Stop for a second. Are you sure you should Post that on Facebook? Have you ever been disappointed by a Facebook Post you thought would do really well? Have you ever wondered why? In this article I’ll give you 8 simple questions that you need to ask yourself before you Post that Facebook Post. I’ll give you concrete examples so you know exactly what I’m talking about. And I’ll explain why asking these questions can mean the difference between a Posting success and a Posting flop.

1. 7 Often-
Forgotten
Questions to
Ask Yourself
Before
Publishing your
Next Facebook
Post

3. 10 Questions to ask yourself before blogging that blog
Am I posting at the right time?
Is my Post Shareable and Likeable?
Is my Post too long?
Does my Post have a CLEAR Call to Action (CTA)?
Is my Post relevant to my audience?
Have I directly promoted my product?
Have I targeted my Post?
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4. Am I posting at the right time?1

5. Am I posting at the right time?
Use Facebook’s new Insights analytics program, with the ‘When your fans are
online’ tab
One or two Posts per day receive 32% higher “Like” rates and 73% higher comment
rates when compared to three or more per day.
Posts on Thursdays and Fridays result in an 18% increase in engagement and
weekend posts get 69% higher interaction
A Real-life Example from Converse Shoes
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How you can do it:

6. Is my Post Shareable and Likeable?2

7. Is my Post Shareable and Likeable?
Ask: Would I Share or Like this
post myself?
“Advice for the Cubicle Life: Tip
#74: Don’t forget your cubicle isn’
t a real wall. People can hear that
phone conversation.”
Holiday-related statements: “‘It’s
World Architect Day! How are you
celebrating?”
“TGIF! This weekend our staff are
going to be relaxing at the beach.
How are you spending your days
off?”
A Real-life Example from M&M’s
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How you can do it:
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8. Is my post too long?3

9. Is my post too long?
Use bitly generator to shrink your
url’s
Cut out the unnecessary: Turn ‘We
at AcmePharmaceuticals are huge
March Madness Fans. Which
university do you support?’ into
‘AcmePharmaceuticals are going
March Mad. What’re your colors?’
Use Hashtags to put your Posts into
a quick context: “ Did you see that
sprained ankle? Should’ve been
wearing our AcmeOrthotics!
#SuperBowlXLVIII
A Real-life Example from John Deere
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How you can do it:

10. Does my Post have a CLEAR Call to
Action (CTA)?
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11. Does my Post have a CLEAR Call to Action (CTA)?
Click here to find out more
Get involved in the conversation on
Twitter
Get your questions in early to make
sure they’re seen!
Which one is your favorite for fall?
Share if you prefer A, Like if B’s
your fave
A Real-life Example from WalMart
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5 Great CTA Examples
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12. Is my Post relevant to my audience?55

13. Is my Post relevant to my audience?
Keep an eye on Twitter for the
stories that are trending
Pay attention to the news (both
entertainment and world) to keep
up on what your fans care about
Take a look at your competitors
Posts to make sure you’re not
falling behind
A Real-life Example from the Indianapolis Colts
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How you can do it:

14. Have I directly promoted my
product?
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15. Have I directly promoted my product?
Use an image of your product in a fun
scene with a question related to the
scene, rather than the product
Post a great statistic about your product
without naming it: ‘A 2.9ghz dual core
never looked so beautiful’ with an image
Post images or descriptions of how
difficult life can be without your service
Include idealized images of your
business’ subject: Showing the world’s
most expensive hot tub will encourage
people to buy a 2,000 dollar one from
youA Real-life Example from Home Depot
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How you can do it:
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16. Have I targeted my posts?7

17. Have I targeted my posts?
Use Facebook’s geo-targeting for
location-based promotion
Target your audience with jargon
or specific subject matter
Use Facebook Promotions to
boost a Post’s engagement
Use hashtags and partnerships to
further your Post’s reach
A Real life Example from Coca-Cola
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How you can do it:
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