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Landing Page Optimization: 20 Tips, Strategies & Examples


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Get 20 awesome tips to help you skyrocket the conversion rates on your landing pages.

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Landing Page Optimization: 20 Tips, Strategies & Examples

  1. 1. Landing Page Optimization: 20 Tips, Strategies & Examples
  2. 2. 1. Use bullet points Conveying the value and benefits associated with your page through bullet points makes your page easily skimmable.
  3. 3. 2. Choose an interesting hero image Choosing an engaging image for your hero section grabs visitors’ attention, increasing time spent on page.
  4. 4. 3. Stick with a color scheme Using brand colors or sticking to a specific color scheme makes your landing page feel cohesive, improving a viewer’s experience.
  5. 5. 4. Keep important elements above the Keep the actions you want visitors to take (like buttons) above the fold - this maximizes the chance they’ll see it and convert.
  6. 6. 5. Emphasize your CTA button Your CTA button is incredibly important. Making it clear (by using a contrasting color) and action-oriented will maximize conversions.
  7. 7. 6. Add a countdown timer Adding a countdown timer to your landing page creates urgency, which pushes visitors into action.
  8. 8. 7. Add your contact information Adding your contact information to your landing page helps to promote trust in visitors, making your business more credible.
  9. 9. 8. Add an exit popup Maximize the number of conversions you drive from the traffic you’re getting by re-capturing people who may be leaving.
  10. 10. 9. Feature pictures of people Having images with people in them adds a more personal touch to your page, increasing a visitor’s comfort and trust.
  11. 11. 10. Add customer testimonials Adding a testimonial to your page adds social proof - people tend to make decisions based on the decisions of others.
  12. 12. 11. Communicate a specific value Money talks! Include the distinct value of your offer to alert page visitors to the specific benefit of converting on your page.
  13. 13. 12. Use video If you want to talk about your product in a more detailed manner, video can be a worthy medium to test.
  14. 14. 13. Use directional cues Besides conversion, one of your goals is to get your page visitors to continue reading. Using an arrow or another cue can help with this.
  15. 15. 14. Employ a secondary CTA If you want to maximize the number of people you capture on your page, try adding another CTA for those who aren’t ready to convert on the first.
  16. 16. 15. User-generated content Reward fans and engage followers by posting content your followers create about your business.
  17. 17. 16. Capitalize on trending topics Stay on top of the latest trends - whether they’re memes, videos, or news items - with the content you post.
  18. 18. 17. Add social proof Besides testimonials, adding some other social proof (like ratings or number of users) can help convince visitors to convert.
  19. 19. 18. Include trust symbols Use trust symbols (certifications, awards, or company logos) to greatly increase your business’ credibility.
  20. 20. 19. Write a benefit-oriented headline Your headline is one of the most important elements in your hero section. Write a captivating headline that clearly communicates your page’s value.
  21. 21. 20. Minimize form fields Using as few form fields as possible means you’re asking less from your visitor, which helps conversion rates.
  22. 22. Get a 14-day free trial of Wishpond at! Start building your landing page today!