more polished and professionally dressed, indicating his transition to a mainstream pop star. Similarly, his early music videos featured a natural, low-key style through remote locations and minimal production, while his recent videos use brighter colors, more performers, and energetic lighting to portray a larger, more popular persona. Throughout his career, his videos emphasize narrative and live performances to create a personal connection with audiences.