1st Half of How to Get More Sales this Black friday & Cyber Monday
How to Get More Sales
This Black Friday & Cyber Monday
I'm James Scherer.
Head of growth and inbound marketing at Wishpond since 2013.
Worked with the biggest brands to create Black Friday & Cyber
Wishpond is built to grow your business online.
● Since 2012
● Worked with some of the biggest brands
● Love to help the smallest grow
● Fully managed accounts build successful
What is Wishpond?
What you'll learn in this webinar
How to get more sales this Black Friday and Cyber Monday.
1. Creating an "Early-Access" Black Friday campaign
2. Creating a welcome mat with giveaway
3. Creating a "Value-add" campaign
4. Creating an email campaign
5. Creating a hello bar
Ads cost twice as much.
#1. Cost of Traffic
Oct (Wk 3) Nov (Wk 1) Nov (Wk 3) Dec (Wk 1) Dec (Wk 3) Dec (Wk 5)
2017 CPM Over the Holiday Season
If we start a couple weeks early...
● Showcase discounts
● Deals not available to everyone
● Use % signs, $ signs, high-contrast color
● Limit your form
● Prompt sharing
#1. An "Early-Access" Campaign