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Profile of a Growth Hacking Team

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You've heard the term, perhaps you even identify as a growth hacker. But who are the essential members of a kickass growth hacking team? And why are they necessary?

Published in: Marketing

Profile of a Growth Hacking Team

  1. 1. Profile of Growth Hacking Team a
  2. 2. a You've heard the term, perhaps you even identify as a growth hacker. But who are the essential members of a kickass growth hacking team? And why are they necessary? Profile of Growth Hacking Team a
  3. 3. As with any great team, the most important component is the person who puts it all together. The growth hacking manager runs brainstorming sessions, ensures the fast-paced schedule holds together and should be the final voice for strategy implementation. Manager
  4. 4. Developer Some tests or strategies simply cannot be done without coding ability (and it's usually the ones that can't which are the most impactful). If possible, the best strategy for any kickass growth hacking team is to appoint one of your developers as the "Growth-hacking Developer"
  5. 5. Data-Drivers are the math behind the machine. They live for graphs that move up and to the right, and maintain your A/B tests. They need a background in both analytics and coding and work closely with every person within the growth hacking team. Data-Driver
  6. 6. UX experts work to determine if a proposed test will result in a good experience for users or site visitors. UX needs to be familiar with each and every user-flow and buyer journey, and able to say yay or nay to a proposed strategy with confidence and examples. ExpertUX
  7. 7. Designers take ideas and strategies and bring them to life. They take a scrawled sentence on a whiteboard and make it an optimized pricing page. It's the responsibility of everyone to brainstorm, the designers to create a blueprint, and the rest of the team to make it a reality. Designer
  8. 8. An idea is only as good as your ability to communicate it. The best ideas fall down if users or site visitors don't understand the brilliance of them. A great copywriter + a great designer = a strong foundation for developers, UX experts, data-drivers and the entire team to succeed. Copywriter
  9. 9. Salespeople are the proof in the growth hacking pudding. If your growth funnels are in check then salespeople will love you. If not, you'll hear from them. Salespeople also give a team valuable insight into your customers... What do we need to know about them to sell better? Who are your customers, really? What do they want? Salesperson
  10. 10. To incorporate your growth hacking strategies into one place, including A/B testing, funnel optimization and marketing automation... Putting Togetherit Check out WishpondCheck out Wishpond All

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