1. The whole advertisementis
an extensionof the album
artwork.Thishad beendone
to make the audience aware
whatthe albumwill looklike
before theygooutand buy it.
The band’sname is inthe primary optical
area.This allowsthe audience toeasily
recognise the albumandthe bandwho
singsit. The band’sname andthe album
title have beenslightlyslanted.Thismay
have beendone torepresentthe
uniquenessandthatthisalbummightbe a
slightlydifferentstyletotheirothers.
The name of the album“Keep
calm andcarry on”,causes
juxtapositionbecausethe
situationwhichthe bandisinon
the advertwouldn’tbe causing
anyone tokeepcalm.
The weakfallowareashowsthe
audience whenthe band’snew
albumisgoingto be releasedand
on whatplatformsit’sgoingtobe
releasedon.The bands e-mail addressisfoundIn
the centre of the bottomof the page.
Thisinformationisnotwantedbyall
the target audience t,therefore has
beenplacedinthe terminal area.
